The Power User’s Guide To SMS Marketing

Power user's guide to SMS marketing services

SMS, the only universal mobile messaging tool, although 25 years old, remarkably simple in comparison, extremely effective as a marketing tool, no other channel can come even close to the reach of SMS marketing services. 

With such high potential, getting the most of your SMS marketing service becomes paramount. But how can you get the most out of your SMS?

By doing what the power users are doing – tapping the potential of an SMS at every possible level.

The Power User’s Guide To SMS Marketing Services

  1. Target Individual Segments

 

Most marketers recognize the importance targeting and customer segmentation hold in a direct marketing campaign. But what even the best of them don’t realize is that with SMS, you can segment your audience into a far smaller category offering them more curated content.
Unlike other direct marketing channels, with SMS campaigns, there’s no additional cost to create multiple versions of the same offer.

  1. Personalize Your Text – Recipient

 

Researches show personalized marketing to have a higher response. By simply addressing your customer by their first name you’re demonstrating that you know them and are speaking to them as individuals.
It can be very easily done by using the custom and dynamic fields as it allows marketers to customize the text based on each customer’s activities, interests and personal information.

 

  1. Personalize Your Text – Brand

Yes, we have been over this point, but this one here is the other side of personalization – more to do with brand recognition.
The personalized SMS you send helps customers identify your brand easily when you send it with a unique Sender ID that helps differentiate your brand text from the others.

  1. Personalize Your Text – Language

Yeah, it’s all about personalization and once you start doing that you’ll know why we are talking about it so much.
After segmenting the audience, creating the right sender ID for your brand, next in SMS marketing guidelines of personalization comes language-based.

2,430 web consumers in 8 countries were surveyed to learn about how language affected customer purchasing behaviours. The result says it all:

  • 72.1% – spend time on websites in their own language.
  • 72.4% – more likely to buy a product with information in their own language.
  • 56.2% – the ability to obtain information in their own language is more important than price.

Send SMS in regional language

Did you know Quora is available in 9 different languages including Hindi, Wikipedia in 22 and Facebook in 11 regional languages in India?
This is personalization and this is what you need to do. Regional SMS allows you to send text in 18 local languages expanding your audience while hitting them right where it matters. For starters, take your cue from SMS campaign examples.

  1. Use Custom URL Shortener For Weblinks


With just 160 characters, every one of them counts. Maximize the number of characters by shortening the website address using the custom URL Shortener. Not only a custom short URL is an easy way of maximizing your characters, but it also allows you to track the metrics.

  1. The Right Text At The Right Time

A single missed SMS can be damaging and so can be a text sent at the wrong hour of the day. So how can you ensure that your SMS is sent and that too, at the right time? Schedule SMS and send it later.
You can schedule your SMS to be sent later automatically at a future time and date. All you need to do is: Designate recipients – Type your message – Select the date and time – Schedule
You can also designate a repeat frequency and even ensure you are asked timely before the text is supposed to go out.

  1. Ensure The Delivery Of Your Text – Each time, every time!

There are times when the timely delivery of your text becomes imperative – take the case of a one time password or OTP (one time password should be sent only via a dedicated OTP platform, we’ll take more about it).

Your OTP will never fail - SendOTP

 

Agreed, there are multiple route partners and if an SMS gets stuck in one queue it can be passed from the second or the third or the fourth… but it is a matter of few seconds that are ticking away and more importantly your customer’s faith in your services and the fear of losing out on an important transaction.

Your SMS needs to be delivered – on time. And, for that the best SMS marketing services include a backup, here it is voice. The voice backup ensures your SMS is delivered, no matter what.

 

  1. One Time Password


An OTP or one time password or a means for 2FA, are critical and time-sensitive messages that experienced marketers who follow and sometimes even make the SMS marketing guidelines know should be sent only via a dedicated OTP platform and not from the transactional SMS route.

  1. Integrate API In Your Workframe


Thanks to APIs, best SMS marketing services can be integrated into your current workframe via plug-in and add-on offering a ready-made fit for various tools and language including CRM, ERP, CMS or other software. This proves to be a handy resource to create an exchange between the customer and the product/service.

  1. Automation Is The Need Of the Hour

Progressive marketers realize the importance of marketing automation, no matter the size of the organization.  And, they also realize that automation is incomplete without SMS.

 

Automation is incomplete without SMS

 

Integrating SMS automation in a workflow not only saves resources or makes the communication flow independent, it also allows you to create targeted campaigns and automatically gear relevant content and messages based on previous customer communications.

