Transactional Email

Note: If your email services are not enabled you will see an error popping on the right side of your screen when you enter the email panel and you won’t be able to see the micro-services on the page. So make sure your email services are enabled.

Dashboard

The dashboard shows you the count of the percentage of sent emails, delivered emails, and failed emails.

Templates

In the Template section you will get the information of your email templates like - Template Name, Status,Subject and Mail Type (OTP, Promotional and Transactional).

For adding the email template you need to click on the Add Template as shown in the below image.

Here you can create the template of the email you would be intending to send to your users and check all the templates created so far along with their statuses as active, rejected, or pending.

By clicking on the down arrow under the edit section, you can see all the versions of a particular template that you have created with a green tick on the active one.  By clicking on the three dots on the right side, you can see options like duplicate, mark active, and preview.

To understand how to create a template refer: How to create a transactional email template with API Integration detail.

Domains 

In this section, you can add and delete different subdomains and domains.

It will also show you the delivered, bounced, opened, and clicked rates for your subdomain or domain.

On the top right part of the section, there’s a button labeled “Add Domain”. You can click on that button to add a new domain or subdomain. 

The verified domains or subdomains will have a blue tick on the left side of their name. 

You can only delete a domain if no emails were sent from that domain ID, only then will the Delete button pop up on the screen.

Note: You cannot delete a domain even if one email has been sent from that domain ID because it will create problems in the reports section.

Domain Settings

Domain settings consist of Open tracking, Unsubscribe Tracking, DNS record section (TXT and MX).

1)    TXT is only used for sending emails whereas MX is used for receiving emails.

2)    You will have a different key for both TXT and MX.

3)    First you have to add your domain name in the Domains section. Then you will register your subdomain name or the new user on your domain.

4)    Then you will be given a current value key by the API to verify the user or subdomain in the DNS records section. Copy the given current value and verify it from either your Linux platform or through your domain admin.

5)    After you verify the current value from the domain there will be a green tick and it will show your DNS verified.

6)    You have to do this process for both TXT ,MX and Cname.

Logs 

Logs are used to check the status of each email individually.

• If the email is delivered the status would be “OK” otherwise it would show “FAILED”.

• By clicking on the email log you can check your whole email including the body, the name, and the subject of the email. You should check your email in this section before sending it to the recipients. 

Failed logs

By filtering the data with a date range you can see the failed logs along with the reason for their failure, hence correcting the mistake try to send the email again.

So, this was a brief discussion about the transactional email of MSG91. One question which might have popped up inside your head is about security. And yes, everything is secured in MSG91. It provides confidentiality, integrity, and authenticity. Emails are a great way for promoting businesses today. Many of the customers stay updated on the latest news about their favorite things through these emails. 

Webhook

• Webhooks are basically automation of your transactions.

• You can get individual reports for every email sent through webhooks.

• Webhooks also have two types. One for sending emails i.e. TXT and one for receiving emails i.e. MX.

• You can just type the email id you want to send the email to and add the body or the template for the email and it's done. It is an automated task and it will give you individual reports for every email sent or received through webhooks.

Analytics 

In a single window, you would see all the data to analyze the emails sent.

In Analytics, you can check the breakdown of the emails sent.

• There are three sections. Total, Engagement, and Dropped.

• Total section consists of all the emails.

• Engagement section consists of the emails that were opened and clicked by the recipients.

• Dropped section consists of all the suppressed emails.

• You can also export the report by clicking on the "Export" option on the right-hand side.

Suppressions

1. Bounced emails:

Consider this as a bounced cheque. If your account doesn’t have the money required for the transaction to complete, the cheque will bounce. In this way, bounced emails won’t reach the recipient’s inbox.

Bounced emails are of two types:

a.    Soft-bounced emails: In soft-bounced emails, the emails don’t reach the recipient’s inbox because the inbox is full and it doesn’t have the necessary storage required to store the email.

b.    Hard-bounced emails: In hard-bounced emails, the emails don’t reach the recipient’s inbox due to several reasons.

Either the recipient has put your organization’s email in a spam list or the recipient might have blocked your domain address.

To avoid hard-bounce you have to either contact Gmail and request them to unblock the domain address but this is another process.

