AI: Biggest Disruption in the B2B SaaS World

AI: Biggest Disruption in the B2B SaaS World

What was until recently an emerging trend is now so extensively established that even thinking of working without it seems delusional. The year 2018 was all about AI-driven applications and every SaaS company we know has either already started or working towards joining the AI bandwagon. It comes as no…

5 Reasons your Email Reminders Fail

5 Reasons your Email Reminders Fail

You get a hypersegmented database, work a great design and a great copy, oh yes, a great subject line too. Then what? Your campaigns still fail. Ample is said and done about how to succeed with email marketing. We try stuff, we experiment. But, some of us are still making…

A Journey from SMS to Communication Megacorp

A Journey from SMS to Communication Megacorp

On a personal note:  I clearly remember the spring of 2008, when I returned from Dubai completing my MBA. It was the start of the e-business era. And I, just like every other young blood, had an onrush of ideas (actually millions of ‘em). Growing up, I was a tech…

What Happened at MWC'19

What Happened at MWC'19

End of February always brings an ooze of summer as the biggest event in Mobile world sets in. Lakhs of people, brands, ideas and innovations set feet into this futuristic event, where tech freaks get a dose of the latest business world gossips and a shakeup of what technologies are…

Are You Violating TRAI’s SMS Regulations?

Are You Violating TRAI’s SMS Regulations?

Understanding TRAI regulations for sending business SMS in India. A lot of questions are floating around SMS regulations in India with a lot of vaguish answers. It’s time these questions get addressed and we take it on us. An independent authority of the telecommunications sector in India, TRAI is…

What Is RCS And Why Should It Matter To You?

What Is RCS And Why Should It Matter To You?

SMS in 2019 to go multimedia under the new avatar – RCS!   The next-gen text messaging protocol, RCS, is set to offer a real change in the messaging experiences for consumers. having a significant impact on texting, image and GIF sharing. With an open, consistent and globally interoperable messaging service,…