The ROI for SMS marketing services is one of the highest and you should know we are not saying it based on the numbers floating around the web. A progressive marketer likes to explore different angles and go beyond the tried and tested SMS marketing guidelines. To start your SMS marketing services look around for some great SMS campaign examples and try and include the positives in your SMS marketing guidelines.

If you’d like to progress from theory to practical, you now know how power users are using the best SMS marketing services and to guide you more, we’re always happy to help.

 

Happy Messaging 🙂

Views: 37

SMS Marketing – An Expert Email Marketer’s Guide To Acing SMS As-A-Channel

Learn how SMS marketing can enhance the reach of your email marketing campaign.

 

Despite being an old communication and marketing tool, email still rocks and with best practices email marketing has become more refined and effective. If you’re planning to run an email campaign adding SMS to it would add value to your marketing strategy and if you’re not sure how SMS marketing can enhance the power of your email marketing…read on.

 

Understand the similarities, dissimilarities and how incorporating both email and SMS in your marketing strategy can be a game changer.

 

Why SMS is relevant for marketers?

 

Brands need to enhance their presence by achieving greater engagement and SMS or text marketing is an effective way to do so.

Why?

Because today integrating mobile strategy in customer journey is a must and SMS plays an essential role in it.

 

Two-third of the world’ population or 5 billion+ people have access to mobile phones and rising every minute and every phone is compatible with SMS functionality.

 

We use our mobile phone for everything – staying connected, waking up, checking on the weather, news updates, browse, shop, get directions, stay entertained, read, share…and so much more. It can be safely said that we feel incomplete without our devices being around us.

And, SMS is one mode of communication that allows us to reach our targeted audience wherever, whenever.

 

SMS Marketing Best Practices

 

Email and SMS can be considered as siblings as no matter how distinct their characteristics are, they ultimately share the same DNA. Let’s take a closer look at the similarities between the two –

 

  • Consent-based

Similar to email, SMS too requires you to get the consent of a user before you start sending them anything.

 

  • Segmentation

Personalization is the key to meaningful communication and it requires segmenting your audience. And it works for SMS as well. SMS list can be segmented by engagement rates, demographics, acquisition channel allowing for customizing the texts.

 

  • Blacklisting

Similar to email blacklist that includes unsubscribing, invalid address, people who mark your email as spam, basically people who no longer want to receive your notification, SMS blacklist contains people who request to be removed from receiving updates from you.

 

  • Promotional & Transactional

Emails are used in transactional (order update) and promotional (newsletters) capacity and so are SMS.

  1. Transactional SMS – school updates for parents, bank notifications, OTP, appointments
  2. Promotional SMS – Discount offers, coupons, data offers

 

Now let’s talk about the distinct characteristics that give them their unique personality –

Email is the older sibling – dependable, well-liked and accepted.

SMS is the younger one – trendy, quick to action and eager to prove.

 

So marketer’s take note of how these two differ and it will make a key difference when you execute your marketing strategy.

 

  • Size

Unlike email, SMS is restricted to 160 characters so the conversation has to be clear and crisp.

 

  • Speed

SMS has an open rate of 98% and 90% within 3 minutes of receiving it. Besides, it is a great channel for time-sensitive information. Also, SMS OTP is a great channel for authenticating.

 

  • Audience

Millennials are more likely to embrace texts as they are on their phones all the time. While the older generations are likely to prefer traditional marketing medium including email marketing.

 

Although, both SMS and email are effective communication mediums, the dissimilarities are the defining medium of where to use which.

 

The winning combination of Email & SMS

Text marketing is quick, effective and now widely acceptable and to combat the email marketing fatigue you can use both email and SMS to amplify your marketing efforts to reach a wider audience.

 

Here are a few examples of how you can use them both and launch a winning campaign –

 

Email – Send non-urgent notifications including newsletter, updates, initiatives.

SMS– Send time-bound notifications such as meeting reminders, system disruption alert.

 

  • Event

Email – Send email weeks prior to create interest, reminder to sign up and invites

SMS – Send an SMS a day before for event reminder, parking information, weather updates.

 

  • Contest

Email – Send out emails with information and terms and condition.

SMS – Send out alerts 2-3 days before the contest and announce the winners via SMS.

 

  • Promotional

Email – Send out emails announcing an upcoming sale and generating interest.

SMS – Send out additional discount coupons to add up to the offer.

 

  • App launch

Email – Create a buzz by sending emails about the app.

SMS – Send out the download link on the day of app launch.

 

  • Customer service

Email – Send out an email about your customer enquiry/update/ conversation.

SMS – Send the enquiry/update/conversation reference ID.