2. Failed: 

This consists of emails that failed to be sent to the recipient. Either it is the fault of the API or maybe that email address doesn’t exist anymore or maybe that email address was blocked by the domain head.

• Now, two interesting options include Opened and Clicked.

• You can also check which recipient has opened your promotional email and viewed it.

• You can check the number of recipients who have clicked on your link which was drafted in your email template.

3. Complaints: 

If any recipient has unsubscribed from your emails and if that recipient was sent any mail from your business domain address then that email won’t be delivered by the API and instead gather up in the Complaints list. To avoid this keep deleting your Unsubscribed list.

Delivered emails will show you the emails that were successfully sent to the recipients.

Email Validation Downloads

Please refer: https://msg91.com/help/MSG91/how-to-validate-your-recipient-email-address

Downloads 

In this doc, we have provided you with template-based and also without templates.

Video Guide: 

To create a transactional email, you can follow these simple steps:

1. Login to the MSG91 user panel and click on Email.

2. Goto the Templates section and click on the "+ Add Template" option.

3. You will get two options to create a template, i.e., Editor and Builder.

Builder is the updated version of the editor MSG91 has for creating email templates. This will not render the coding you have done for your template and will send the exact content to the end user.

Additionally, there are a ton of pre-made templates available. You can utilize our templates and modify them to suit your needs.

4. Enter the template name and Subject and then click on Builder, you will see the following window. Select "Appearance" or "Content". These contain all the required options for the necessary settings to be made while drafting a template. Draft a template of your wish.

5. You can drop the content or type the content, insert an image or a button as per your requirement and once the drafting is done, click on "Preview."

6. If you are creating a template with "Editor," the following window will open. There are

Numerous formatting options are available; for example, you can add a link or upload images in png, jpg, or gif format, which should not be more than 1MB, by clicking on the "insert image" option and then click on preview.

NOTE: We will recommend using the new feature "Builder" to create a template and to avoid any prospective errors.

7. Click on Add Variable to add as many variables as you want, for example, name and contact number in your email template. The back to list button will take you back to the add a template screen, while the "Add Template" option will let you add another template that you have already created. Once you have created a template, click on Preview and then add a template. 

Note: Click on Save, enter the template name and subject, and save the template.

8. From here, you may even make changes in the HTML code as per your preference.

Note- 

If you are set on using CSS, your best bet is to use inline code. This is the most effective and widely used method for including CSS in HTML emails. The benefit of using inline CSS is that most email providers will support this style, which means you’re likely to get the best results without running into any formatting trouble. 

To convert your HTML with internal CSS to inline CSS please refer: https://docs.msg91.com/p/tf9GTextN/e/tgGqMm8mH/MSG91

API Integration

1. In the Email section only, click on “Domain Setting” on the left side of the Email Dashboard.

2. Copy the APIs and integrate them into your system.

NOTE:  In case, you're testing the 'Send Email' API with the default testing domain, use the email address you used to create your MSG91 account as the recipient email address.

To add the domain in MSG91, follow these simple steps:

2.      Visit the "Domain" option available in the sidebar of the Email dashboard.

4.     Click on the "Add Domain" option on the top.

5.     Enter your domain to add.

6. After adding, just click on “Add”.

7.     You can check all the added domains with their details in the Domain panel.

To add the domain in MSG91, follow these simple steps:

2.      Visit the "Domain" option available in the sidebar of the Email dashboard.

4.     Click on the "Add Domain" option on the top.

5.     Enter your domain to add.

6. After adding, just click on “Add”.

7.     You can check all the added domains with their details in the Domain panel.

There are two types of records. TXT and MX.

TXT is only used for sending emails whereas MX is used for receiving emails.

Video link -

To add TXT records:

a. Access your Cpanel & go to the DNS editor section to update the records:

b. Select record type as TXT

c. Under the "Name" section add your Domain name

d. Under content enter the first SPF1 value provided in DNS settings, Please find the reference screenshot below:

e. Add another TXT record type as TXT.

f. Under the "Name" section add your domain name (Copy the hostname from the spaceship to the domain from the DNS record)

g. Under content enter DKIM value (Copy the whole value from DNS record). Please find the reference screenshot below:

Check the status by clicking Verify option under Domain Settings in Email.

