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Remember those times when for even a minor issue we had to wait on hold, listen carefully and then respond to various IVR questions and then finally get connected to a human representative and start the process again. Far too lengthy and most of the time complicated process, all it…
When the communication is effective, everyone including students, parents, teachers and the administrators benefit. In today’s times, millennials are much more isolated and disconnected from human interaction than ever before. Thus, it is incredibly important that parents work together with educational institutes ensuring their children get the best…
Here is the list of 10 must-have features for you! Instant messaging is oh so popular but did you know it is the plain old SMS that people prefer for their professional as well as personal lives. SMS is still the number one choice for business communication as it has…
Did you know the first ever SMS was sent over the Vodafone GSM network in the United Kingdom on 3 December 1992 using a personal computer to an Orbitel 901 handset? The text of the message was “Merry Christmas“. It’s 2020, almost 3 decades since the first…
What was until recently an emerging trend is now so extensively established that even thinking of working without it seems delusional. The year 2018 was all about AI-driven applications and every SaaS company we know has either already started or working towards joining the AI bandwagon. It comes as no…
You get a hypersegmented database, work a great design and a great copy, oh yes, a great subject line too. Then what? Your campaigns still fail. Ample is said and done about how to succeed with email marketing. We try stuff, we experiment. But, some of us are still making…
SaaS Marketing Simplified SaaS marketing is different and so should be your marketing strategy. Selling something that is intangible is totally different than selling a physical product. It becomes more so ever trickier as the services keep changing with every product update and the challenge doesn’t end here. For…
On a personal note: I clearly remember the spring of 2008, when I returned from Dubai completing my MBA. It was the start of the e-business era. And I, just like every other young blood, had an onrush of ideas (actually millions of ‘em). Growing up, I was a tech…
End of February always brings an ooze of summer as the biggest event in Mobile world sets in. Lakhs of people, brands, ideas and innovations set feet into this futuristic event, where tech freaks get a dose of the latest business world gossips and a shakeup of what technologies are…
Understanding TRAI regulations for sending business SMS in India. A lot of questions are floating around SMS regulations in India with a lot of vaguish answers. It’s time these questions get addressed and we take it on us. An independent authority of the telecommunications sector in India, TRAI is…