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Sender ID
Sender ID configuration
Related Docs
To Add a Sender ID (header) on MSG91, follow these simple steps:
1. Log In to the MSG91 account and select SMS..
2. Select the "Sender ID" option available from the sidebar and click on the Create Sender ID button from the top.
3. Select the Country you want to send the message to in the "Destination Country" dropdown. Click on the "Add More" option to add more countries, or you can also tick the box if wanted to send a message to more than 10 countries.
In the case of India, then you have to add "DLT Entity/PE Id". According to TRAI (Telecom Regulatory Authority of India), every SMS content/header needs to be approved by DLT.
In the case of International countries, please refer to the Rules option and fill out the form for the desired countries. Download the given documents (if any) and submit them to us at [email protected] after filling them out as suggested.
4. Once you are done, click on the "Create" button. The sender id will be shown below. You can see the details like PE ID, Countries for which it is added from the dropdown.
To Update/Edit an added Sender ID (header) on MSG91, follow these simple steps:
To Delete an added Sender ID (header) on MSG91, follow these simple steps:
How to Add, Update, ...
Non NOC required Countries | Type of Sender ID | Tentative ETA |
Afghanistan | Alpha Sender ID | 4 Business days |
Albania | Alpha Sender ID | Dynamic |
Algeria | Alpha Sender ID | Dynamic |
Andorra | Alpha Sender ID | Dynamic |
Angola | Alpha Sender ID | Dynamic |
Antigua and Barbuda | Alpha Sender ID | Dynamic |
Argentina | Alpha Sender ID | Dynamic |
Armenia | Alpha Sender ID | 10 Business days |
Aruba | Alpha Sender ID | Dynamic |
Austria | Alpha Sender ID | Dynamic |
Azerbaijan | Alpha Sender ID | Dynamic |
Bahamas | Alpha & Numeric Sender ID | Dynamic |
Bahrain | Alpha Sender ID | 6 Business days |
Barbados | Alpha Sender ID | Dynamic |
Belarus | Alpha Sender ID | 13 Business days |
Belgium | Numeric Sender ID | Dynamic |
Belize | Alpha Sender ID | Dynamic |
Benin | Alpha Sender ID | 4 Business days |
Bermuda | Alpha Sender ID | Dynamic |
Bhutan | Alpha Sender ID | Dynamic |
Bolivia | Alpha Sender ID | Dynamic |
Bosnia and Herzegovina | Alpha Sender ID | 10 Business days |
Botswana | Alpha Sender ID | 6 Business days |
Brunei | Alpha Sender ID | Dynamic |
Burkina Faso | Alpha Sender ID | Dynamic |
Burundi | Alpha Sender ID | 4 Business days |
Cambodia | Alpha Sender ID | 18 Business days |
Cameroon | Alpha Sender ID | 13 Business days |
Cape Verde | Alpha Sender ID | Dynamic |
Cayman Islands | Alpha Sender ID | Dynamic |
Central African Republic | Alpha Sender ID | Dynamic |
Chad Republic | Alpha Sender ID | 4 Business days |
Chile | Alpha Sender ID | Dynamic |
Colombia | Numeric Sender ID | 10 Business days |
Comoros | Alpha Sender ID | Dynamic |
Congo | Alpha Sender ID | 4 Business days |
Congo Democratic | Alpha Sender ID | Dynamic |
Cook Islands | Alpha Sender ID | Dynamic |
Costa Rica | Numeric Sender ID | Dynamic |
Cote dIvoire | Alpha Sender ID | 15 Business days |
Croatia | Alpha Sender ID | 4 Business days |
Cuba | Alpha Sender ID | 4 Business days |
Cyprus | Alpha Sender ID | Dynamic |
Czech Republic | Alpha Sender ID | 21 Business days |
Denmark | Alpha Sender ID | 9 Business days |
Djibouti Republic | Alpha Sender ID | Dynamic |
Dominican Republic | Alpha & Numeric Sender ID | Dynamic |