In the same way, add the MX record into the Cpanel for verification as it is mandatory to add both for using email services.

Note-

MX records are used for receiving email and are technically not required for a sender domain, but due to spam, receiving servers may reject emails from a domain without an MX record. They specify the mail server responsible for handling incoming and outgoing emails for a specific domain. So, it is mandatory to verify the MX records for the domain on MSG91 to ensure successful email delivery.

Steps to Download the Analytics Report

1. Login to the MSG91 user panel and click on Email.

2. Click on the Report.

3. Select the specific time period from the date range available on the top right to check the report. Once viewed, click on the Export button to download the report.

Steps to Download the Logs

1. Click on the Logs

2. Click on the Filter Icon

3. Fill in the details as per the required log and click on Apply

4. Download the log by clicking on the Export option beside the Filter option.

2. First add your subdomain from the Domain option in the sidebar

3. Select the Domain Settings section from the sidebar and point the respective TXT, MX & CNAME record in DNS settings to make it Active.

Note: Ensure to add Receiving MX records as well as Sending TXT records as well as it is mandatory. 

If email is being received by some specific receivers in the promotional/spam folder, it is not directly in our control. This depends on various factors like -

1. If the receiver has marked the sender (email ID/domain) as spam/promo in past.
   
   

2. If the sender's email ID/domain is mainly being used for sending promotional emails.
   (As a suggestion, you should make different IDs to send different kinds of emails, like - [email protected] for sales/marketing only, [email protected] for support-related emails, or [email protected] for OTPs. If you use the same email ID for all kinds of emails, it may affect your reputation on MX servers, and according to its reputation, this may deliver your emails from that particular ID in the relevant folder of the receiver.)
   
   

3. If that receiver is generally not opening your emails and keeping them unread most of the time - this also can affect the reputation of emails from your domain.
   
   

4. It also depends on the mail service provider of the receiver - Gmail, yahoo, etc. Because algorithms are different for different mail service providers.

In the same direction, there can be many more reasons for emails being delivered in a different folder. We hope you will find this information helpful. Please feel free to let us know at support@msg91com if you need any further assistance on it.

The Recipient Validation option allows you to verify your client's email addresses so that you can remove invalid addresses, increase your email delivery ratio, and prevent your domain from being blocked.

Email validation can be done -

A) Using API - https://docs.msg91.com/email/email-validation?version=V5; or
B) From MSG91 panel, as explained below:

1. Log in to your MSG91 account and go to the Email section. 

2. Select the Email Validation option in the sidebar. You'll find multiple options on the dropdown.

b) Once you have uploaded the file, you will get the option to provide a name for the file or you can directly proceed by clicking the 'Upload' button.

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c) It will show you the detailed stats of validated Email addresses. As soon as you upload the CSV file, the Verification Status will be shown as 'Processing' and in some time, it will be updated to 'Completed'.

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b) Enter the email address to verify & click on 'Validate' button. You can also add multiple email addresses by pressing 'Enter'. 

c) The detailed stats of validated Email addresses will be visible on the same page.

d) You can also validate the single Email addresses using API, for its documentation, please refer to https://docs.msg91.com/reference/email-validation or click on the button available on the screen.

6. Terminology

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By visiting this option, you can access the Email Delivery Status and its corresponding explanation. Each verified email address will provide a result categorized as either 'deliverable', 'undeliverable', 'risky', or 'unknown'.

Note:- 

- You must subscribe to our paid email service in order to use it.

- We recommend you to validate the Email IDs on the dashboard or API to avoid domain blocking if the failure rate exceeds the 3% limit.

1. Log in to your MSG91 account and select Email.

2. Goto the Logs section and you can see all the logs of the Email sent by API and SMTP with their details. Use the Filter option to filter by Mail status (Event Type), Mode (Select from), Open and Click counts, Date range, Sender (from email), and Template. Similarly, you can export the reports from the Export option and select the options for exporting as well.

3. Click on any log and you can see the details for that log with its journey. You can also preview the Template and check the Variables passed from here.

You can use Webhook to receive the logs of the emails sent from your MSG91 account.

