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Fallback is typically a backup that gets started whenever something uncertain happens and we have no control over it. Fallback ensures SMS delivery in scenarios of server-related issues. This works only in the case of Transactional and OTP API requests.

In the Fallback option, we directly push SMS to Telecom Operators bypassing the Servers. This ensures that the SMS does not get delayed due to Server issues. However, since we bypass the Servers, we are unable to show delivery reports. 

In the case of Fallback, the response will be {"message"=>"success", "type"=>"SMS sent by fallback"}.

We do not deduct any charges for the SMS delivered through the fallback option. 

What you need to remember:

1. If the Fallback option is activated, your SMS will be delivered on time.

2. You will not see delivery reports for such SMS in the panel since we don't have a proper record for it.

3. You will not be charged for these requests.

Spam Forwarding in Gmail

To set spam forwarding in Gmail

Go to your email, On the search bar type ‘Spam forwarding’

In suggestion, there will be ‘spam forwarding’ on top.

Select it.

Now click on the ‘Advanced Search’ in blue on the right-hand top. 

Now fill in the details like to whom to forward, from which mail, and also In the ‘Search’ option select ‘Spam’.

Now click on ‘Create filter’

A window will open with various options, Select the forward it to - add the mail address you want to forward the soam emails to.

Now click on the 'Create filter'.

A window will open for Google verification - Complete the verification process and the filter will be created, for forwarding.

Your filter has been created, Now the spam forwarding is on.

For any changes, you can go to settings on the inbox page.

Click on ‘See all settings’ and click on ‘Filters and Blocked Addresses’:

You can edit and delete the filter from the options mentioned for the same on the right side.

Spam Forwarding in Gmail

To set spam forwarding in Gmail

Go to your email, On the search bar type ‘Spam forwarding’

In suggestion, there will be ‘spam forwarding’ on top.

Select it.

Now click on the ‘Advanced Search’ in blue on the right-hand top. 

Now fill in the details like to whom to forward, from which mail, and also In the ‘Search’ option select ‘Spam’.

Now click on ‘Create filter’

A window will open with various options, Select the forward it to - add the mail address you want to forward the soam emails to.

Now click on the 'Create filter'.

A window will open for Google verification - Complete the verification process and the filter will be created, for forwarding.

Your filter has been created, Now the spam forwarding is on.

For any changes, you can go to settings on the inbox page.

Click on ‘See all settings’ and click on ‘Filters and Blocked Addresses’:

You can edit and delete the filter from the options mentioned for the same on the right side.

Now you can use your company username and password to access the mobile application or other SMS add-ons like excel plugins, etc. 

Follows these steps here to enable your company password:

1. Login to the MSG91 user panel and click on the Settings icon
   
   

   

   
   

2. Click Enable if using for the first time & set the desired password.
   
   

   

   
   

3. Once the password is enabled UI will give an option to change the password if required. 
   
   

Now you can use your company username and password to access the mobile application or other SMS add-ons like excel plugins, etc. 

Follows these steps here to enable your company password:

1. Login to the MSG91 user panel and click on the Settings icon
   
   

   

   
   

2. Click Enable if using for the first time & set the desired password.
   
   

   

   
   

3. Once the password is enabled UI will give an option to change the password if required. 
   
   

Use Case

Brands launch bulk campaigns and broadcast messages to a large audience using either Call-to-Action (CTA) WhatsApp Ads or WhatsApp marketing templates. To enhance campaign effectiveness, generate leads, or automate workflows, businesses can integrate WhatsApp Chatbots.

The chatbot is triggered based on the specific ad or template the user responds to, ensuring a tailored experience.

WhatsApp templates allow businesses to define variables and pass dynamic values within messages. The chatbot captures these values and stores the template message along with them. These stored values can be used in subsequent chatbot interactions if required.

Implementation

WhatsApp Template Integration

When a business sends an outbound WhatsApp message, the following variables store campaign-related data:

• replied_message_variable – Stores mapped variables

• replied_message – Stores complete message content

• template_name – Name of the WhatsApp template

• template_language – Language of the template

• campaign_name – Name of the campaign

• campaign_request_id – Unique request ID for the campaign

• message_uuid – Unique identifier for the message

• replied_message_type – Type of message replied to

• template_id – Unique ID of the template

To display these variables in a Send a Message card, enclose them in double curly brackets ({{variable_name}}).
For script-based access, use the format:
_flow_variables.replied_message_variable.

