CATEGORY: Rationale behind SMS marketing

Part I- No One Ignores This Engagement Medium: Mobile Messaging

Engaging audiences through mobiles, smartphones, tablets, smartwatches and other wearables, most companies now recognize the importance of mobile messaging to deliver a positive brand experience.   Besides allowing businesses to connect with their customers, mobile messaging supports business goals including audience expansion, revenue, communicate business information, build valuable customer relationship and more.       […]

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