SMS Marketing - An Expert Email Marketer\'s Guide To Acing SMS As-A-Channel
Learn how SMS marketing can enhance the reach of your email marketing campaign.Despite being an old communication and marketing tool, email still rocks and with best practices email marketing has become more refined and effective.
5 Communication Lessons Companies Can Learn From Amazon
The space between the consumers and enterprises is rapidly shrinking, and to be one of the successful companies you need to learn a thing or two from the leaders.
Transactional SMS - Top Brands Benefit From It And You Could Too
Seems like you’ve read it somewhere before? You might have; it is the most common opening line of a transactional SMS.
An 8 Step Guide On How To Run A Successful SMS Marketing Campaign
Do you often wonder whether your SMS marketing strategy is producing results the way you would like it to? With around 22 billion texts sent worldwide every day
Identifying The Different Stages Of Employee Communication
Beginning with the recruitment process and concluding with the retirement, here are the most important stages of an employee lifecycle where you need to be crystal clear with your communication.
The Why, When & How Of Obtaining User Consent Before Sending SMS
The most common question we get is whether businesses can legally text message their customers? Here’s what we have to say to it – user consent isn’t complicated, but it is necessary.
Underpinning Effective Consumer Communication - SMS In Travel
Every step of the user journey from ticket bookings to on-site service, text messaging in the travel sector underpins effective consumer communication. And, there’s an effective reason behind it; most travellers turn off their mobile data to avoid roaming charges.
Communication Best Practices - The Part II Of The Three-Series Mobile Messaging.
Countless efforts fail only because of poor communication, be it internal or external. An organization might have the best plans, best models, best business cases, the best employees and even the best customers, but if the communication is poor, all the efforts put would not yield the expected results.
Do Not Call -How Does DNC Registry Work In India?
India has a population of 1.3 billion people, out of which 448.2 million people have access to phones and the internet. Millions of calls are placed in a day among these users, both of national and international numbers. The progress of mobile technology has brought all products, services and even education to the doorstep of consumers, thanks to smartphones and the internet. The dependence of people on services such as phone calls, SMS, WhatsApp and other messaging platforms to communicate is growing, even more so during a global pandemic that has forced people to stay home. This spells a great opportunity for brands and organizations to establish a connection with their customer base through promotional and transactional SMS, messaging API as well as email API.
Market Segmentation - Holiday Marketing Campaign
The holiday season is just around the corner. And, while the world is busy making a list of gifts to buy for their friends and family, marketers like you and I all around the world are busy ensuring our holiday campaigns hit the bull’s eye. But for that to happen we need to prepare before launching our most awaited marketing campaign.
MSG91 Product Update 08-2018
Here’s introducing a couple of much awaited updates in MSG91 panel. Add team members within your company, access multiple accounts using same login email address, login without password, and more.
Uncover Detailed Information \xe2\x80\x93 Tracking SMS
Do you think your business would benefit if you have detailed information about the text messages you send to your customers – content, delivery, open-rate, click rate, location, device, conversation, URL, user action and more? You got that right, it surely will!
The Pivotal Role Of SMS Marketing In The Fashion Industry
Marketing is a tricky business, all the more for industries that are ever-changing, like fashion. With trends changing faster than the seasons, the fashion industry is fickle and to handle the pressure, it requires a marketing channel that is fast, efficient and personal.
SMS Lead-Tech- Transforming FinTech
A crowded and rapidly evolving sector, targeting the most relevant customers in the FinTech industry needs deep-level understanding and expertise.
Long Code SMS- Everything You Wanted To Know About Virtual Number
SMS marketing can yield long-term benefits for a business, however, to achieve this, businesses must learn how to make use of this tool. On a basic level, SMS services are divided into short code SMS and. Here, we offer a brief insight into short code vs long code, what it means and which one would be suitable for your business.
Text-To-Speech- What, When, Where?
Making the web a more accessible place for people who are unable to read text on a screen, the text-to-speech is the generation of synthesized speech from text.
SMS \xe2\x80\x93 The New Marketing Gateway For WordPress
As a business owner, your ultimate goal is to provide your customers with convenient and accessible channels through which they can engage with you, and undoubtedly, SMS ticks all the checkboxes. And, if you run your business website on WordPress, then let us tell you why adding SMS functionality makes sense and how you can equip your site with this functionality.
Send OTP -Best Practices For Two-Factor Authentication
The ability to perform financial transactions on-the-go is a real blessing in today's world. And with every progressive step in technology, comes a concern of security and dependability. This becomes all the more worrisome in the case of theft of credit debit cards and other account details. Enter OTP, a simple solution to a rather dangerous threat.
Don't Ruin Your Marketing Strategy By Missing Out On Language-Based Personalization
Once upon a time, becoming a national brand took lots of time and efforts. You’d launch someplace and then slowly build a local and then regional reputation, expand and then finally, with luck on your side, a great team and a lot of hard work, you’d enter the national market creating a name for yourself.
Send SMS To Your Customers In Their Local Language
When it comes to customer communication, it goes without saying that you must engage your consumers in their regional language; for instance, Chinese is spoken in China, English is primarily spoken by British and Americans, Spanish is spoken in Spain and South America, French is spoken in France and West Africa.
Users Actually Enjoy These 7 Types of Text Messages
Brands are adhering to this fact, even so, more since Google announced that non-mobile friendly pages will be ranked low.It is the apps that will be impacted the most with the increasing use of mobile devices and the most vital role in sending notifications will be played by
A Typical Day In The Life Of An SMS
It’s 5 PM on a Friday evening – Do you know where your customer is and what they are doing? It’s not a trick question; it’s an important question that could assist you in developing your messaging strategy as the location of a customer along with their mindset can play an important role in how they act or not, on your text.
Identify User Distress Signals - Before They Abandon Your Brand
Although we are living in a time where information is abundant, we are also living in an era of skipping. With a limited attention span, one second less than the notoriously ill-focused goldfish that has an attention span of mere nine seconds; it is becoming more and more difficult to keep the visitor enticed enough to stay loyal towards a brand.
The Emergence of Unified Communication and Communication as a Service
As a parent, you wouldn’t play favourites, but at some point, you do acknowledge the particular skill that is more important than others. In business, that skill is communication. Everything in business is related to communication, even if it seems non-communication-centred.
Marketing Automation At Scale Strategies From The Boardroom
It’s about making your marketing engagement smarter, performance-driven and customer-centric and marketing automation gives this leeway to grow and scale fast.
