Explore the Latest Insights and Updates on MSG91
This Is The Reason You Are Losing your Customers
Do you spend time and money on customer acquisition? How about customer retention? Growing a business is best accomplished by growing the number of customers, but customer acquisition is not the end-all of it.
January 10, 2019
From PHP 5.5 to PHP 7 Migration, Mistakes And Learning
Agreed, as a language, PHP comes with its share of shortcomings, but, the environment indemnifies the flaws and you know how.
January 7, 2019
What Happens At MSG91 Has To Be Shared By MSG91
The year 2018 saw 5 billion people around the world have the ability to send and receive messages via SMS We play only a minuscule role in it.
January 5, 2019
This Is How An SMS Added More Value To Me As A Customer
Hi, I’m Jerine, a busy, mostly calm and a well-behaved customer.*Today, I’m going to spill out what kind of communication makes a real difference to me and What Not.
December 17, 2018
Know The Secrets Behind How To Increase Readership
In this mobile-first age where TV ads are skipped and email inboxes automatically filter out promotions, it’s not surprising that marketers are desperate for a tool that can reliably get user’s attention.
December 4, 2018
The Power User's Guide To SMS Marketing
SMS, the only universal mobile messaging tool, although 25 years old, remarkably simple in comparison, extremely effective as a marketing tool, no other channel can come even close to the reach of SMS marketing services.
November 28, 2018
SMS Marketing For Businesses In The Times Of Automation And Digital Noise
The number of times I see a text and wonder why it was sent to me maybe 1 in 50. This peace of mind – and uncluttered inbox.This fact itself makes texting one of the most feasible communication channels for brands.
November 21, 2018
Is Your CRM Missing Out On Something?
No longer is the price or product a reason for customers to do business with you, today it’s all about customer experience.The competition is not limited but has become more about delivering a great experience. But the important question is how?
November 19, 2018
SMS Marketing - An Expert Email Marketer\'s Guide To Acing SMS As-A-Channel
Learn how SMS marketing can enhance the reach of your email marketing campaign.Despite being an old communication and marketing tool, email still rocks and with best practices email marketing has become more refined and effective.
November 13, 2018
5 Communication Lessons Companies Can Learn From Amazon
The space between the consumers and enterprises is rapidly shrinking, and to be one of the successful companies you need to learn a thing or two from the leaders.
October 30, 2018
Transactional SMS - Top Brands Benefit From It And You Could Too
Seems like you’ve read it somewhere before? You might have; it is the most common opening line of a transactional SMS.
October 24, 2018
An 8 Step Guide On How To Run A Successful SMS Marketing Campaign
Do you often wonder whether your SMS marketing strategy is producing results the way you would like it to? With around 22 billion texts sent worldwide every day
October 18, 2018
Identifying The Different Stages Of Employee Communication
Beginning with the recruitment process and concluding with the retirement, here are the most important stages of an employee lifecycle where you need to be crystal clear with your communication.
October 4, 2018
The Why, When & How Of Obtaining User Consent Before Sending SMS
The most common question we get is whether businesses can legally text message their customers? Here’s what we have to say to it – user consent isn’t complicated, but it is necessary.
September 25, 2018
Underpinning Effective Consumer Communication - SMS In Travel
Every step of the user journey from ticket bookings to on-site service, text messaging in the travel sector underpins effective consumer communication. And, there’s an effective reason behind it; most travellers turn off their mobile data to avoid roaming charges.
September 17, 2018
Communication Best Practices - The Part II Of The Three-Series Mobile Messaging.
Countless efforts fail only because of poor communication, be it internal or external. An organization might have the best plans, best models, best business cases, the best employees and even the best customers, but if the communication is poor, all the efforts put would not yield the expected results.
September 12, 2018
Do Not Call -How Does DNC Registry Work In India?
India has a population of 1.3 billion people, out of which 448.2 million people have access to phones and the internet. Millions of calls are placed in a day among these users, both of national and international numbers. The progress of mobile technology has brought all products, services and even education to the doorstep of consumers, thanks to smartphones and the internet. The dependence of people on services such as phone calls, SMS, WhatsApp and other messaging platforms to communicate is growing, even more so during a global pandemic that has forced people to stay home. This spells a great opportunity for brands and organizations to establish a connection with their customer base through promotional and transactional SMS, messaging API as well as email API.
September 6, 2018
Market Segmentation - Holiday Marketing Campaign
The holiday season is just around the corner. And, while the world is busy making a list of gifts to buy for their friends and family, marketers like you and I all around the world are busy ensuring our holiday campaigns hit the bull’s eye. But for that to happen we need to prepare before launching our most awaited marketing campaign.
August 30, 2018
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