A Recipe for Effective Classroom Communication

A Recipe for Effective Classroom Communication

When the communication is effective, everyone including students, parents, teachers and the administrators benefit.   In today’s times, millennials are much more isolated and disconnected from human interaction than ever before. Thus, it is incredibly important that parents work together with educational institutes ensuring their children get the best…

Developing an Android Messaging App?

Developing an Android Messaging App?

Here is the list of 10 must-have features for you! Instant messaging is oh so popular but did you know it is the plain old SMS that people prefer for their professional as well as personal lives. SMS is still the number one choice for business communication as it has…

AI: Biggest Disruption in the B2B SaaS World

AI: Biggest Disruption in the B2B SaaS World

What was until recently an emerging trend is now so extensively established that even thinking of working without it seems delusional. The year 2018 was all about AI-driven applications and every SaaS company we know has either already started or working towards joining the AI bandwagon. It comes as no…

5 Reasons your Email Reminders Fail

5 Reasons your Email Reminders Fail

You get a hypersegmented database, work a great design and a great copy, oh yes, a great subject line too. Then what? Your campaigns still fail. Ample is said and done about how to succeed with email marketing. We try stuff, we experiment. But, some of us are still making…

A Journey from SMS to Communication Megacorp

A Journey from SMS to Communication Megacorp

On a personal note:  I clearly remember the spring of 2008, when I returned from Dubai completing my MBA. It was the start of the e-business era. And I, just like every other young blood, had an onrush of ideas (actually millions of ‘em). Growing up, I was a tech…

What Happened at MWC'19

What Happened at MWC'19

End of February always brings an ooze of summer as the biggest event in Mobile world sets in. Lakhs of people, brands, ideas and innovations set feet into this futuristic event, where tech freaks get a dose of the latest business world gossips and a shakeup of what technologies are…

Are You Violating TRAI’s SMS Regulations?

Are You Violating TRAI’s SMS Regulations?

Understanding TRAI regulations for sending business SMS in India. A lot of questions are floating around SMS regulations in India with a lot of vaguish answers. It’s time these questions get addressed and we take it on us. An independent authority of the telecommunications sector in India, TRAI is…