Follow the below steps-

Here is a Sample Response on Webhook for Reference:

Sample Webhook Response

Email IP Address Warm-Up Strategy

Welcome to the MSG91 Guide on IP Warm-up. This process is essential for establishing a positive sender reputation and ensuring high deliverability rates for your email campaigns. Follow this guide to gradually ramp up your email delivery volume and build trust with email service providers (ESPs).

What is IP Warm-up?

IP warm-up is the practice of gradually increasing the volume of emails sent through a new or dormant IP address. This helps ISPs recognize your sending behavior as legitimate and trustworthy, reducing the likelihood of your emails being marked as spam.

Why is IP Warm-up Important?

Establishing a good sender reputation is crucial for email deliverability. ISPs monitor your sending behavior to determine whether your emails are wanted or unwanted by recipients. A thoughtful warm-up process ensures that your emails reach the inbox, rather than the spam folder.

IP Warm-up Guidelines

1. Start Slow

Begin by sending a small volume of emails to your most engaged recipients. This allows ISPs to observe your sending patterns and recognize your emails as legitimate.

2. Gradually Increase Volume

Warming up an IP address is a critical process in email marketing, and it involves a careful and gradual increase in email sending volume. To ensure a successful warm-up, it's recommended to keep your email sending rate between 15-20% of your maximum capacity for an entire month. 

3. Monitor Feedback Loops

Keep an eye on feedback loops provided by ISPs. Address any complaints promptly and remove recipients who consistently mark your emails as spam.

4. Segment Your Lists

Divide your recipient list into segments based on engagement levels. Focus on sending to the most active segments during the warm-up process.

5. Maintain Consistency

Consistency in your sending patterns is key. Avoid sudden spikes in volume, as this can trigger spam filters.

6. Monitor Deliverability Metrics

Keep a close watch on your deliverability metrics using MSG91's reporting tools. Adjust your warm-up strategy based on the results you observe.

7. Maintain your warmed-up IPs

a)  Try to avoid sending promotional emails by warmed-up IPs. Use another IP for promotion emails only.

b)  It's good to use the same IP again instead of switching to multiple IPs.

c)  Most important to remove inactive recipients from the sender list by using the email validation feature of MSG91.

8. Seek Professional Guidance

If you're uncertain about the warm-up process, consider consulting with MSG91's support team or hiring a deliverability expert for personalized advice.

Conclusion

By following these guidelines, you'll establish a strong sender reputation and improve your email deliverability rates. Remember that a well-executed warm-up process is crucial for the success of your email campaigns.

For further assistance or questions, please don't hesitate to reach out to the support team.

You can also refer to this video guide 

Or you can refer to the following steps-

1. Subscribe to a plan

Subscribe to a plan to enable the Email services in your account. HelpDoc

2. Add Domain

Add your domain to the MSG91 account by which your emails will be sent. HelpDoc

3. Verify Domain

Next, you are required to verify the domain by adding the TXT and MX records to your domain hosting provider. HelpDoc

4. Create a template

Once the domain is verified, you will have to create a template of the content you wish to send in the MSG91 panel. HelpDoc

Once the email template is created and approved, you can use it to send emails in the following ways-

1. Campaign (Multi-channel where you can add other services like SMS, Whatsapp, and Voice also)- HelpDoc [Recommended]

2. Email API (If you have a specific use-case where you want to use the dedicated Email API only and not use any other channels)- API Doc

3. Google Spreadsheet Plugin- HelpDoc

A Simple Mail Transfer Protocol (SMTP) is a form of communication between servers used to send and receive email.  

1. Log in to the MSG91 Dashboard and go to the Email service.

2. Go to the Domains settings section from the sidebar. Click on the verified domain on which you wish to enable SMTP. Enable the SMPT toggle. Open the SMTP tool and enter the SMTP hostname, username, Port, and password as given in the Domains section. Make sure you are using the authentication option.

Note- If you are using an online tool, make sure to change the password every time you use a 3rd party tool to send email via SMTP or your domain might get blocked if we think we are receiving spam from your domain..

The emails can only be sent from the verified domain/subdomain on MSG91. Once the mail is sent, you can see the logs in the Logs section. They would show the Type as SMTP.