For example, if a template contains two placeholders ({{1}} and {{2}}), the bot saves the entire template in the variable replied_message. The variables within the template can be accessed using replied_message_variable.

These stored values can be further used in the bot's flow.

Click-to-WhatsApp (CTW) Ads

For Click-to-WhatsApp (CTW) Ads, the bot receives referral data, which can be retrieved and used in the same format as templates.

Example Referral Object:

"replied_message": [
  {
    "referral": {
      "source_url": "https://fb.me/2new123",
      "source_id": "123533385",
      "source_type": "ad",
      "body": "new hello",
      "headline": "gasfgaefawf",
      "media_type": "video",
      "video_url": "https://www.facebook.com/",
      "thumbnail_url": "url",
      "ctwa_clid": "lJKVANOvL6J0FCSCEdTcA"
    }
  }
],
"template_name": null,
"template_language": null,
"campaign_name": null,
"campaign_request_id": null

To fetch source_url, use the following format:

_flow_variable.sourceurl = _flow_variables.replied_message.[0].referral.source_url

To display it in a Send a Message card, simply use:
{{sourceurl}}

Push SMS

An SMS that is sent (pushed) into the inbox of the customer without her/him opting for it is a Push SMS. It has content like offers, alerts, or announcements for any new launch of the product. These SMS are sent via the Promotional route.

Promotional SMS are Push SMS and cannot be sent on numbers with DND (do not disturb) activated. These SMS could only be sent between 9 AM and 9 PM.

Push SMS is the SMS that you tend to push into the inbox of your customer. In a case where you send Push SMS on DND numbers, they can complain about this to TRAI (Telecom Regulatory Authority of India), and you are subjected to consequences if found guilty.

Let’s see this as an example-

The launch SMS that a business sends to the people (including those who have not subscribed to the services) via a promotional route is a Push SMS.

Pull SMS

An SMS that is sent upon users’ subscription (pulled by the customer) is a Pull SMS. It generally has updates, information, and alerts that the user asks for. A Pull SMS is sent via the Transactional route and can be sent on DND numbers, round the clock 24*7.

These are the SMS that the user tends to pull into the inbox of your customer. In the case of DND numbers where you send Pull SMS on DND numbers, the SMS is sent to them and unlike Push SMS the users do not complain to TRAI (Telecom Regulatory Authority of India) as they subscribe to the service themselves.

Let’s see this as an example-

The after-sales delivery updates and service reminders that the business sends to their customers who have bought their product and hence subscribed for the services via transactional route is a pull SMS.

Push vs Pull SMS

The direction of SMS:

• Push SMS: SMS is directed from the business to the customer’s inbox by the business

• Pull SMS: SMS is directed into the customer’s inbox by customers
  
  

SMS Route:

​

• Push SMS: SMS are sent via Promotional route

• Pull SMS: SMS are sent via Transactional route

For DND Numbers:

• Push SMS: Cannot send SMS to DND numbers, if sent then might face consequences upon customer’s complaint to TRAI

• Pull SMS: Can send SMS to DND numbers

You may not be able to view certain options on your screen due to alignment issues. The screen size of different systems varies and due to that such issues may arise.

In such a case, you should press ' ctrl ' along with the ' - ' sign to get all the options.

Please note that this article only applies to wallet-based accounts and not credit-based accounts. Sometimes we need to access your account in order to check, identify, or troubleshoot an issue you might be experiencing. 

It is important for us to obtain your consent before we access your account. By accepting our access request, you will let us access your account for a limited period of time.

Please refer to the below screenshots in order to check the Admin Request from MSG91 and accept the request for the same:

When you click on Accept, it will ask you to select the duration for which the MSG91 team will be able to access your account (By default, it will show the duration requested by the MSG91 team. For example, in the above screenshot, we requested 6 hours of login access, hence it shows 6 hours by default.)

Please note by giving us log in as access still we will not be able to access the Authkey page of your MSG91 account as it is secured by two-factor authorization.

Follow these simple steps to delete the access of a team member:

Step 1: Click on the dropdown on the right of your username on your Dashboard. 

