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WhatsApp For Business - The What, The Why And The How

In an era of technological advances, businesses are moving their operations online. Aspects such as marketing activities and conversations with clients are now being held on the internet. This shift of strategies has been heightened by the growth in social media – which is one of the cheapest forms of marketing a business can have. According to studies, more than 85% of the US population has at least one social media profile. Platforms such as Facebook, email services, and WhatsApp are used by billions of people; and tapping into these services is a tremendously great business move. This article discusses the use of WhatsApp for business purposes.

How Cloud Technology Has Changed The Outlook Of Health and Fitness Industry

The transformation of medicine to telemedicine, physical fitness to virtual fitness was difficult to accomplish. The health sector is under tremendous pressure to operate in real-time and provide access to multiple locations.

Are You Engaging With The Most Online Active Users?- The Millennials

Putting up a lot of pressure on marketers to do in-depth research are the technology consumers, the millennials who are termed as the quick learners, the first digital nerds of the 20th century, born between 1981 and 1996, this unique breed observing the economy through their digital lenses.

Why Communicating With Your Customers Has Become More Important Than Ever?

The shift to the new normal has been tough, but it is the digital world that has enabled businesses to retain some form of connectivity with the people in their lives. Also, the fact that there is an abundance of communication tools at disposal to solve bewildering challenges.

What Is SMS API? - How It Can Do Wonders For Your Business

SMS has been a long-standing means of communication in mobile networking for about three decades. With the latest improvements to technology, the humble SMS has received its fair share of revamps too, and are now just not used to chat and communicate with near and dear ones. With startups, freelancers, and businesses setting up new and innovative ways to keep in touch with their client base, SMS has been playing a vital role in marketing and non-marketing communication for businesses. For instance, your customers can now receive the latest updates regarding new product launches, sales, and exciting deals to grab from promotional SMS that you can send to millions at a time, thanks to and solutions that you can employ from service providers. Another example of non-marketing communication with customers would be sending them OTPs, login updates, order completion statuses, cancellation and refund requests and moreover a simple SMS where they are notified the second a process is underway.

The importance of OTP and 2 factor authentication for customer security

As has been said over and over, Cybersafety is crucial, and passwords play a big role in that. However, there are laid-out practices that allow for successful and efficient use of passwords for example, the use of a password with a combination of alphanumeric and special characters. According to recent surveys and studies, about 40% of consumers admit to having had a security incident – for example, having their passwords stolen.

Switch To One API. Know How It Can Be Beneficial For Your Business?

For your communication flow to never break, we’ve combined various communication API into a single API that we call One API or Flow. You just need to integrate One API into your existing system and you can send SMS, Voice, Email, Push Notifications, all with that single API.

No Magic Trick- This 2FA Is Invisible.Create magic with invisible OTP verification

OnlineCommunity is expanding with growing opportunities and with it, the bad actors. There are all sorts of people, playing their role, some push the community to raise technology, some mess with it.

4 Ways You Can Use Content to Improve Customer Experience

Today’s consumers are savvier than ever before, and they can smell a sales pitch from three blocks away. It’s tempting to push the hard sell on your products online, particularly when it feels like you’re up against thousands of other brands selling the same stuff, but this can make customers tune out and take their business elsewhere. 

Why you need the Right Tools to Make Data-Driven Decisions while sending SMS Campaigns

What makes SMS different from other forms of communication is that text messaging is direct and to the point. You get very little space to catch a user’s attention but it’s immediate. 

World Cup Fever in India - How Mega-Brands Are Using SMS

5 Communication Touchpoints To Help You Build Killer Customer Relationships

Today’s customer demands simplicity, flexibility, convenience and services anywhere anytime. In order to establish customer loyalty, it is important to connect with the customer first. And, for that, you need to take responsibility for your brand communication.

10 Great Reasons To Choose MSG91 As Your Messaging Partner

Almost everyone these days is arrested in their mobile phones either to stay connected with social media or to find information. We’ve all become highly dependent on our phones. But in a way, this dependency has also opened up opportunities for businesses to reach their customers through a medium where they are always available.