Errors and Error codes that you might get : 

1. 535 - 

   1. SMTP Service Disabled by Admin. - Admin has the right to disable SMTP Service for users sending a lot of spam mails.

   2. SMTP Service Disabled by User. - Admin has the right to disable SMTP Service for users sending a lot of spam mails.

   3. The domain xyz.com is not enabled. Please Contact Support.- Domain is disabled due to some reason.

   4. The domain is not verified. SPF, DKIM values must be set and verified on domain DNS records. - SPF, DKIM Records are not verified for the corresponding domain.

   5. Invalid Credentials - Credentials entered by the User are not valid, either invalid username or invalid password.

   6. You do not have sufficient balance for this operation. - There is not enough balance left in User’s account to send emails.

2. 550 - 

   1. Invalid Mail From address received - User is sending Invalid MAIL FROM Command.

   2. File extension can be one of the following types: (list of supported attachments). - Invalid Attachment has been sent by the User in DATA Command.

   3. Subject cannot contain inappropriate words - Subject contains words which are listed as inappropriate by us.

   4. Body cannot contain inappropriate words - Body contains words which are listed as inappropriate by us.

   5. Cannot Connect to Server, Please try again after some time. - Some issue has occurred at the mailer server and needs to be fixed.

   For IP security features for SMTP service please refer to this article : https://msg91.com/help/transactional-email/IP-Security-Feature-in-SMTP-services?version=V1

We are pleased to inform you that now you will be able to initiate an email campaign directly from the Email section of your MSG91 panel. Please follow the below-mentioned steps for the same. 

Kindly note that creating a campaign from the campaign section is necessary in order to send bulk email directly from the email section. Please refer to the below-mentioned link in order to create a campaign and phone book in Segmento:

Complete Campaign Guide

How to use phonebook in Segmento

1. Login to your MSG91 account and click on the Email section, you will see a Run Campaign option there which you can click on.

2. Once you click on Run Campaign a Compose window will appear in which you can select the phone book / Segment which you have in Segmento or else you can upload a file in .CSV format (File should not exceed more than 10MB).
   

3. Once you have selected the Phone Book / Segment or have uploaded the file then you can select the email campaign that you want to initiate from the Select Campaign option, which will show all the available campaigns. 
   

4. Once you have selected the campaign you can now map the “To” email address as well as CC and BCC email addresses. Also, you can map any variables that you might have in your email template.

5. Now either you can run the campaign directly or if you want you can even use the “Test Run” option to test it first. Please note that a maximum of 5 dry runs are allowed each day.

What is DMARC-

DMARC is a DNS TXT record that assists receiving-mail-systems in deciding how to handle emails from your domain that don't pass SPF or DKIM validation.

Gmail and Yahoo will require DMARC mandatorily starting from February 2024

Starting from February 2024, Gmail and Yahoo are requiring DMARC for bulk email senders who send over 5,000 emails per day. 

Verify now to prevent email failure.

A published DMARC record basically serves two purposes:

• Tells the recipient server to either: Quarantine the message, Reject the message, or Allow the message to continue delivery.

• Sends reports to an email address or addresses with data about all the messages seen from the domain.

If the domain has not published a DMARC record, the recipient server makes its own determination if the message should be delivered. Thus, DMARC helps easily identify threat senders, and prevent domain phishing, malware threats and a variety of security concerns by blocking fraudsters.

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Suggestions to use DMARC effectively -

1. Analyse DMARC reports to identify passing, failing or unidentified sources.

2. Make sure all your known email sources are passing DKIM and SPF and are compliant with DMARC.

3. After monitoring for a few days, start to Quarantine those email sources that are not DMARC compliant.

4. If you are able to cover all known sources, the next step is to gradually quarantine (p=quarantine) a portion of traffic (pct=10) and increase it over time. The quarantine will place non-compliant emails in spam/junk folders. Once comfortable, you can pull the trigger on the reject policy (p=reject). This will tell ISPs to discard the non-compliant emails completely, essentially stopping fraud on your domain as long as you control the approved sources.

5. End goal: set a reject policy to reject any email that is non-compliant with DMARC.

MSG91 DMARC Reports

• Explore the Dashboard to know the DMARC policy distribution for the senders and the verification status of the registered domains.

• Identify your top senders, their geological distribution and goto the Geological Reports section for a detailed analysis

• Check your senders' DMARC Compliance and goto the Compliance Reports section for a detailed analysis

• Identify the top DMARC reporters.

