Why RCS Messaging Is the Future of Conversations — And Commerce

Not too long ago, Normal Messages was just text—bland, static, and one-way. But as customers evolved, expectations did too. Today, they want quick actions, visuals, and trust—all inside one message. That’s exactly what RCS messaging delivers.

Through platforms like Google Messages, rich communication services turn your basic inbox into a smart, interactive space—think of it as the WhatsApp of default messaging apps. But better. Why? Because you don’t need to download anything extra.

What is RCS?

Rich Communication Services (RCS) is the evolution of SMS. It retains the universality and simplicity of traditional SMS while enriching the user experience with features such as:

-Multimedia Support: Send high-resolution images, videos, and carousels.

-Interactive Messaging: Engage users with buttons, quick replies, and action-driven text.

-Business Profiles: Verified business profiles with logos, contact details, and web links.

-Advanced Functionalities: Share locations, send calendar events, and more.

🌟 What Makes RCS Messaging So Special?

Whether it’s messages from brands or transactional messages, every interaction feels more real:

• Verified brand names with logos

• Media messages like images, buttons, carousels, and location events.

• Real-time delivery + read receipts for smarter engagement

• Seamless fallback to SMS if RCS isn't supported

It’s not just messaging—it’s rich communication services designed for real outcomes.

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Real Use Cases That Actually Helps

Let’s break down how different industries are using RCS messaging today:

🛒 Retail & E‑commerce

• Flash Sale Carousels with “Buy Now” Buttons
  “Hurry! Flash sale live for 2 hours. Swipe to shop trending deals starting at ₹199.”
  ✅ With product image carousels, and one-tap “Buy Now” actions.

• Cart Recovery via Interactive Media Messages
  “Still thinking about that denim jacket? It’s waiting in your cart. Tap to complete purchase now.”
  ✅ Share with product preview, discount if available, and “Checkout” CTA.

🧳 Travel & Hospitality

• Baggage Drop Reminders Before Airport Arrival

  “Hi Ragini, the baggage drop closes in 45 mins. Tap below to check your queue status or request help.”
  ✅ Real-time push via Google Messages with support button.

• Hotel Check-In Links with Location Maps
  “Hi Kriti, your stay at The Grand Residency is confirmed. Tap below to check-in online and get directions.”
  ✅ Delivered via RCS with hotel location, check-in button, and contact info embedded.

🏦 Banking & Finance

• Secure & Interactive Banking Notifications
  “Hi Ragini, your account ending in 1298 was accessed from a new device. Tap to confirm or report fraud.”
  ✅ Sent via secure action buttons like “It’s Me” or “Block Access” for quick response.

• Real-Time Transaction Alerts with Smart Actions
  “₹12,500 spent on your credit card at Flipkart. Not you? Tap below to block your card or call support.”
  ✅ Delivered as a smart media message with embedded fraud actions and contact shortcut.

🎓 EdTech & Education

• Class Schedule Alerts with Reminders
  “Hi Ragini, your Math class starts at 11:00 AM. Tap to add to the calendar or join the live session.”
  ✅ Delivered with calendar event, “Join Now” button, and quick access to class materials.

• Result Announcements with Interactive Response Options
  “Your Semester 2 results are out! Tap to view scores or request re-evaluation.”
  ✅ Share with embedded action buttons like “Download Marksheet” or “Raise Query” with URL actions.

🏥 Healthcare

• Appointment Reminders with Reschedule Options
  “Hi Kriti, your dental appointment with Dr. Mehta is tomorrow at 5 PM. Tap to confirm or reschedule.”
  ✅ Sent with smart action buttons like “Confirm,” “Reschedule,” and “Add to Calendar.”

• Prescription Refill Reminders with One-Tap Reorder
  “It’s time to refill your BP medication. Tap below to reorder or set a pickup time.”
  ✅ Delivered with embedded “Refill Now” and pharmacy location options.

🏢 Real Estate

• Property Listings with Image & Video Carousels
  “Explore 2BHK flats in Andheri starting at ₹78L. Tap to view photos, videos, and amenities.”
  ✅ Delivered as a rich carousel with property visuals, location, and “Enquire Now” button.

• 📅 Schedule Site Visits Instantly from the Message
  “Liked the Sunrise Towers project? Tap below to book a site visit at your preferred time.”
  ✅ Send with interactive calendar, and visit slots.

🍔 Food & QSR

• Menu Carousels with “Add to Cart” Buttons
  “Craving pizza? Swipe through our latest menu and tap to add items to your cart.”
  ✅ Sent via RCS as a rich carousel with item images, prices, and one-tap “Add to Cart” actions.

• Live Delivery Tracking in Google Message
  “Your order #4519 is on the way! Tap to track your delivery in real time.”
  ✅ Delivered through rich communication services with live location link, and “Help” Button.

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MSG91 Makes the Shift Effortless

MSG91’s RCS messaging solution is designed to remove the complexity. Your brand gets verified quickly—no extra sender IDs, DLT approval, or numbers needed.

Steps to Start the RCS:

Step 1. Book a 15 minute meeting to start the process……..

Step 2. You fill one form and share the required docs. We handle the rest.

Step 3. Create RCS templates with the best practice guidance..

Use our dashboard to manage, send, and analyze—all in one place. And if a phone doesn’t support RCS messaging, fallback to SMS happens automatically.

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🧩 Bottom Line

RCS messaging is not just about sending texts—it’s about creating smart, rich conversations that your users remember. It brings interaction and trust into the inbox.

Let your brand be part of the future.
Start your RCS journey with MSG91.

Kick off the process with a 15-minute chat.