WhatsApp Template Samples

Marketing template guidelines

Message Objective: Awareness

"Did you know? We installed a new tower in your area so you can enjoy a better network experience. To learn more, visit our site {{1}}."

"Diwali is around the corner! Join us at {{1}} on October 24 to celebrate with friends and family. For more details about our event, click {{2}}."

"Looking for a getaway this fall? Our newest resort just opened in {{1}}: the perfect place to relax and unwind. Learn more here: {{2}}"

Message Objective: Sales

"Your subscription has expired! Don't miss out on your favorite shows. Re-subscribe now: {{1}}"

"You left items in your cart! Don’t worry, we saved them for you. Click here to checkout now: {{1}}."

"Thank you for visiting our site. You can secure your health insurance in a few easy clicks – continue here: {{1}}."

"You didn’t finish your application! Please log into your profile here to pick up where you left off: {{1}}."

"We miss you! Join us for an afternoon or evening of fun with your family. Click here to book with a special rate: {{1}}."

Message Objective: App Promotion

"Did you know? You can now checkout in our app. Download it here {{1}} to check out our streamlined experience."

"Thank you for using our app. We noticed you have not used our latest feature, {{1}}. Click here {{2}} to learn more about how this benefits you!"

"In-app only: 20% off this week! Use code SUMMER20 to save on select styles. To download our app, click here: {{1}}."

"Hi {{1}}, your friend {{2}} recently joined our community. Send them a welcome message today: {{1}}"

Message Objective: Build Customer Relationships

"{{1}}, did you think we’d forget? No way! Happy birthday! We wish you the best in the year ahead."

"As we approach the end of the year, we reflect on what drives us: You. Thank you for being a valued customer. We look forward to continuing to serve you"

"Hello, I am the new virtual assistant. I can help you discover products or provide support. Please reach out if I can help!"

NOTE: 

-Templates with mixed content (e.g. Both utility and marketing, such as order update with a promo, or a feedback survey with promotional content).

-Templates where contents are unclear (e.g. where contents are only “{{1}}” or “Congratulations!”).

Utility template guidelines

Message Objective: Opt-In Management on WhatsApp

"Thanks for confirming opt-in! You’re in. You’ll now receive notifications via WhatsApp."

"Thank you for confirming your opt-out preference. You will no longer receive messages from us on WhatsApp."

Message Objective: Order Management

"Thank you! Your order {{1}} is confirmed. We will let you know once your package is on its way."

"Hooray! Your package from order {{1}} is on its way. Your tracking number is {{2}} and expected delivery date is {{3}}."

"Unfortunately, one item from your order {{1}} is backordered. We will follow up with an estimated ship date. If you wish to cancel and receive a refund, please click here: {{2}}"

"We have received your item from order {{1}}. Your refund for {{2}} has been processed. Thank you for your business."

Message Objective: Account Alerts or Updates

"Daily update for account ending in {{1}}: Your balance is {{2}}."

"Reminder: Your monthly payment for your subscription to {{1}} will be billed on {{2}} to the card you have saved on file."

"To finish setting up your profile, you need to upload a photo. Please click here to upload: {{1}}."

"The product you ordered {{1}} on {{2}} has been recalled. Please click here {{3}} to learn more."

"There is a tornado alert in your area. We recommend you remain indoors until {{1}} o'clock today."

Message Objective: Feedback Surveys

"We have delivered your order {{1}}! Please let us know if there was any issue by reaching out here: {{2}}."

"Your feedback ensures we continually improve. Please click here {{1}} to share your thoughts on your recent visit at our {{2}} location. Thank you in advance!"