Step 2: Click on the All Users option.

Step 3: Now click on the delete button given at the right of the member's names. The user will be deleted permanently.

Note: Only the Owner can disable/delete users and the Owner can also delete the other Owner.

Enabling IP Security in your MSG91 account helps you to have a track of API calls from whitelisted IPs only. When there is an API hit, we’ll match the connecting IP against this list to allow or deny access. With this feature, even if your API is discovered or stolen, only your servers will be able to use it.

Isn't this super easy to set it up, we highly recommend you to use this feature.

For Cloud service users, where IPs are dynamically allocated on new instance creation,  we have got you covered. Here is the list of major cloud service providers' authorized solutions for associating a fixed IP to the instance.

Third-party services are the ones that a firm provides to its users by taking these services from another firm. 

Sometimes these are also called outsourced services and the process is known as outsourcing. 

Some examples of third-party services are missed call alerts, voice calls, and long codes. 

Follow these simple steps to disable the access of a team member:

Step 1: Click on the dropdown on the right of your username on your Dashboard. 

Step 2: Click on the Users option.

Step 3: Now click on the disable button given at the extreme right of the members' names. 

The user will be disabled and a message will be shown at the top right. If needed, you can enable the user anytime. 

Note: Only the Owner can disable users.

CREDIT - 

Credits are the number of sms you currently have in your account. When you send an SMS, your credits get deducted accordingly. Credit Deduction refers to the number of credits deducted from your balance for sending the message.

When you send an SMS in English the credit limit is 150-160 characters whereas in the Unicode option i.e. when you send SMS in other languages, the limit is 55-70 characters.

 You will be able to see the credits consumed by your content on the top right corner of the Text box.

CREDIT CALCULATION

The value for a single credit in English is 160 characters. With the number of characters increasing, the second credit consists of 306 characters, and moving on in this manner the value of credit deduction increases by adding 153 characters in the SMS every time. As the number of characters keeps on increasing the number of credits deducted will also increase.

For English the credit calculation is as below:

160 Characters (Standard SMS) 1 SMS Credit

306 Characters 2 SMS Credit 

459 Characters 3 SMS Credit

612 Characters 4 SMS Credit

765 Characters 5 SMS Credit

For Unicode the credit calculation is as below:

70 Characters (Standard SMS) 1 SMS Credit 

134 Characters (Multi-part SMS) 2 SMS credit 

(2 * 67 characters) 2 SMS Credits / Units-201 Characters (Multi-part SMS) 3 credits

(3 * 67 characters) 3 SMS Credits / Units-268 Characters (Multi-part SMS)

(4 * 67 characters) 4 SMS Credits / Units-335 Characters (Multi-part SMS)

(5 *67 characters) 5 SMS Credits / Units-402 Characters (Multi-part SMS)

(6 * 67 characters) 6 SMS Credits / Units-469 Characters (Multi-part SMS)

You can see the number of credits as well as a deduction in the delivery report of your SMS.

One of the important aspects which you must not ignore is to keeping your Mobile Number up to date. Kindly follow the simple procedure to update your Mobile Number in your MSG91 account.

1. Login to your MSG91 account and click on the Settings icon.

2. Click on the User Settings option which contains the Mobile number and the Update number option is available just beside the mobile number. 

3. After clicking on the update number and then next is the verification process. Remember that you need to verify your old mobile number to update the new number. 

4. If you are ready for the verification click on Yes, you will receive an OTP, and just enter the received OTP below:

5. Once your old number gets verified, enter your new number to update. 

6. Just enter your received OTP as below and then click on "Verify and update".

7. Once the number is verified and updated, then the successful message will pop up like below on the top right.

To update the GST number for your MSG91 account-

1. Login to your MSG91 Dashboard and select the Settings option by clicking on the gear icon beside your account name.

OR

Click on the username at the bottom left corner and open Settings from the drop-down menu.

2. Now under Settings, you can edit or enter your GST number, select the State and click on Update Details. 

The GST number will be updated. 

Switch account can be used to switch into other accounts, the account which is associated with the same email ID. You can also create a new company with the same details by Create new. 

• To switch accounts-

Login to your MSG91 account. Click on the drop-down arrow between your company name and the Settings icon.

OR

Select any of the options from the Dashboard and click on the drop-down in the bottom-left. Select Switch account.

