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Explore the Latest Insights and Updates on MSG91

Steps For DLT Process Registration

The Telecom Regulatory Authority of India TRAI has set up new rules for the telecom entities of India. This is to prevent Unsolicited Commercial Communication (UCC). This rule requires the telecom brands to complete the DLT registration process to provide their SMS services to the people in India. This rule was published on 19th July 2018  to make the SMS subscriber policies more secure and beneficial for both the telecom companies and the customers.

February 17, 2021

Top Brands Are Using Number Masking For Their Business. Are You?

In the field of communication, privacy is a legitimate concern. We use our phone numbers quite often these days, from shopping to registration in social media. Number Masking can offer you the confidentiality that you need. But before going into details, let us understand what number masking is.

number-masking

January 22, 2021

6 Tips For Driving More Value With Your Transactional Emails

A marketer’s best friend, transactional emails are typically the most relevant emails you can send to your customers. They reflect what your visitors have actually done – signed up for a new account, purchased, downloaded content, entered a contest

best-practices

January 8, 2021

5 Customers Communication Lessons To Be Learnt From 2020

Remember those everyday in-person conversations you had with your clients and co-workers prior to the COVID-19 pandemic?  What about those small touch points conversation and updates with the food delivery boy, your travel booking agents, and feedback conversations.

cloud-communicationcustomer-engagement

December 24, 2020

All You Need To Know About Transactional Emails

How to Generate Sales like a Rockstar with the Power of Transactional Emails? One of the most essential aspects of any business is customer satisfaction. Customer satisfaction determines whether your business is a success or otherwise. Customer satisfaction depends on the quality of products or services you offer to your customers, but most importantly, customer satisfaction depends on how you relate with your customers. Business needs to build a personal and healthy relationship with its customers. One way of doing just that is constant communication between you and your customers. You need to be keeping your customers informed of your new products/services or change in your way of operation. And for businesses running e-commerce, you need to have a communication platform that you can use to notify, confirm, and verify your customers’ activities on your platform which can be done, for example, with the help of strategic and the best transactional emails. For instance, whenever a customer places an order, you need to inform them that they have successfully done so. Because you do not want your customers guessing whether their important actions were successful or not.

transactional-email

December 10, 2020

What Does SendOTP Mean? A Short Guide On MSG91s Innovative OTP Service For Businesses

OTP or one-time password refers to the random and uniquely generated code or OTP verification number** which is generated while performing a confidential transaction and sent to the mobile phone as SMS or email address of that person for OTP verification and authentication.

send-otp

December 5, 2020

WhatsApp For Business - The What, The Why And The How

In an era of technological advances, businesses are moving their operations online. Aspects such as marketing activities and conversations with clients are now being held on the internet. This shift of strategies has been heightened by the growth in social media – which is one of the cheapest forms of marketing a business can have. According to studies, more than 85% of the US population has at least one social media profile. Platforms such as Facebook, email services, and WhatsApp are used by billions of people; and tapping into these services is a tremendously great business move. This article discusses the use of WhatsApp for business purposes.

customer-engagement

November 18, 2020

How Cloud Technology Has Changed The Outlook Of Health and Fitness Industry

The transformation of medicine to telemedicine, physical fitness to virtual fitness was difficult to accomplish. The health sector is under tremendous pressure to operate in real-time and provide access to multiple locations.

cloud-communication

November 10, 2020

Why you should send SMS online?

The advancement in technology has managed to provide us with new tools and methods to communicate, but today these innovative and endless channels have left businesses overwhelmed, and they are unsure where to begin. This is where mobile SMS online comes in. Once companies choose to SMS send via the internet, they will witness efficient, easy, and cost-effective methods of communication that will leave an impression on the customer’s minds. When you send SMS online you are retaining a positive impression of your business to the consumers, consistently.

programmable-sms

November 9, 2020

API vs Web Service What is the Difference

API stands for Application Programming Interface, it’s an interface that can be used to program software that works with an existing application. Practically, the API is a set of procedures and functions that provide you with access and helps you build on data and the functions of an existing application.

msg91-api

October 27, 2020

Are You Engaging With The Most Online Active Users?- The Millennials

Putting up a lot of pressure on marketers to do in-depth research are the technology consumers, the millennials who are termed as the quick learners, the first digital nerds of the 20th century, born between 1981 and 1996, this unique breed observing the economy through their digital lenses.

customer-engagement

October 21, 2020

Why Communicating With Your Customers Has Become More Important Than Ever?

The shift to the new normal has been tough, but it is the digital world that has enabled businesses to retain some form of connectivity with the people in their lives. Also, the fact that there is an abundance of communication tools at disposal to solve bewildering challenges.

best-practices

October 13, 2020

What Is SMS API? - How It Can Do Wonders For Your Business

SMS has been a long-standing means of communication in mobile networking for about three decades. With the latest improvements to technology, the humble SMS has received its fair share of revamps too, and are now just not used to chat and communicate with near and dear ones. With startups, freelancers, and businesses setting up new and innovative ways to keep in touch with their client base, SMS has been playing a vital role in marketing and non-marketing communication for businesses. For instance, your customers can now receive the latest updates regarding new product launches, sales, and exciting deals to grab from promotional SMS that you can send to millions at a time, thanks to and solutions that you can employ from service providers. Another example of non-marketing communication with customers would be sending them OTPs, login updates, order completion statuses, cancellation and refund requests and moreover a simple SMS where they are notified the second a process is underway.

msg91-api

October 6, 2020

What is Transactional Email? A Guide by MSG91

What is a transactional email? An in-depth look at how it can help empower businesses.Email is a non-intrusive medium that helps businesses in conveying detailed information to customers, without being intrusive. Emails needn't just be a marketing tool to push promotions and offers to customers. A business can leverage transactional email in creative ways to build its brand and goodwill.

transactional-email

September 28, 2020

The importance of OTP and 2 factor authentication for customer security

As has been said over and over, Cybersafety is crucial, and passwords play a big role in that. However, there are laid-out practices that allow for successful and efficient use of passwords for example, the use of a password with a combination of alphanumeric and special characters. According to recent surveys and studies, about 40% of consumers admit to having had a security incident – for example, having their passwords stolen.

send-otp

September 25, 2020

Switch To One API. Know How It Can Be Beneficial For Your Business?

For your communication flow to never break, we’ve combined various communication API into a single API that we call One API or Flow. You just need to integrate One API into your existing system and you can send SMS, Voice, Email, Push Notifications, all with that single API.

msg91-api

September 24, 2020

No Magic Trick- This 2FA Is Invisible.Create magic with invisible OTP verification

OnlineCommunity is expanding with growing opportunities and with it, the bad actors. There are all sorts of people, playing their role, some push the community to raise technology, some mess with it.

send-otp-2.0

September 11, 2020

What Does it Take to Create Something Awesome

Pushpendra Our Founder, from the beginning wondered if we can create a website on a Google Doc? Yes, you read it right! The conversation started & ended in 1 line, so typical Pushpendra

msg91msg91-update

August 10, 2020

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