A reception mechanism used by businesses to receive text messages and voice calls, the long code also known as a virtual mobile number, unlike shortcodes which are generally shared, enable businesses to have a dedicated number.
Let’s begin from the top – Long Code Service
Simply put, it is a 10 digit phone number used for communication between two or more individuals.
With a minimal setup time, with a long code, you can send SMS and even make calls from the same number making it easy for your customers to reach out to you via a single contact point. Making it a single channel for communication, be it SMS, voice call, fax, long codes allow businesses and customers to have personalized and seamless two-way conversations.
They take a little longer than short codes to enter into your phone and also are hard to remember. Also, the content is limited only to SMS and you cannot send high volumes of text messages at once.
Globally accessible and affordable, an end user can send a message to a virtual mobile number at normal SMS charges.
They are a perfect fit for enterprises who don’t want their target customers or employees to pay extra and use it for closed group information system like existing customers, employees, vendors, dealers, salesforce, service engineers, etc. who can regularly use the two-way SMS application to fetch or provide the desired information.
Typically, a long code is used by courier companies, banks, airlines and other service sectors for customer service related communication. Here are a few use cases –
| Hi Bharat, |
Your order is out for delivery and will reach you before 7 PM tonight.
| Hi Kathie, |
You have Rs. 20,000 in your Bank of India account no. xxxxxxxxxxxx as on August 1 2018.
| Hi Sameer, |
As per your request, you have been allotted seat number 12 C on flight IN476 from Mumbai to Delhi for tomorrow.
Besides, long code services are also used for recharge application, collecting feedback from the customers, information-on-demand, etc.
|Dedicated Long Code||Shared Long Code|
|Number of your choice||Default number|
|Unlimited keywords||Per keyword|
|Local number available||Default number available|
|Dedicated resources||Shared resources|
|Complete traffic forwarding||Keyword-based forwarding|
It works with a unique keyword assigned to the long code number and when you or your customers sends an SMS to this number they will receive an automatic reply that has been set by you. Also, by enabling URL forwarding the information can be fetched from your database.
For example, your keyword is SHOW on 922922442
When your customer sends the SMS with the unique keyword, the message, phone number, sent time can be tracked and the details can be stored in the customer database.
For MSG91 the shared long code is 9229224424. Using this number will be free of cost and you will be charged only for the incoming SMS. Incoming SMS is differentiated by keyword, and hence your keyword must be unique.
There is a one-time setup cost for the new mobile number. The keyword can be of your choice as the incoming SMS are differentiated by the mobile number in this case.
It works in a better way as you have a dedicated number of your choice with extended features.
They look like any other text the recipient might receive. The long code gives businesses an opportunity to present a personal face instead of an anonymous brand.
| Hi Anish, |
This is Amy from the Beauty Destination. Just wanted to remind you of your appointment for 2 PM tomorrow.
Enabling two-way conversations, recipients feel connected and engaged and not advertised or announced at.
|Right! Does your salon has a parking space?|
They can be functioning phone lines so your customers can reach back out on other channels in one seamless interaction.
|Yes, there’s an attached parking lot. You can call on this number if you have any trouble finding the entrance.|
They don’t just disseminate information but are a channel for value-added interactions based on your customers’ preferences.
With higher deliverability rates and lower cost, a long code can be the perfect fit for your business.
This is a guest post by Ryan Gould, Vice President of Strategy and Marketing Services, Elevation Marketing. Today’s consumers…
This is a guest post by Fernando Angulo, Head of International Partnership, SEMrush. More than 730 million people in India…
Today’s customer demands simplicity, flexibility, convenience and services anywhere anytime. In order to establish customer loyalty, it is important to…
Do you know the first thing 80% of millennials do right after they wake up is to check their mobile…