Why you need the Right Tools to Make Data-Driven Decisions while sending SMS Campaigns

2 weeks ago
Priya Choudhary

This is a guest post by Fernando Angulo, Head of International Partnership, SEMrush. More than 730 million people in India sent SMS messages in 2018. Now more than ever, it’s crucial that you create an SMS strategy that’s capable of reaching that large audience. What makes SMS different from other…

World Cup Fever in India – How Mega-Brands Are Using SMS

Cricket, Bollywood and Music are the things that drive Indians crazy, no matter where they are. According to the Zenith…

3 weeks ago

5 Communication Touchpoints To Help You Build Killer Customer Relationships

Today’s customer demands simplicity, flexibility, convenience and services anywhere anytime. In order to establish customer loyalty, it is important to…

2 months ago

Chatbots and Business Communication: How to be more Human?

Remember those times when for even a minor issue we had to wait on hold, listen carefully and then respond…

2 months ago

A Recipe for Effective Classroom Communication

When the communication is effective, everyone including students, parents, teachers and the administrators benefit.   In today’s times, millennials are…

3 months ago

Developing an Android Messaging App?

Here is the list of 10 must-have features for you! Instant messaging is oh so popular but did you know…

3 months ago

Transactional SMS Are Technically Different From OTP SMS. Here’s How?

Did you know the first ever SMS was sent over the Vodafone GSM network in the United Kingdom on 3…

3 months ago

AI: Biggest Disruption in the B2B SaaS World

What was until recently an emerging trend is now so extensively established that even thinking of working without it seems…

3 months ago

5 Reasons your Email Reminders Fail

You get a hypersegmented database, work a great design and a great copy, oh yes, a great subject line too.…

4 months ago

Get Customers Excited About A Product They Cannot See

SaaS Marketing Simplified SaaS marketing is different and so should be your marketing strategy. Selling something that is intangible is…

4 months ago

A Journey from SMS to Communication Megacorp

On a personal note:  I clearly remember the spring of 2008, when I returned from Dubai completing my MBA. It…

4 months ago

What Happened at MWC’19

End of February always brings an ooze of summer as the biggest event in Mobile world sets in. Lakhs of…

4 months ago

Are You Violating TRAI’s SMS Regulations?

Understanding TRAI regulations for sending business SMS in India. A lot of questions are floating around SMS regulations in India…

4 months ago

What Is RCS And Why Should It Matter To You?

SMS in 2019 to go multimedia under the new avatar – RCS!   The next-gen text messaging protocol, RCS, is…

5 months ago