A Journey from SMS to Communication Megacorp
I clearly remember the spring of 2008, when I returned from Dubai completing my MBA. It was the start of the e-business era. And I, just like every other young blood, had an onrush of ideas (actually millions of ‘em). Growing up, I was a tech freak (I still am), who wanted to invent, not knowing how and what, like most of us.
March 26, 2019
What Happened at MWC\'19
End of February always brings an ooze of summer as the biggest event in Mobile world sets in. Lakhs of people, brands, ideas and innovations set feet into this futuristic event, where tech freaks get a dose of the latest business world gossips and a shakeup of what technologies are shaping the future of business.
March 12, 2019
Are You Violating TRAI\xe2\x80\x99s SMS Regulations?
Understanding TRAI regulations for sending business SMS in India. A lot of questions are floating around SMS regulations in India with a lot of vaguish answers. It’s time these questions get addressed and we take it on us.
March 11, 2019
What Is RCS Messaging And Why Your Business Needs It?
The next-gen text messaging protocol, RCS, is set to offer a real change in the messaging experiences for consumers. having a significant impact on texting, image and GIF sharing. With an open, consistent and globally interoperable messaging service, many carriers are planning an upgrade to RCS from SMS.
March 1, 2019
Communication Strategy - Third & Final Part of the Three-Piece Tips to Ace Mobile Messaging.
Simply put, a marketing communication strategy either used by an individual or an organization is a strategy used to convey the communication effectively. It includes a message what you want to convey, a medium the channel you use and the target to whom you want to convey.
January 29, 2019
SMS in Education - Communication best practices for Educational Institutes
Remember days when schools used to send typewriter written letters to notify Parents about their kids’ activities? Go some more years back in time and letters used to be handwritten. Or there used to be Notes in the workbooks (I can talk about this being an 80’s kid). However, in today’s Digital Age, information of any sort is paperless and when everybody from Parents to teachers to even school Kids is always attached to their Smartphones, information is easy to pass on.
January 18, 2019
This Is The Reason You Are Losing your Customers
Do you spend time and money on customer acquisition? How about customer retention? Growing a business is best accomplished by growing the number of customers, but customer acquisition is not the end-all of it.
January 10, 2019
From PHP 5.5 to PHP 7 Migration, Mistakes And Learning
Agreed, as a language, PHP comes with its share of shortcomings, but, the environment indemnifies the flaws and you know how.
January 7, 2019
What Happens At MSG91 Has To Be Shared By MSG91
The year 2018 saw 5 billion people around the world have the ability to send and receive messages via SMS We play only a minuscule role in it.
January 5, 2019
This Is How An SMS Added More Value To Me As A Customer
Hi, I’m Jerine, a busy, mostly calm and a well-behaved customer.*Today, I’m going to spill out what kind of communication makes a real difference to me and What Not.
December 17, 2018
Know The Secrets Behind How To Increase Readership
In this mobile-first age where TV ads are skipped and email inboxes automatically filter out promotions, it’s not surprising that marketers are desperate for a tool that can reliably get user’s attention.
December 4, 2018
The Power User's Guide To SMS Marketing
SMS, the only universal mobile messaging tool, although 25 years old, remarkably simple in comparison, extremely effective as a marketing tool, no other channel can come even close to the reach of SMS marketing services.
November 28, 2018
SMS Marketing For Businesses In The Times Of Automation And Digital Noise
The number of times I see a text and wonder why it was sent to me maybe 1 in 50. This peace of mind – and uncluttered inbox.This fact itself makes texting one of the most feasible communication channels for brands.
November 21, 2018
Is Your CRM Missing Out On Something?
No longer is the price or product a reason for customers to do business with you, today it’s all about customer experience.The competition is not limited but has become more about delivering a great experience. But the important question is how?
November 19, 2018
SMS Marketing - An Expert Email Marketer\'s Guide To Acing SMS As-A-Channel
Learn how SMS marketing can enhance the reach of your email marketing campaign.Despite being an old communication and marketing tool, email still rocks and with best practices email marketing has become more refined and effective.
November 13, 2018
5 Communication Lessons Companies Can Learn From Amazon
The space between the consumers and enterprises is rapidly shrinking, and to be one of the successful companies you need to learn a thing or two from the leaders.
October 30, 2018
Transactional SMS - Top Brands Benefit From It And You Could Too
Seems like you’ve read it somewhere before? You might have; it is the most common opening line of a transactional SMS.
October 24, 2018
An 8 Step Guide On How To Run A Successful SMS Marketing Campaign
Do you often wonder whether your SMS marketing strategy is producing results the way you would like it to? With around 22 billion texts sent worldwide every day
October 18, 2018