Ecuador | Alpha Sender ID | 7 Business days |
El Salvador | Alpha Sender ID | 11 Business days |
Equatorial Guinea | Alpha Sender ID | Dynamic |
Estonia | Alpha Sender ID | Dynamic |
Ethiopia | Alpha Sender ID | 5 Business days |
Falkland Islands | Alpha Sender ID | Dynamic |
Faroe Islands | Alpha & Numeric Sender ID | Dynamic |
Fiji | Alpha Sender ID | Dynamic |
Finland | Alpha Sender ID | Dynamic |
France | Alpha & Numeric Sender ID | Dynamic |
French Guiana | Alpha Sender ID | Dynamic |
French Polynesia | Alpha Sender ID | Dynamic |
Gabon | Alpha Sender ID | Dynamic |
Gambia | Alpha Sender ID | Dynamic |
Georgia | Alpha & Numeric Sender ID | Dynamic |
Germany | Alpha Sender ID | Dynamic |
Ghana | Alpha Sender ID | 13 Business days |
Gibraltar | Alpha Sender ID | Dynamic |
Greece | Alpha Sender ID | Dynamic |
Greenland | Alpha Sender ID | Dynamic |
Grenada | Alpha Sender ID | Dynamic |
Guadeloupe | Alpha Sender ID | Dynamic |
Guam | - | - |
Guatemala | Alpha Sender ID | 4 Business days |
Guernsey | Alpha Sender ID | Dynamic |
Guinea | Alpha Sender ID | Dynamic |
Guinea-Bissau | Alpha Sender ID | Dynamic |
Guyana | Alpha Sender ID | Dynamic |
Haiti | Alpha Sender ID | 4 Business days |
Honduras | Alpha Sender ID | 10 Business days |
Hungary | Numeric Sender ID | Dynamic |
Iceland | Alpha Sender ID | Dynamic |
Iran | Alpha Sender ID | 8 Business days |
Iraq | Alpha Sender ID | 8 Business days |
Ireland | Alpha Sender ID | Dynamic |
Isle of Man | Alpha Sender ID | Dynamic |
Israel | Alpha Sender ID | Dynamic |
Jamaica | Alpha Sender ID | Dynamic |
Japan | Alpha & Numeric Sender ID | 14 Business days |
Jersey | Alpha Sender ID | Dynamic |
Kazakhstan | Alpha Sender ID | 11 Business days |
Kosovo | Alpha Sender ID | Dynamic |
Kyrgyzstan | Alpha Sender ID | Dynamic |
Latvia | Alpha Sender ID | Dynamic |
Lebanon | Alpha Sender ID | Dynamic |
Lesotho | Alpha Sender ID | Dynamic |
Liberia | Alpha Sender ID | 4 Business days |
Libya | Alpha Sender ID | 6 Business days |
Liechtenstein | Alpha Sender ID | Dynamic |
Lithuania | Alpha Sender ID | Dynamic |
Luxembourg | Alpha Sender ID | Dynamic |
Macau | Alpha & Numeric Sender ID | Dynamic |
Madagascar | Alpha Sender ID | Dynamic |
Malawi | Alpha Sender ID | 5 Business days |
Malaysia | Alpha & Numeric Sender ID | Dynamic |
Maldives | Alpha Sender ID | Dynamic |
Mali | Alpha Sender ID | Dynamic |
Malta | Alpha Sender ID | Dynamic |
Martinique | Alpha Sender ID | Dynamic |
Mauritania | Alpha Sender ID | Dynamic |
Mauritius | Alpha Sender ID | Dynamic |
Mexico | Alpha Sender ID | Delivered by a shared short code |
Moldova | Alpha Sender ID | Dynamic |
Monaco | Alpha Sender ID | Dynamic |
Mongolia | Alpha Sender ID | Dynamic |
Montenegro | Alpha Sender ID | Dynamic |
Morocco | Alpha Sender ID | 30 Business days |
Mozambique | Alpha & Numeric Sender ID | 7 Business days |
Myanmar | Alpha Sender ID | 14 Business days |
Namibia | Alpha Sender ID | Dynamic |
Nauru | - | - |
Nepal | Alpha Sender ID | 13 Business days |
Netherlands | Alpha Sender ID | Dynamic |
New Caledonia | Alpha Sender ID | Dynamic |
Nicaragua | Alpha Sender ID | 9 Business days |
Niger | Alpha Sender ID | Dynamic |
Norfolk Island | Alpha Sender ID | Dynamic |
North Macedonia | Alpha Sender ID | Dynamic |
Norway | Alpha Sender ID | 5 Business days |
Palau | Alpha Sender ID | - |
Palestinian Territory | Alpha Sender ID | - |
Panama | Alpha Sender ID | 11 Business days |
Papua New Guinea | Alpha Sender ID | Dynamic |