Why Warm Up Your IP Address?

Warming up your IP address helps build trust with email providers and ISPs, demonstrating that your email traffic is legitimate and not associated with spam. This, in turn, improves your deliverability rates and ensures that your messages reach the inbox.                                                                                                                                             

Step 1: Verify Your Sender Identity

Before you start sending emails, it’s crucial to verify your sender identity with MSG91. This step ensures that your recipients recognize you as a legitimate sender

.

Step 2: Segment Your Audience

Divide your email list into smaller segments based on factors like engagement level, activity, or subscription source. This allows you to gradually increase sending volume to each segment.

Step 3: Gradual Volume Increase

Begin by sending a small volume of emails to the most engaged segment of your audience. Monitor the engagement metrics (open rates, click-through rates) to gauge the response.

Step 4: Monitor and Adjust

Keep a close eye on your email performance metrics. If the initial emails show positive results and there are no deliverability issues, gradually increase the volume to the next segment.

Step 5: Maintain Engagement

Continue sending relevant and engaging content to maintain a healthy sender reputation. Avoid sending to inactive or unengaged recipients during the warming-up process.

Step 6: Monitor Complaints and Bounces

Regularly check for any complaints or bounces. Address any issues promptly and take necessary actions to resolve them.

Step 7: Full-Scale Sending

Once you’ve successfully warmed up your IP address and achieved consistently positive results, you can gradually expand your sending to the entire email list.

Warming Up Your IP Address with MSG91                                                                                                                      Warming up your IP address is an important step to establishing a positive sending reputation and ensuring successful email delivery. This process involves gradually increasing your sending volume over a period of time. Follow the steps below to effectively warm up your IP address with MSG91.

Conclusion

Warming up your IP address is a critical step in establishing a positive sender reputation with MSG91. By following these steps and monitoring your email performance, you’ll ensure a smooth transition to full-scale sending.

For further assistance or questions, feel free to reach out to our support team at [[email protected]].

A suppression list is a list of recipient mail addresses that affect your domain reputation—like hard bounces, unsubscribes, and spam complaints—and are automatically added to the suppression lists. You can also manually add and remove emails.

1. Login to the MSG91 panel and click on Email.

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2.  The email dashboard will be open. After that, click on "Suppressions" and select the "Bounced" option. 

The same steps can be followed to remove emails from the rejected or failed options too.

3.  Click on the checkbox 🗹 if you want to delete the mail in bulk or click on the delete button to delete mail directly.

You can also search for the specific mail address that you want to remove by searching for it in the search bar.

Once you remove/delete the mail from the suppression list, you will be able to send the emails.

A preheader is a short summary text that appears next to or just below the subject line when an email is viewed in the inbox. It's often used to provide additional context to the subject line and encourage the recipient to open the email. A well-crafted preheader can significantly increase open rates by giving a glimpse of what the email contains. Here are some key points about preheaders:

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Location: Preheaders appear next to or below the subject line in the inbox preview, depending on the email client.

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Purpose: They provide a preview of the email content, supplementing the subject line to increase the open rate.

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Content: They can include promotions, key messages, or any compelling information that encourages the recipient to open the email.
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Best Practices:

1. Keep it concise and relevant.

2. Complement the subject line without repeating it.

3. Use it to create curiosity or provide a clear call to action.
   ​

Email marketers can significantly improve the chances of their emails being opened and read.
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To add a preheader for your emails in MSG91, follow these simple steps.
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1. Go to MSG91 dashboard >> Email section >> Templates section
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2. Click on Create Template then click on Start and Choose Drag & Drop Builder or HTML & Text Editor or select any existing template.
   ​​​

3. You will get a setting icon ⚙️ on the top right side of the page. Please check the below image.
   

   

Once you will click on the settings icon, it will redirect you to enter the content which you want to show as a preheader in your email. Click on Save after entering the Preheader.

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After saving the preheader text in your template, the preheader text will appear in your emails sent via this template.

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For any other cases, you can use add below piece of code at the start of <body> tag in your HTML body. To add a preheader.
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<span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">Insert preview text here :)</span>

Once these steps are completed, you will be able to select this inbox for sending emails, and it will appear in the "Send mail as" section in Zoho.