 

These two channels work well not only because they are similar on many fronts but mostly because of their dissimilarities as they cover diverse areas. And for them to work well it is important to know both, the weaknesses and strengths of each channel.

Use your knowledge of both email and SMS best practices to develop and rock your combined marketing strategy and if you could share, we’d be glad to know how they work.

 

Views: 10

An 8 Step Guide On How To Run A Successful SMS Marketing Campaign

Do you often wonder whether your SMS marketing strategy is producing results the way you would like it to?

 

With around 22 billion texts sent worldwide every day, don’t you feel there’s a lot of competition to gain the attention of your targeted audience?

The number of SMS sent each day just keeps growing making it all the more essential to do the SMS marketing the right way. By the end of this guide you’ll definitely get a few tricks up your sleeve to run a successful SMS marketing campaign that can garner more attention, engagement, leads converting into more sales.

Let’s take it from the top, shall we,

 

What Is An SMS Marketing Campaign?

An SMS marketing campaign is an SMS sent from a business to one or more customers or prospects. A successful SMS marketing campaign will get the recipients to engage with your business, take action, and help you to get more leads and sales.

 

People are on their phones at all hours of the day and night. (Experian Marketing Services)

  • Adults in the age bracket of 18-24 send and receive over 128 texts every day.
  • Adults 25-34 send and receive over 75 texts a day.
  • Adults 35-44 send and receive about 52 texts a day.
  • Adults 45-54 send and receive 33 texts a day.
  • Adults 55+ send and receive 16 texts a day.

 

There’s a whole lot of texting happening making SMS marketing the perfect tool for building customer relationships to help you generate leads and sales.

 

Steps To Follow For A Successful SMS Marketing Campaign

To run a successful SMS marketing campaign you need to do some groundwork so you’re prepped for success the minute you go for it.

 

  1. Know Thy Goals

 

A good marketing strategy begins with setting goals, and SMS marketing is no different. Before you begin, think about what you wish to achieve with the current marketing campaign. Your goals can include

  • Welcoming new users
  • Nurturing existing customer relationships
  • Boosting engagement
  • Re-engaging old users
  • Segmenting users
  • Conversion goals
  1. Know Thy SMS

It’s good to know your craft well, in this case, the SMS. There are two key SMS types, but here we are talking about the third one too.

 

  • Promotional SMS – Talks about sales, marketing, offers, basically are self-promotional.
  • Transactional SMS – Informs about order updates, information, alerts, basically are informational.
  • OTP SMS – Used for authentication or verifying user, basically provides an extra layer of security.

 

  1. Know Thy Audience

If you’ve been into SMS marketing for some time now, you’d probably know who your audiences are, but if you are just starting out you’ll have to start with trial and error. But don’t worry, you’ll start collecting user info the minute you start and the next time you’ll have real data to work with.

 

  1. Know Thy Technology

Best SMS marketing services have tools that help you create successful SMS marketing campaigns. The tools include

  • Easy campaign creations and automation flows
  • Allows integration with software already in use
  • Ways to segment audience
  • In-depth analytics
  1. Know Thy Opt-Ins

To run a successful SMS campaign, you need people to opt-in on your SMS list and for that, you need to give them options to opt-in through contact forms, pop-up boxes, welcome gates, social media platforms, ads and other possible options.

 

  1. Know Thy Follow-ups

Once you know your goals, SMS types, technology and audience that you’ve attracted through opt-ins, it’s time to plan your SMS marketing campaign. A good approach is to note:

  • Type of SMS
  • Content
  • Call to action
  • SMS frequency

 

  1. Know Thy Copy

It’s time to write your SMS copy.

For best results,

  • Keep it to the point (as if you have an option, remember 160 characters only)
  • Address users by their name (personalized SMS are more successful)
  • Add contextual content (something that is of value to your audience)
  • Add short URL (allowing users to open a web page/video/ poll directly)

 

Of course, you don’t have to add everything in one SMS. An ideal SMS will be short with a clear call to action and an expiry (if there is) creating a sense of urgency.

 

  1. Know Thy Results

Sending your SMS is just the first step in achieving success, nailing it requires good data for future campaigns. It means testing your SMS – sender ID, marketing copy, call to action, different audience, send time, open rates, click rates, opt-in, opt-out and wherever else it is possible to help you figure out what is working best for your SMS marketing.

 

Now you know how to run a successful email marketing campaign, but before you actually begin, ensure your users opt-in to your campaign. Know more about user consent and why it is important before sending an SMS.

Views: 7

A Typical Day In The Life Of An SMS

Bulk SMS is the most customer engaging medium

 

It’s 5 PM on a Friday evening – Do you know where your customer is and what they are doing?

