Did you know the first ever SMS was sent over the Vodafone GSM network in the United Kingdom on 3 December 1992 using a personal computer to an Orbitel 901 handset? The text of the message was “Merry Christmas“. It’s 2019, almost 3 decades since the first…
What was until recently an emerging trend is now so extensively established that even thinking of working without it seems delusional. The year 2018 was all about AI-driven applications and every SaaS company we know has either already started or working towards joining the AI bandwagon. It comes as no…
You get a hypersegmented database, work a great design and a great copy, oh yes, a great subject line too. Then what? Your campaigns still fail. Ample is said and done about how to succeed with email marketing. We try stuff, we experiment. But, some of us are still making…
SaaS Marketing Simplified SaaS marketing is different and so should be your marketing strategy. Selling something that is intangible is totally different than selling a physical product. It becomes more so ever trickier as the services keep changing with every product update and the challenge doesn’t end here. For…
On a personal note: I clearly remember the spring of 2008, when I returned from Dubai completing my MBA. It was the start of the e-business era. And I, just like every other young blood, had an onrush of ideas (actually millions of ‘em). Growing up, I was a tech…
End of February always brings an ooze of summer as the biggest event in Mobile world sets in. Lakhs of people, brands, ideas and innovations set feet into this futuristic event, where tech freaks get a dose of the latest business world gossips and a shakeup of what technologies are…
Understanding TRAI regulations for sending business SMS in India. A lot of questions are floating around SMS regulations in India with a lot of vaguish answers. It’s time these questions get addressed and we take it on us. An independent authority of the telecommunications sector in India, TRAI is…
SMS in 2019 to go multimedia under the new avatar – RCS! The next-gen text messaging protocol, RCS, is set to offer a real change in the messaging experiences for consumers. having a significant impact on texting, image and GIF sharing. With an open, consistent and globally interoperable messaging service,…
What is a marketing communication strategy and how to do it right? Simply put, a marketing communication strategy either used by an individual or an organization is a strategy used to convey the communication effectively. It includes a message (what you want to convey), a medium (the channel you use)…
Remember days when schools used to send typewriter written letters to notify Parents about their kids’ activities? Go some more years back in time and letters used to be handwritten. Or there used to be Notes in the workbooks (I can talk about this being an 80’s kid)…