What is Transactional Email? A Guide by MSG91
What is a transactional email? An in-depth look at how it can help empower businesses.Email is a non-intrusive medium that helps businesses in conveying detailed information to customers, without being intrusive. Emails needn't just be a marketing tool to push promotions and offers to customers. A business can leverage transactional email in creative ways to build its brand and goodwill.
September 28, 2020
The importance of OTP and 2 factor authentication for customer security
As has been said over and over, Cybersafety is crucial, and passwords play a big role in that. However, there are laid-out practices that allow for successful and efficient use of passwords for example, the use of a password with a combination of alphanumeric and special characters. According to recent surveys and studies, about 40% of consumers admit to having had a security incident – for example, having their passwords stolen.
September 25, 2020
Switch To One API. Know How It Can Be Beneficial For Your Business?
For your communication flow to never break, we’ve combined various communication API into a single API that we call One API or Flow. You just need to integrate One API into your existing system and you can send SMS, Voice, Email, Push Notifications, all with that single API.
September 24, 2020
No Magic Trick- This 2FA Is Invisible.Create magic with invisible OTP verification
OnlineCommunity is expanding with growing opportunities and with it, the bad actors. There are all sorts of people, playing their role, some push the community to raise technology, some mess with it.
September 11, 2020
What Does it Take to Create Something Awesome
Pushpendra Our Founder, from the beginning wondered if we can create a website on a Google Doc? Yes, you read it right! The conversation started & ended in 1 line, so typical Pushpendra
August 10, 2020
4 Ways You Can Use Content to Improve Customer Experience
Today’s consumers are savvier than ever before, and they can smell a sales pitch from three blocks away. It’s tempting to push the hard sell on your products online, particularly when it feels like you’re up against thousands of other brands selling the same stuff, but this can make customers tune out and take their business elsewhere.
August 13, 2019
Tips & Tricks to Successful Business Texting
We’re living in a mobile-first world. Be it interacting with one another, brands with their customers or the world around us, mobile devices have become our go-to gadget and texting our go-to communication medium.
July 25, 2019
Why you need the Right Tools to Make Data-Driven Decisions while sending SMS Campaigns
What makes SMS different from other forms of communication is that text messaging is direct and to the point. You get very little space to catch a user’s attention but it’s immediate.
July 10, 2019
World Cup Fever in India - How Mega-Brands Are Using SMS
July 1, 2019
5 Communication Touchpoints To Help You Build Killer Customer Relationships
Today’s customer demands simplicity, flexibility, convenience and services anywhere anytime. In order to establish customer loyalty, it is important to connect with the customer first. And, for that, you need to take responsibility for your brand communication.
June 5, 2019
10 Great Reasons To Choose MSG91 As Your Messaging Partner
Almost everyone these days is arrested in their mobile phones either to stay connected with social media or to find information. We’ve all become highly dependent on our phones. But in a way, this dependency has also opened up opportunities for businesses to reach their customers through a medium where they are always available.
May 22, 2019
Chatbots and Business Communication- How to be more Human?
Remember those times when for even a minor issue we had to wait on hold, listen carefully and then respond to various IVR questions and then finally get connected to a human representative and start the process again.
May 13, 2019
A Recipe for Effective Classroom Communication
In today’s times, millennials are much more isolated and disconnected from human interaction than ever before. Thus, it is incredibly important that parents work together with educational institutes ensuring their children get the best of all points of connection.
May 7, 2019
Developing an Android Messaging App?
Instant messaging is oh so popular but did you know it is the plain old SMS that people prefer for their professional as well as personal lives. SMS is still the number one choice for business communication as it has a whopping 98% open rate and works on every single mobile phone.
April 16, 2019
Understanding The Difference Between Transactional SMS And OTP SMS
Did you know that the first text message was sent in 1992? The SMS (Short Message Service) was sent from a computer to a mobile phone over a Vodafone GSM network, and it read “Merry Christmas”. Since then, SMS has grown to be a fully-fledged primary form of communication – not only for commercial use but for personal conversations too.
April 11, 2019
AI- Biggest Disruption in the B2B SaaS World
What was until recently an emerging trend is now so extensively established that even thinking of working without it seems delusional.
April 9, 2019
5 Reasons your Email Reminders Fail
Ample is said and done about how to succeed with email marketing. We try stuff, we experiment. But, some of us are still making the same mistakes and failing.
April 4, 2019
Get Customers Excited About A Product They Cannot See
Selling something that is intangible is totally different than selling a physical product. It becomes more so ever trickier as the services keep changing with every product update and the challenge doesn’t end here.
April 2, 2019
