Global SMS messaging to the next level
Send critical information, notifications & updates with robust SMS APIs and reach your users globally
with our transactional SMS service. Bring on the conversational experiences to life and nurture
the relations that matter to your business.
DO more with SMS
SMS in Regional Language
Connect with your customers in their native language so that they don’t miss out on important updates, and act faster with this best transactional SMS provider.
Full featured transactional SMS API for the developers
Choose the Language code you master
Flow is the new way to send SMS
One API unifies communication channels with a single API, allowing you to quickly and easily communicate across
SMS, call, email and WhatsApp while spending minimal development resources
Key features that make MSG91 a trusted Transactional SMS provider
Use MSG91 API and its programmable features to enable a premium and rich interactive conversational experience for business workflow.
MSG91’s transactional SMS service lets you send transactional SMS to DND (Do Not Disturb) numbers in your contact list. This feature is not available with promotional messages. The feature is most useful in the case of OTPs and important notifications that are not marketing-driven.
Businesses can check and verify the delivery status for every transactional SMS sent. MSG91 provides complete SMS delivery reports, which makes it easier for senders to understand how many users have received it and opened the message.
Send SMS 24×7
Since the nature of transactional SMS are meant to support a user along the customer journey, and is triggered by an action of the user on a website/app, they can be automated and sent at any time of the day as per the user action. This allows users to carry secure online transactions at any time of the day with ample information.
Free API Integration
MSG91 offers seamless API integration with your existing software. This means that you can enable messaging channels by simply integrating API in your software, and you only pay for what you use.
Trusted high-grade platform
backed by constant support
MSG91 is easy to integrate and highly reliable which helps in seamless functioning of your communication flow
to your customers, thereby creating uninterrupted customer experience.
Pay Only for what You use
Choose number of SMS
INR / SMS
*18% GST EXTRA (India Only)Try FREE
INR / SMS
*18% GST EXTRA (India Only)Try FREE
Transactional SMS route can be used to send critical information, notifications, OTPs to your users. However, we highly recommend sending OTP via our dedicated platform SendOTP. Here's why?
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What is a transactional SMS service?
Transactional SMS service is used by companies to send essential updates to customers and clients, for example, OTPs, delivery and refund status, order invoice, etc. It is essentially a transactional route set up by the transactional SMS service provider to deliver important updates to recipients.
A transactional message differs from a promotional message. Promotional messages can’t bypass a DND setting on a receiver’s mobile. However, when a transactional route is enabled by a company that wishes to send non-promotional messages, the transactional SMS service provider can send it to both DND and non-DND customers during any time of day, and it does not require prior approval from the receiver.
What is a transactional message?
When an organisation needs to send transactional texts, these texts are treated as unrestricted and important information to their list of contacts. It could be a room booking confirmation sent by a travel agency or a flight ticket booking confirmation by an airline company.
It is a non-marketing automated SMS used by organisations and companies to send notifications and information to their customers. Any message that is treated as a piece of essential information and is not for marketing purposes is regarded as a transactional message.
For example, e-commerce sites use transactional messages to confirm your orders, transactions, delivery, refund and provide your order tracking links. Even travel booking companies use transactional SMS to send and receive a confirmation on trips and bookings. Even educational institutions can send transactional messages in the form of admission statuses and examination date updates. With MSG91, you can send transactional messages to your customers around the globe.
What is a transactional SMS gateway?
The sole purpose of a transactional SMS gateway is to authenticate the sending and receiving of a message. The gateway can figure out the receiver’s network provider and transmits a message directly to the said provider. It will also receive a confirmation from the provider whether the message has been delivered to the recipient.
How can I send transactional SMS?
To use this service, you can register with a transactional SMS service provider and set up an account with them after assessing your package needs. After your account is set up, you need to upload the contact list or cloud-based data of your customer details and create the transactional SMS templates. MSG91 provides the best transactional SMS service in India with a very streamlined and simple interface that makes sending transactional messages easy.
What is the difference between promotional and transactional SMS?
These are the key differences:
- Promotional SMS are sent for marketing purposes, while transactional messages are action or update oriented
- Promotional SMS cannot be sent to DND numbers but transactional SMS can be sent to both DND and non-DND numbers.
- Transactional SMS has no time restrictions, that is, it can be sent 24x7. In India, Promotional SMS can only be sent between 9 am and 9 pm.
- Examples of Transactional SMS include OTPs, delivery alerts, password reset, etc. Examples of Promotional SMS include discounts and offers sent by companies to potential customers.