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The Power User's Guide To SMS Marketing
SMS, the only universal mobile messaging tool, although 25 years old, remarkably simple in comparison, extremely effective as a marketing tool, no other channel can come even close to the reach of SMS marketing services.
November 28, 2018
SMS Marketing For Businesses In The Times Of Automation And Digital Noise
The number of times I see a text and wonder why it was sent to me maybe 1 in 50. This peace of mind – and uncluttered inbox.This fact itself makes texting one of the most feasible communication channels for brands.
November 21, 2018
Is Your CRM Missing Out On Something?
No longer is the price or product a reason for customers to do business with you, today it’s all about customer experience.The competition is not limited but has become more about delivering a great experience. But the important question is how?
November 19, 2018
SMS Marketing - An Expert Email Marketer\'s Guide To Acing SMS As-A-Channel
Learn how SMS marketing can enhance the reach of your email marketing campaign.Despite being an old communication and marketing tool, email still rocks and with best practices email marketing has become more refined and effective.
November 13, 2018
5 Communication Lessons Companies Can Learn From Amazon
The space between the consumers and enterprises is rapidly shrinking, and to be one of the successful companies you need to learn a thing or two from the leaders.
October 30, 2018
Transactional SMS - Top Brands Benefit From It And You Could Too
Seems like you’ve read it somewhere before? You might have; it is the most common opening line of a transactional SMS.
October 24, 2018
An 8 Step Guide On How To Run A Successful SMS Marketing Campaign
Do you often wonder whether your SMS marketing strategy is producing results the way you would like it to? With around 22 billion texts sent worldwide every day
October 18, 2018
Identifying The Different Stages Of Employee Communication
Beginning with the recruitment process and concluding with the retirement, here are the most important stages of an employee lifecycle where you need to be crystal clear with your communication.
October 4, 2018
The Why, When & How Of Obtaining User Consent Before Sending SMS
The most common question we get is whether businesses can legally text message their customers? Here’s what we have to say to it – user consent isn’t complicated, but it is necessary.
September 25, 2018
Underpinning Effective Consumer Communication - SMS In Travel
Every step of the user journey from ticket bookings to on-site service, text messaging in the travel sector underpins effective consumer communication. And, there’s an effective reason behind it; most travellers turn off their mobile data to avoid roaming charges.
September 17, 2018
Communication Best Practices - The Part II Of The Three-Series Mobile Messaging.
Countless efforts fail only because of poor communication, be it internal or external. An organization might have the best plans, best models, best business cases, the best employees and even the best customers, but if the communication is poor, all the efforts put would not yield the expected results.
September 12, 2018
Do Not Call -How Does DNC Registry Work In India?
India has a population of 1.3 billion people, out of which 448.2 million people have access to phones and the internet. Millions of calls are placed in a day among these users, both of national and international numbers. The progress of mobile technology has brought all products, services and even education to the doorstep of consumers, thanks to smartphones and the internet. The dependence of people on services such as phone calls, SMS, WhatsApp and other messaging platforms to communicate is growing, even more so during a global pandemic that has forced people to stay home. This spells a great opportunity for brands and organizations to establish a connection with their customer base through promotional and transactional SMS, messaging API as well as email API.
September 6, 2018
Market Segmentation - Holiday Marketing Campaign
The holiday season is just around the corner. And, while the world is busy making a list of gifts to buy for their friends and family, marketers like you and I all around the world are busy ensuring our holiday campaigns hit the bull’s eye. But for that to happen we need to prepare before launching our most awaited marketing campaign.
August 30, 2018
MSG91 Product Update 08-2018
Here’s introducing a couple of much awaited updates in MSG91 panel. Add team members within your company, access multiple accounts using same login email address, login without password, and more.
August 28, 2018
Uncover Detailed Information \xe2\x80\x93 Tracking SMS
Do you think your business would benefit if you have detailed information about the text messages you send to your customers – content, delivery, open-rate, click rate, location, device, conversation, URL, user action and more? You got that right, it surely will!
August 23, 2018
The Pivotal Role Of SMS Marketing In The Fashion Industry
Marketing is a tricky business, all the more for industries that are ever-changing, like fashion. With trends changing faster than the seasons, the fashion industry is fickle and to handle the pressure, it requires a marketing channel that is fast, efficient and personal.
August 21, 2018
SMS Lead-Tech- Transforming FinTech
A crowded and rapidly evolving sector, targeting the most relevant customers in the FinTech industry needs deep-level understanding and expertise.
August 13, 2018
Long Code SMS- Everything You Wanted To Know About Virtual Number
SMS marketing can yield long-term benefits for a business, however, to achieve this, businesses must learn how to make use of this tool. On a basic level, SMS services are divided into short code SMS and. Here, we offer a brief insight into short code vs long code, what it means and which one would be suitable for your business.
August 8, 2018
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