Paraguay | Alpha Sender ID | Dynamic |
Peru | Alpha Sender ID | 4 Business days |
Portugal | Alpha Sender ID | Dynamic |
Reunion | Alpha Sender ID | Dynamic |
Romania | Alpha Sender ID | 7 Business days |
Russia | Alpha Sender ID | 6 Business days |
Rwanda | Alpha Sender ID | 4 Business days |
Saint Kitts and Nevis | Alpha Sender ID | Dynamic |
Saint Lucia | Alpha Sender ID | Dynamic |
Samoa | - | - |
Senegal | Alpha Sender ID | Dynamic |
Serbia | Alpha Sender ID | 18 Business days |
Seychelles | Alpha Sender ID | 13 Business days |
Sierra Leone | Alpha Sender ID | Dynamic |
Singapore | Alpha Sender ID | 15 Business days |
Sint Maarten | Alpha Sender ID | Dynamic |
Slovakia | Alpha Sender ID | 30 Business days |
Slovenia | Alpha Sender ID | 13 Business days |
Solomon Islands | Alpha Sender ID | Dynamic |
Somalia | Alpha Sender ID | Dynamic |
South Africa | Alpha Sender ID | 13 Business days |
South Korea | Alpha Sender ID | Dynamic |
South Sudan | Alpha Sender ID | 13 Business days |
Spain | Alpha Sender ID | Dynamic |
Sri Lanka | Alpha Sender ID | 10 Business days |
Sudan | Alpha Sender ID | 13 Business days |
Suriname | Alpha Sender ID | Dynamic |
Sweden | Alpha Sender ID | 6 Business days |
Switzerland | Alpha Sender ID | Dynamic |
Syria | Alpha Sender ID | - |
Taiwan | Alpha Sender ID | Dynamic |
Tajikistan | Alpha Sender ID | Dynamic |
Timor-Leste | Alpha Sender ID | 13 Business days |
Togo | Alpha Sender ID | Dynamic |
Tonga | Alpha Sender ID | Dynamic |
Trinidad and Tobago | Alpha Sender ID | Dynamic |
Tunisia | Alpha Sender ID | Dynamic |
Turkey | Alpha Sender ID | 20 Business days |
Turkmenistan | Alpha Sender ID | Dynamic |
Uganda | Alpha Sender ID | 7 Business days |
Ukraine | Alpha Sender ID | 5 Business days |
United Kingdom | Alpha Sender ID | 5 Business days |
Uruguay | Alpha Sender ID | Dynamic |
Uzbekistan | Alpha Sender ID | - |
Vanuatu | Alpha Sender ID | Dynamic |
Venezuela | Alpha Sender ID | Dynamic |
Yemen | Alpha Sender ID | 4 Business days |
Zambia | Alpha Sender ID | 7 Business days |
Zimbabwe | Alpha Sender ID | Dynamic |
NOC required countries | Type of Sender ID | Tentative ETA |
Australia | Alpha Sender ID | 6 Business days |
Bangladesh | Alpha Sender ID | 25 Business days |
Brazil | Alpha Sender ID | 5 Business days |
Bulgaria | Alpha Sender ID | 6 Business days |
Canada | Delivers via Numeric Sender | 45 - 60 Business days |
China | Alpha Sender ID | 6 Business days |
Egypt | Alpha Sender ID | 25 Business days |
Hong Kong | Delivers via Numeric Sender | 20 Business days |
Indonesia | Alpha Sender ID | 30 Business days |
Italy | Alpha Sender ID | 12 Business days |
Jordan | Alpha Sender ID | 17 Business days |
Kenya | Alpha Sender ID | 25 Business days |
Kuwait | Alpha Sender ID | 17 Business days |
New Zealand | Alpha Sender ID | 12 Business days |
Nigeria | Alpha Sender ID | 35 Business days |
Oman | Alpha Sender ID | 25 Business days |
Pakistan | Alpha Sender ID | 25 Business days |
Philippines | Alpha Sender ID | 35 Business days |
Poland | Alpha Sender ID | 14 Business days |
Qatar | Alpha Sender ID | 10 Business days |
Saudi Arabia | Alpha & Numeric Sender ID | 15 Business days |
Tanzania | Alpha Sender ID | 60 Business days |
Thailand | Alpha & Numeric Sender ID | 20 Business days |
United Arab Emirates | Alpha Sender ID | 20 Business days |
United States | Delivers via Numeric Sender | 45 - 60 Business days |
Vietnam | Alpha Sender ID | 60 Business days |
What are the support...