To maintain optimal email deliverability and uphold your domain reputation, please consider the following expert recommendations:

1. Preparing for High Email Volumes: 

To ensure your account can handle large email volumes, kindly provide us with the following details:

- What is your expected daily email volume?

- What is the maximum volume you anticipate sending per hour?

- Will your email traffic pattern be consistent, or do you expect abrupt fluctuations?

2. Gradual Increase in Email Volume: 

When planning to send large volumes of emails, it is essential to increase the count gradually and keep it consistent. This approach helps avoid negative impacts on your domain and IP reputation with major email providers such as Gmail, Yahoo, and Outlook.

3. Failure Rate & Complaint Rate Management:

The failure rate should not exceed 3%, as a higher rate can adversely affect the reputation of your email domains and sending IPs. If this threshold is breached, the system will temporarily disable the domain. To minimize this risk, we recommend using our email validation feature, which identifies valid and deliverable email addresses before sending, thereby reducing unnecessary failures. Email Validation - HelpDoc.

Similarly, the complaint rate should not exceed 0.3%. A higher complaint rate can result in email deliverability issues from Gmail, Yahoo, Outlook etc. If this threshold is crossed, the system will temporarily disable your domain.

4. Targeted Audience:

Emails should be sent exclusively to registered audiences and not to unverified or unknown data sets.

5. Anti-Spam Policy: 

It is crucial to avoid sending emails for spam or any inappropriate purposes.

You can easily create an attractive and engaging Email template for your business on MSG91 using Builder.

Please follow the below steps to create a template using Builder.

 - Go to MSG91 Dashboard.

 - Open the Email section and open Templates.

 - Click on Create Template.

 - Click on Start and select Drag and Drop Builder.

You can also choose an existing demo template and customize it to suit your specific needs and brand.

Click on the block that you have dragged and then you will be able to edit the details for the block you have dragged. Please check the image below.

You can also add AMP components like forms, carousels and accordions to your email. To know more about AMP Emails, please visit this helpdoc.

If you still have any questions or need assistance, please reach out to us at [email protected] or at +91 8818888733

Thank you.

Upgrading to a different email plan in MSG91 email services is quick and easy. Here’s a step-by-step guide :

1. Log in to Your MSG91 Dashboard and Navigate to the Email Section -

2. Click on “Upgrade” -

3. Again click on “Upgrade“ corresponding to your desired plan:

4. To proceed, again click on “Upgrade“: Once you upgrade to the plan, you will be subscribed successfully and the charges will be deducted from your MSG91 wallet.

4. Review Subscription Details: Click on “Show details” to know the details of your subscription plan. If you wish to change your subscription, click on “Change Plan”.

If you encounter any issues during the subscription process, you can reach out to our support team at [email protected].

Overview

The IP Security feature in SMTP adds an extra layer of protection by restricting SMTP access to specific IP addresses. This ensures that only authorized IPs can send emails through your SMTP server, safeguarding your account from unauthorized access and misuse.

Benefits of IP Security in SMTP

• Enhanced Security: Restricts access to only approved IP addresses, reducing the risk of unauthorized use.

• Control Over Access: Allows you to manage and monitor which IP addresses are permitted to use your SMTP service.

• Protection from Spam: Prevents malicious users from sending spam or fraudulent emails from your SMTP account.

Steps to Configure IP Security in SMTP

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1) Login to your MSG91 account and navigate to the Email section.

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2) In the Domain Settings, click on SMTP credentials, then enable IP Security.

Note: By default, IP security for SMTP services will remain disabled.

3) Click on Add IP, enter the IP address and a description, then click Add. The whitelisted IP will now be visible in the IP column along with the description.

Additional Information:

• IP whitelisting can be done using CIDR Notation. Refer to this article for more details on CIDR.

• If you have multiple domains, you must whitelist the IPs for each domain individually.

• Supports both IPv4 and IPv6 for IP whitelisting.

Error Handling:

Once IP Security is configured, SMTP email requests will only be delivered from whitelisted IPs. Any request from an unknown IP will fail with error code 535 (IP not whitelisted). You can review this in real-time response as well as by checking the Failed Logs under MSG91 > Email > Failed Logs.

