Explore the Latest Insights and Updates on MSG91
The Future of Campaign Software- Emerging Trends and Innovations
In the dynamic landscape of digital marketing, staying ahead of the competition requires harnessing the power of innovative campaign software. With the rise of mobile communication, text message campaigns have become increasingly popular for businesses to engage with their target audience effectively.
July 20, 2023
Measuring Effectiveness- Key Metrics to Evaluate Voice API Service Performance
Evaluating the performance of Voice API services is crucial for ensuring their effectiveness. By measuring key metrics, developers and businesses can gain valuable insights into the service's performance, identify areas for improvement, and provide a superior user experience. Let's say you're a developer working on a voice-enabled mobile application that allows users to make hands-free calls and interact with voice-based features. To ensure smooth functionality, you've integrated a **voice call integrations API**. However, as your app gains popularity, users complain about delayed call connections, garbled audio, and errors. Evaluating the performance of **voice API for your business** becomes crucial to address these issues and enhance user satisfaction.
July 15, 2023
How OTP Authentication API Works- A Technical Overview
OTP authentication APIs are a valuable tool that simplifies the user verification process for developers. These APIs seamlessly integrate one-time password (OTP) verification directly into applications or systems. With the help of an OTP authentication API, developers can enhance the security of their applications by implementing an additional layer of user authentication.
July 15, 2023
Customer Service Platform Integrations- Connecting Support Channels for a Unified Experience
In today's competitive business landscape, providing exceptional customer service is paramount. Customers expect prompt, personalized assistance across various communication channels. To meet these expectations, businesses rely on **customer service software** that not only streamlines support processes but also integrates with multiple channels.
July 15, 2023
Enhancing Customer Experience with Two-Factor Authentication via SMS API
In the past few decades, technological advancements have reached new heights, but still, SMS dominates to be one of the most preferred and reliable channels. As per a report published by [Gartner](https://www.gartner.com/en/digital-markets/insights/the-future-of-sales-follow-ups-text-messages), around 90-95% of people read the SMS within three minutes of receiving it. So, it is beyond doubt that SMS is one of the best channels for timeliness of delivery and maintains the highest engagement rates compared to whats app, email, or other means. In this blog, we will explore following
July 14, 2023
Best Practices for Sending Transactional Emails with API Integration
Transactional emails play a crucial role in modern business communications, providing important information and notifications to customers in response to their actions or transactions. To ensure the efficient delivery of transactional emails, integrating a reliable **transactional email API** service is essential.
July 14, 2023
How Campaign Software Boosts Customer Acquisition and Retention
Customer acquisition and retention stands as a critical driver of business growth. Companies can enhance their market share, reach, and revenue streams by bringing in new customers. Customer acquisition does present some difficulties, though. It calls for choosing the appropriate target market, developing engaging campaigns, and delivering the appropriate message at the correct time. According to [Annexcloud.com's](https://www.annexcloud.com/blog/21-surprising-customer-retention-statistics-2021/) blog post titled "21 Surprising Customer Retention Statistics for 2021," repeat customers contribute to around 65% of a company's business. . Increasing customer retention by a mere 5% can lead to profit gains ranging from 25% to 95%. Campaign software plays a crucial role for businesses in customer acquisition and retention. In this blog, we will examine how the boosts customer acquisition and retention.
July 14, 2023
MSG91 - Free WhatsApp Business API
MSG91 will give you a readymade process to set up your WhatsApp Business account with Meta in order to activate your WhatsApp business number.
May 25, 2022
How SMS API integration add benefits to your business communication?
Be it the money transaction, sending new offers or the delivery updates, SMS API is the most used and trusted system in the world, which allows your business to notify your customers about the recent update directly. [Transactional SMS](https://msg91.com/transactional-sms/) is an automated message system that companies use to support their customers throughout their business journey. You must be familiar with the kind of message notification which says ‘this is an automated message’. This is what transactional SMS looks like. With the everyday growing online market, customers depend on these SMS updates. The most commonly used transactional SMS are delivery updates, confirmation pings, and welcome messages which is basically an SMS solution for business. Don’t we all wait for the ‘salary credited’ SMS at the beginning of every month? Well, it is all because of the transactional SMS.
April 6, 2022
Why does your business need Two-factor Authentication?
In the era of digitalization, online communication and transactions have become an integral part of our lives. Though passwords have been the primary form of authentication since the beginning of the internet, data protection has recently come under threat due to data breaches, malware and other cyberattacks. These incidents are raising awareness among people about cybersecurity, and people are growing more conscious about protecting their information online.
April 6, 2022
How to Grow Your Revenue with Transactional SMS?
Several studies over the decades have proven the importance of SMS as the preferred mode of direct communication between businesses and clients. With a 98% open rate, sending SMS is most definitely the most accessible and most effective mode of communication to win over customers.
October 27, 2021
How to Improve Customer Experience using Transactional Emails?
Transactional emails are beneficial as they can keep the audience hooked and can readily respond to any customer requests. While transactional emails can be helpful, always be cautious about the content you forward to the customer.
October 12, 2021
6 Steps to More Effective Transactional Emails
Transactional emails are all too important for your business if you want to build long-lasting customer relationships, trust, and loyalty. According to the [2020 Benchmark Report](https://pages.sparkpost.com/transactional-benchmark-report.html) by SparkPost, almost two-thirds (65.7%) of the 300+ professionals surveyed found transactional emails critical for their business engagement, while 59.9% of the respondents felt that transactional emails are extremely important for customer retention.
September 28, 2021
3 Strategic Suggestions to utilize Transactional SMS at its best
Transactional SMS now forms a critical part of the business-customer relationship. According to the report by Coherent Market Insights, the global transactional SMS market is projected to exhibit a CAGR of 7.2% over the period of 2019 to 2027.
September 4, 2021
Authenticate your customer a smarter way with OTP Verification
The lockdowns also brought a considerable number of customer complaints from interruptive customer experience into the foreground. Businesses, thus, need to ensure a frictionless customer experience that provides maximum customer satisfaction and zero compromises on practicality.
August 20, 2021
Using Transactional SMS - 5 Ways You Can Use It Your Business
Let’s discuss this with a few examples for better clarity. Imagine you have just withdrawn a certain amount from the ATM. Your bank will immediately message you about the amount you have just withdrawn, along with the clear balance outstanding in your bank account. This is done via the transactional SMS service provider. This message is an instance of a transactional sms service provider.
May 10, 2021
How to Use Transactional SMS API for Your Brand in 2021?
In the last few months, the Covid-19 pandemic has severely impacted the business landscape globally. The incessant lockdown has pushed many businesses to close down their operations temporarily or even permanently worldwide.
May 4, 2021
All You Need To Know About Customer Service Platform
The customer service platform is a part of the company’s customer relationship and management infrastructure. Often referred to as the central point of customer relationship management, this is where all the customer contacts are managed (nowadays with the help of
April 23, 2021
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