When a recipient receives a message from any provider or bank etc., a sender ID along with a prefix is displayed in the inbox. For example- VM-ICICIB, BW-Google, DM-Amazon, VM-Redbus, etc.
The prefixes VM, BW, etc. are displayed because SMS is sent in huge numbers via bulk SMS. SMS providers follow rules framed by the Telecom Regulatory Authority of India (TRAI) and according to TRAI rules
Sender ID should be restricted to 6 characters. (E.g MM - MSGIND)
The prefix has a specific meaning. That is:
The first character of the prefix displays the operator name
Operator
Code
Aircel, Dishnet Wireless
D
Airtel
A
BSNL
B
BPL Mobile/Loop Telecom
L
Idea Cellular
I
MTNL
M
Reliance Communications
R
Reliance Telecom
E
Tata Teleservices
T
Unitech
U
Vodafone
VideoconV
C & QThe second character represents the location of the operator through which the message is received:
Operator
Code
Andhra Pradesh
A
Assam
S
Bihar
B
Delhi
D
Gujarat
G
Haryana
H
Himachal Pradesh
I
Jammu & Kashmir
J
Karnataka
X
Kerala
L
Kolkata
K
Madhya Pradesh
Y
Maharashtra
Z
Mumbai
M
North East
N
Orissa
O
Punjab
P
Rajasthan
R
Tamilnadu
T
UP-East
E
UP-West
W
West Bengal
V
Therefore, if you get a message like MM-MSGIND, you can interpret that you've got the message through the MTNL operator from Mumbai.
What is the meaning ...
Sender ID :-
Sender ID is a set of characters that represent the identity of a sender. For example, when you receive a regular SMS from a friend, her/his name (as stored in your contacts) is displayed as a Sender. Similarly, when a business sends an SMS to its customers, a numeric or alphabetic set of characters represents the company or brand name..
Sender ID for Promotional SMS is numeric and is decided by the operator. For example 777777
What is a Sender ID?
SMS will be delivered via default Sender IDs even if you don’t register your Sender IDs. This is preferred for lower volume as a swift and hassle free solution with NO REGISTRATION COST..
However for higher volumes we recommend registering your own SID. Currently default Sender ID is not available in China, Vietnam, Mozambique, Serbia, Czech Republic, Singapore, Kazakhstan and Russia.
If you don't want to use default Sender Id, you can follow the below registration process.
There are two types of Sender ID registration processes- Countries that require documents and Countries that require information.
Registration Fees:
Countries that require documents- INR 1000 or USD 15 or GBP 15 per Country
Countries that require information- INR 500 or USD 10 or GBP 10 per Country
For all Countries- INR 10000 or USD 200 or GBP 200.
Notes:
-- Country-wise Sender IDs approval ETAs help doc -> https://msg91.com/help/MSG91/what-is-the-supported-type-of-sender-id-for-different-countries
-- Additional Registration fees may apply in a few countries by the Telecom Operator of the country, the above mentioned registration fees does not include it.
-- Sender ID registration will only be initiated once your SMS traffic in that particular Country exceeds 2000 messages per month from the 2nd Country onwards.
