MSG91

Explore the Latest Insights and Updates on MSG91

SMS Marketing For Businesses In The Times Of Automation And Digital Noise

The number of times I see a text and wonder why it was sent to me maybe 1 in 50. This peace of mind – and uncluttered inbox.This fact itself makes texting one of the most feasible communication channels for brands.

marketing-communication

November 21, 2018

Is Your CRM Missing Out On Something?

No longer is the price or product a reason for customers to do business with you, today it’s all about customer experience.The competition is not limited but has become more about delivering a great experience. But the important question is how?

customer-experience

November 19, 2018

SMS Marketing - An Expert Email Marketer\'s Guide To Acing SMS As-A-Channel

Learn how SMS marketing can enhance the reach of your email marketing campaign.Despite being an old communication and marketing tool, email still rocks and with best practices email marketing has become more refined and effective.

marketing-communication

November 13, 2018

5 Communication Lessons Companies Can Learn From Amazon

The space between the consumers and enterprises is rapidly shrinking, and to be one of the successful companies you need to learn a thing or two from the leaders.

best-practices

October 30, 2018

Transactional SMS - Top Brands Benefit From It And You Could Too

Seems like you’ve read it somewhere before? You might have; it is the most common opening line of a transactional SMS.

best-practices

October 24, 2018

An 8 Step Guide On How To Run A Successful SMS Marketing Campaign

Do you often wonder whether your SMS marketing strategy is producing results the way you would like it to? With around 22 billion texts sent worldwide every day

marketing-communication

October 18, 2018

Identifying The Different Stages Of Employee Communication

Beginning with the recruitment process and concluding with the retirement, here are the most important stages of an employee lifecycle where you need to be crystal clear with your communication.

customer-experience

October 4, 2018

The Why, When & How Of Obtaining User Consent Before Sending SMS

The most common question we get is whether businesses can legally text message their customers? Here’s what we have to say to it – user consent isn’t complicated, but it is necessary.

top-blogs

September 25, 2018

Underpinning Effective Consumer Communication - SMS In Travel

Every step of the user journey from ticket bookings to on-site service, text messaging in the travel sector underpins effective consumer communication. And, there’s an effective reason behind it; most travellers turn off their mobile data to avoid roaming charges.

msg91-for-travel

September 17, 2018

Communication Best Practices - The Part II Of The Three-Series Mobile Messaging.

Countless efforts fail only because of poor communication, be it internal or external. An organization might have the best plans, best models, best business cases, the best employees and even the best customers, but if the communication is poor, all the efforts put would not yield the expected results.

best-practices

September 12, 2018

Do Not Call -How Does DNC Registry Work In India?

India has a population of 1.3 billion people, out of which 448.2 million people have access to phones and the internet.  Millions of calls are placed in a day among these users, both of national and international numbers. The progress of mobile technology has brought all products, services and even education to the doorstep of consumers, thanks to smartphones and the internet. The dependence of people on services such as phone calls, SMS, WhatsApp and other messaging platforms to communicate is growing, even more so during a global pandemic that has forced people to stay home. This spells a great opportunity for brands and organizations to establish a connection with their customer base through promotional and transactional SMS, messaging API as well as email API.

top-blogs

September 6, 2018

Market Segmentation - Holiday Marketing Campaign

The holiday season is just around the corner. And, while the world is busy making a list of gifts to buy for their friends and family, marketers like you and I all around the world are busy ensuring our holiday campaigns hit the bull’s eye. But for that to happen we need to prepare before launching our most awaited marketing campaign.

customer-segmentation

August 30, 2018

MSG91 Product Update 08-2018

Here’s introducing a couple of much awaited updates in MSG91 panel. Add team members within your company, access multiple accounts using same login email address, login without password, and more.

msg91-update

August 28, 2018

Uncover Detailed Information \xe2\x80\x93 Tracking SMS

Do you think your business would benefit if you have detailed information about the text messages you send to your customers – content, delivery, open-rate, click rate, location, device, conversation, URL, user action and more? You got that right, it surely will!

best-practices

August 23, 2018

The Pivotal Role Of SMS Marketing In The Fashion Industry

Marketing is a tricky business, all the more for industries that are ever-changing, like fashion. With trends changing faster than the seasons, the fashion industry is fickle and to handle the pressure, it requires a marketing channel that is fast, efficient and personal.

August 21, 2018

SMS Lead-Tech- Transforming FinTech

A crowded and rapidly evolving sector, targeting the most relevant customers in the FinTech industry needs deep-level understanding and expertise.

August 13, 2018

Long Code SMS- Everything You Wanted To Know About Virtual Number

SMS marketing can yield long-term benefits for a business, however, to achieve this, businesses must learn how to make use of this tool. On a basic level, SMS services are divided into short code SMS and. Here, we offer a brief insight into short code vs long code, what it means and which one would be suitable for your business.

cloud-communication

August 8, 2018

Text-To-Speech- What, When, Where?

Making the web a more accessible place for people who are unable to read text on a screen, the text-to-speech is the generation of synthesized speech from text.

cloud-communication

August 6, 2018

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