If you see the error "Your connection is not private" when clicking the "Unsubscribe link" or any other "Link" in an email sent through MSG91. Example shown below -

Here are three possible solutions to resolve the issue:

Solution 1: Add SSL Certificate on your end

This solution involves adding an SSL certificate to secure the subdomain where the link is hosted.

Steps:

• Obtain an SSL certificate for the specific subdomain.

• Install the SSL certificate on your server where the subdomain is hosted.

• Ensure the certificate is configured correctly to avoid "untrusted" warnings.

Solution 2: Disable HTTPS Redirection for the Subdomain

If your server is set to redirect all traffic to HTTPS, you can disable this redirection specifically for the link's subdomain.

Steps:

• Access your server configuration settings.

• Identify the HTTPS redirection settings.

• Exclude the link’s subdomain from this redirection.

Solution 3: Set SSL on Our End

We can handle the SSL setup for the link’s subdomain. To proceed, you will need to add certain DNS records.

Steps:

• We will provide you with TXT records specific to your domain.

• Add these TXT records to your domain's DNS settings.

• Once completed, SSL will be set for the link.
  

Note: If you need further assistance with any of the above steps, feel free to contact our support team at [email protected].

Subscribing to MSG91 email services is quick and easy. Here’s a step-by-step guide:

1. Log in to Your MSG91 Dashboard

Navigate to the Email Section in your dashboard.

2. Subscribe Your Email Plan

Click on the Subscribe option to view and change your current email plan. (If you have already subscribed to an email plan, the "Upgrade" option will replace the "Subscribe" option.)

3. Select Your Plan

Choose from our available email subscription plans. You can view each plan’s details, including the number of included emails, email validation options, over-usage charges, and monthly and yearly subscription options, on the email pricing subscription page.

4. Review Subscription Details

If you are already subscribed to a specific plan, you will see your current plan details. If you wish to change your subscription, click on change Plan.

5. Subscription Details:

Once you have subscribed to an email plan on MSG91, you can monitor your usage and billing directly from the dashboard. Here’s a breakdown of what you will see:

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For your reference, we have explained the highlighted points shown in the image below.

a) Plan Details:

You are subscribed to the Alpha ₹7,500/Monthly plan, which includes:

5,00,000 emails per month

5,000 email validations per month

b) Monthly limit:

This section displays the total monthly limit and current usage (e.g., "0 / 75,000 emails used"). You can customize your monthly limits and configure postpaid usage settings to suit your specific needs.

c) Charges Summary:

i) Total Emails Used: Displays the total number of emails sent under your plan during the current billing cycle.

The extra charge per email is ₹0.01.

ii) Total Email Validations Used: Displays the total number of email validations performed during the current billing cycle.

The extra charge per validation is ₹0.15.

iii) Subscription Charges: This represents the fixed monthly cost of your subscribed plan.

iv) Over-Usage Charges: Displays the total charges incurred for over-usage of emails and email validations.

v) Total Charges: The sum of Subscription Charges and Over-Usage Charges for the current billing cycle.

Upgrading to a higher plan will reduce these per-unit charges, offering you a more economical rate on over-usage.

d) Postpaid Deductions:

For paid plans like the Alpha plan, over-usage limits are set by MSG91 and cannot be changed by the user end (e.g., ₹ 10,125). Once you reach 90% of the set over-usage limit, extra charges will be automatically deducted from your wallet. If the over-usage limit has not been reached, deductions will be initiated on the 1st date of the next month, ensuring your account stays updated with usage costs.    

Note: No extra usage charges or postpaid usage options are available in the Free plan.

e) Billing and Logs:
The logs section provides a detailed record of over-usage transactions for each month. You can select a different month from the top-left corner to view logs for various months, ensuring full transparency in tracking all over-usage charges.

6. Make a Payment:

For every email subscription, your payment will be directly deducted from your MSG91 wallet.

Additional Information:

1) Subscription Logs:

In the subscription log, you can view the complete details of the subscription with a monthly breakdown of extra usage charges and their respective statuses in the complete ongoing year.

2) Transactions Logs:

In the transaction log, you can view the complete details of your ongoing monthly subscription plan, including a breakdown of any extra usage charges and their respective statuses.

If you encounter any issues during the subscription process, you can reach out to our support team at [email protected].