 

It’s not a trick question; it’s an important question that could assist you in developing your messaging strategy as the location of a customer along with their mindset can play an important role in how they act or not, on your text.

 

 

 

Good Morning

It’s early in the morning and the SMS you sent last night would now be read either on a smartphone or on a tablet. A quick go through the emails and other docs and acting them on a priority basis. A sneak peek at the social media accounts, the news and other online stuff all going on while getting ready to start the workday.

 

Early Office Hours

Whether working at home or office or any café, a large screen replaces the smartphone or tablet and with the increased screen size, our attention and bandwidth also increase as we get into work mode.

While at work, everyone has their set of apps, services, tools that take them through the workday efficiently.

Before Lunch Break

Once all this is done, say around two to three hours after someone begins work there’s a good chance the text you send now would get the required attention and action. As the day progresses, along with checking emails, Slack, Twitter and likes between work and meetings, your SMS also stand a big chance to be seen and again acted upon.

The After Works

No matter how important the work is, nobody ignores a buzzing phone that displays a text that offers something unique. But with not enough time and attention on hand, the SMS is put aside to be checked later. Timing does play a crucial role. A reminder would do better this time of the day rather than the original message.

 

Buh-Bye Work

Catching up with friends on Instagram or Facebook on their smartphone and a buzz again, the perfect timing as the mood is relaxed with a productive day at work and now just chilling with their feet up. Good time for some personal text like indulging shopping or ordering food or upgrading a fitness app but not the right time for work with trying out a new work tool or service updates and all.

 

Time To Step Out For Some Fun

Nobody likes interruption when out socializing until unless it’s an OTP for protecting their account or something like that. Nothing less would get the required attention, so yes not a good time to send your SMS. But yes, the optimal time to send out your message on say 5 PM Friday evening if you are selling tickets to a concert or launching an app that lets users find a good weekend party place or a travel website offering weekend packages.

 

Optimizing The Success Rate Of Your SMS

There are a few hours in a day when our concentration is only at the work on hand and then there are hours where we are tuned-out of work, but still not in a mood to respond to anything, and then there are hours where we enjoy checking our devices and instantly act on the messages.

 

The state of the mind of the recipient, the location, the time of the day, the device; all play an important part in how an SMS will be acted upon. Agreed, you cannot hand-deliver each SMS at the best possible timing and place, but you can consider the scenarios and send your text accordingly to increase the reach and impact of your SMS.

 

Good luck with it!

Views: 1

Part I- No One Ignores This Engagement Medium: Mobile Messaging

Bulk SMS is the most customer engaging medium

Engaging audiences through mobiles, smartphones, tablets, smartwatches and other wearables, most companies now recognize the importance of mobile messaging to deliver a positive brand experience.

 

Besides allowing businesses to connect with their customers, mobile messaging supports business goals including audience expansion, revenue, communicate business information, build valuable customer relationship and more.

 

 

 

We comprehend that you fully understand the importance of going mobile, but do you know what channels to use, how to boost engagement or even where to use which channel?  

 

Mobile messaging as we all know has become one powerful engagement medium, but the engagement is only fruitful when it brings result and to bring successful results here’s the first one of our three-series part to guide you towards successful mobile marketing.

 

For a further understanding of how to leverage this powerful medium, mobile messaging can be divided into 3 major categories.

 

  1.    CHANNELS WITHIN MOBILE APP
  • Push Notifications
  • In-App Message
  • In-App Message Center

 

By including these three distinct message capabilities in your messaging strategy you can create a compelling experience for your app users.

 

Push Notifications

Delivered to a mobile phone’s lock screen, Push Notifications are quickly becoming an acceptable opt-in communication channel. Ideal for time-sensitive information targeted Push Notifications that include segment attributes are able to achieve greater mobile app engagement.

For even greater mobile app engagement Push Notifications are being further used as

  • Rich Notifications – Include pictures, videos, GIFs and audios
  • Interactive Notifications – Enable users to interact and engage at a deeper level

 

In-App Messaging

With no opt-in process, these messages allow you to reach a majority of your audience. Perfect for delivering messages regarding feature updates, app-related tasks or service reminders and more.

 

In-App Message Center

The best way to reach all your app users, it drives people back to your app. It allows you to send offers related to promotions and other content to your audience without stopping users in their track.

 

  1.    NATIVE MOBILE CHANNELS
  • SMS
  • Wearable Device Notification
  • Mobile Wallets

 

By including these three distinct message capabilities in your messaging strategy you can create a compelling experience for your customers.