• To create a new company

1. After clicking on the Switch account option in the bottom-left drop-down, click on Create New Company button.

2. Fill in the required details and click on the Create Company button. 

3. Once the company gets created successfully, you will get the pop-up asking to switch to that company.

4. The same will get reflected in your account and you can switch anytime to access the same from the same switch account.

It’s great that you’re concerned about your online security! Many people today don’t realize how important that is. 

Our website is extremely secure. We provide encryption, changing passwords, and API security. Also, we don't deal in the database so your data will be fully secure with us. We saved the data in the backend in the encrypted format to avoid any risk with the data. 

To export all the clients in a click-

1. On the left sidebar of your dashboard, click on the Client Search option.

2. Click on the Export option given at the top bar.

Pay after Invoice

The pay after invoice option is specially designed for clients who wish to pay with an invoice without paying the amount.

Kindly follow the below simple steps:

1. Login to your MSG91 account and then click on your username appearing on the left bottom side of the dashboard then select Buy credits. 

2. Select the required SMS route (Transactional, Promotional, OTP, or Other) to buy credits for.

3. Fill in the number of credits, you will only be able to buy the credits as per the limit assigned to your account. 

4. In the Payment option there is an option of "Pay Later" Click on Add credits & Pay Later, and you will successfully receive credits with the invoice. 

It sounds good to set a custom balance alert but we don't have this customized balance alert feature in our system as we are sending balance alerts from our end on different levels to notify the customers. 

Wallet levels:

• 10

• 25

• 50

• 100

• 500

• 1000

• 5000

• 10000

• 25000

• 51000

Credit levels:

• 51000 credits

• 11000 credits

• 6000 credits.

• 2000 credits.

• 1000 credits.

• 500 credits.

• 45 credits.

MSG91 sends alerts for payment status, low balance, API failure to the secondary email address registered in your MSG91 account. Follow these simple steps to add more email addresses to which these alerts should be sent:

Step 1:  Log in to your MSG91 account. Click on the company name dropdown arrow and select the Settings option.

Step 2:  Click the "Alerts" option in the settings.

Step 3:  The following alerts fall under the Tech and Billing category-

Enter the email addresses in the Emails section to get the alerts on email.

Note- SMS alerts on mobile numbers will be live soon!

How to View or Create Rules and Permissions in Settings

1. Go to Settings.

2. Click on "Rules."

3. Click on "Create Rule" in the top right corner.

Please note that there are three predefined rules—Owner, Admin, and User—that cannot be edited. However, you can create new rules and customize permissions or set rules for specific members of your account by using the "Create Rule" option.

The "Launch Campaign" permission is turned off by default for the User rule. Refer to the screenshot provided for more details.

If you want to grant the "Launch Campaign" permission to users, you should assign them to either the Admin or Owner rule or assign them to a new rule by setting the permission. 

To create a new rule.

- Go to Setting, click on create new Rule

- Give the rule a Name

- This will direct you to a page where you can set permissions for various micro services associated with the rule. 

- At the bottom, click on 'Save'

After saving, you can view and edit the rules under the "Rules" section if you have the Owner or Admin access. 

1. Navigate to User Profile:

   • Log in to your account.

   • Go to Settings from the sidebar menu.

   • Click on User Profile under the Settings section.

2. View Login History:

   • Scroll down to the Last Login History section.

   • Here, you will find details about your past login attempts, including:

     • Date and Time of login

     • IP Address used

     • Browser used

     • Login Method (e.g., Gmail authentication)

     • Action Column: If you suspect unauthorized access, you can click Mark Suspicious.

How IP Gets Blocked

1. Marking an IP as Suspicious:

   • In the Last Login History section, each login entry has an option labeled Mark Suspicious.

   • Clicking this button flags the corresponding IP address as suspicious.

2. Blocked IP List:

   • Once an IP is marked as suspicious, it is moved to the Blocked IP List section.

   • This means that the user will no longer be able to log in from this blocked IP address.

Viewing Blocked IPs

• Scroll down to the Blocked IP List section.

• If an IP has been marked suspicious, it will appear in this list.

• If no IPs have been blocked yet, this section will display "No data".

By following these steps, users can monitor their login history and enhance security by blocking unauthorized access attempts.