Countries that require documents:
Step 1: Kindly fill out this Form
Step 2: If you have registered offices in your targeted countries, kindly download local documents and mail us the sealed and signed forms on company letterhead along with local business certificates at [email protected].
In absence of registered offices, kindly download the International documents and mail the sealed and signed forms on company letterhead to [email protected].
Note: Sender Id requests for Document required countries will not be taken ahead until we receive their corresponding Documents.
Country | International Doc | Local Doc |
Australia | ||
Bangladesh | - | |
Brazil | - | |
Bulgaria | ||
Canada | ||
China | ||
Egypt | ||
Hong Kong | ||
India | - | |
Indonesia | ||
Italy | ||
Jordan | ||
Kenya | ||
Nigeria | - | |
Kuwait | ||
New Zealand | ||
Oman | ||
Pakistan | ||
Philippines | ||
Poland | ||
Qatar | ||
Saudi Arabia | ||
Singapore | ||
Taiwan | ||
Tanzania | ||
Thailand | ||
Turkey | ||
United Arab Emirates | ||
United States | ||
Vietnam |
Countries that require information:
Step 1: For the below-mentioned countries kindly fill out this Form
Step 2: We will then share your details with the Operators and confirm with you once the Sender Id is approved. Post confirmation you can send SMSs to approved Countries.
Step 3: If you have registered offices in your targeted countries, kindly mail us local business certificates of all those countries at [email protected]
Afghanistan | Gabon | Nepal |
Albania | Gambia | Netherlands |
Algeria | Georgia | New Caledonia |
Andorra | Germany | Nicaragua |
Angola | Ghana | Niger |
Antigua and Barbuda | Gibraltar | Norfolk Island |
Argentina | Greece | North Macedonia |
Armenia | Greenland | Norway |
Aruba | Grenada | Palau |
Austria | Guadeloupe | Palestinian Territory |
Azerbaijan | Guam | Panama |
Bahamas | Guatemala | Papua New Guinea |
Bahrain | Guernsey | Paraguay |
Barbados | Guinea | Peru |
Belarus | Guinea-Bissau | Portugal |
Belgium | Guyana | Reunion |
Belize | Haiti | Romania |
Benin | Honduras | Russia |
Bermuda | Hungary | Rwanda |
Bhutan | Iceland | Saint Kitts and Nevis |
Bolivia | Iran | Saint Lucia |
Bosnia and Herzegovina | Iraq | Samoa |
Botswana | Ireland | Senegal |
Brunei | Isle of Man | Serbia |
Burkina Faso | Israel | Seychelles |
Burundi | Jamaica | Sierra Leone |
Cambodia | Japan | Sint Maarten |
Cameroon | Jersey | Slovakia |
Cape Verde | Kazakhstan | Slovenia |
Cayman Islands | Kosovo | Solomon Islands |
Central African Republic | Kyrgyzstan | Somalia |
Chad Republic | Latvia | South Africa |
Chile | Lebanon | South Korea |
Colombia | Lesotho | South Sudan |
Comoros | Liberia | Spain |
Congo | Libya | Sri Lanka |
Congo Democratic | Liechtenstein | Sudan |
Cook Islands | Lithuania | Suriname |
Costa Rica | Luxembourg | Sweden |
Cote divoire | Macau | Switzerland |
Croatia | Madagascar | Syria |
Cuba | Malawi | Tajikistan |
Cyprus | Malaysia | Timor-Leste |
Czech Republic | Maldives | Togo |
Denmark | Mali | Tonga |
Djibouti Republic | Malta | Trinidad and Tobago |
Dominican Republic | Martinique | Tunisia |
Ecuador | Mauritania | Turkmenistan |
El Salvador | Mauritius | Uganda |
Equatorial Guinea | Mexico | Ukraine |
Estonia | Moldova | United Kingdom |
Ethiopia | Monaco | Uruguay |
Falkland Islands | Mongolia | Uzbekistan |
Faroe Islands | Montenegro | Vanuatu |
Fiji | Morocco | Venezuela |
Finland | Mozambique | Yemen |
France | Myanmar | Zambia |
French Guiana | Namibia | Zimbabwe |
French Polynesia | Nauru |