 

SMS

Short Message Service, popularly known as text messaging is the most used and accepted medium of mobile communication. With a 98% open-rate and 90 seconds as the average response time, SMS has become the first choice of businesses for mobile engagement.

Employed across all industries, typical use cases for SMS mobile engagement include transactions, billing, shipping, OTP, special offers, promotions, confirming appointments and overall relationship-building.

 

Wearable Device Notification

Relevant and immediately actionable messages work well with wearable marketing as they are delivered and read instantly. Wearable devices such as smartwatches are integrated into a user’s device ecosystem and the notification delivered to it serves as an individual as well as integrated experience.

 

Mobile Wallets

Mobile or digital wallets as they are called makes for effective mobile wallet marketing as these wallets can be easily created, managed and updated. The native app of a mobile wallet is always downloaded on the mobile phone of the user making it easy to communicate and further increase mobile engagement.

 

  1.    WEB ENGAGEMENT CHANNELS
  • In-Browser Messages
  • Social Media Platforms
  • Mobile Email

 

By including these three distinct message capabilities in your messaging strategy you can create a compelling experience for your audience at large.

 

In-Browser Messages

Mobile web search is typically the first way a potential customer finds about your website and it is through web notifications via web browsers that you can send a message to users who then opt-in to your website.

 

Social Media Platforms

Over 80% of the mobile time of an average user is spent on apps, a big part of it on social apps. An effective and low-cost way to connect with customers, social media platforms such as Facebook, Instagram, Twitter, Snapchat, Pinterest and more make for a great customer-relation opportunity.

 

Mobile Email

Best used to communicate long-form information, the average person spends 6.3 hours a day checking emails and mobile devices account for 64.5% of all email opens. Struggling for user’s attention, the user engagement opportunities with email is getting limited by the day.

 

These three categories of mobile messaging can be best used to increase brand engagement with audiences, but the engagement might only gain traction when the right channel is used at the right time.

 

Want to know which channel would work best for your industry? The second part of the three-series mobile messaging would bare it all.

Will keep you posted…

Till then, happy messaging 🙂

 

Views: 0

13 SMS Marketing Tactics

13 tactics to use SMS communication effectively

Here’s the cheat sheet to SMS marketing communication: the 13 SMS tactics which could be used for an effective SMS marketing to improve the customer reach and getting more business done with higher conversions and active participation of customer.

 

13 Tactics for SMS Marketing

 

 

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13 Easy Tactics To A Successful Mobile Marketing Campaign

Power user's guide to SMS marketing services

Text marketing is the only mobile channel that offers the widest reach with the well-known actuality of 98% SMS open-rate, with 83% opened within 3 minutes. When used dexterously, SMS campaigns can boost conversion rates and foster loyalty to build a great customer relationship.

 

 

A low-cost high-return marketing system, short message service is one of the best methods to reach your audience and beyond and hopefully with these 13 easy yet insightful SMS tactics you can effectively leverage this powerful channel.

 

Amp up your marketing game!

 

Views: 1

Traveling words in traveling industry!

Traveling words in traveling industry!

With the month of May being the month of celebrations, a lot of events are round the corner. Travel packages, offers and discounts seem to be flowing in the air. Express your feelings and tell people that you care. Travel and hospitality sector is in full boom to encash this opportunity to take full benefit of the same. Amidst all this, let us have a clear vision of how this industry can use SMS to gain more and better profit returns.

Need of the industry

Showing graciousness to the guests! SMS goes beyond graciousness in improving the overall feel good factor of the guests! The more comfort you give to your guests, the more hospitality you are providing and that is the need of the industry. There is so much information, so many emergencies, lot many alerts, important messages to be delivered. And all these need to hit with perfect timings. Just have a look how you can give better hospitality to your guests either traveling or staying.

Why SMS in this industry?

a. Ubiquity

A short message can fit into any mobile phone from the smallest to the most feature rich smartphone.

You just need to text to your guests without any other bothering like to mail a few and call a few. This makes it a one solution for all problems.

b. Urgency of delivery

This industry is usually in the urgency to deliver information. A SMS is the only medium which is delivered in shortest span of time. It is believed that approximately 97% of people open a text message received within 90 seconds of receiving whereas an email takes 2.5 days to respond. Also, people have mobile phones in their arm’s reach for around 14 hours per day according to a survey.
This serves  two major factors, one is a very wide and varied reach, and second is the speedy response time. Both are crucial as one can miss the travel if missed.

Where to use?

i. Reservations and bookings confirmation

You can send a message at the time of reservation to confirm the reservation status. For example, Indian Railways is using it beautifully to inform their customers immediately on reservation.

ii. Alert Passengers, logistics firms and crew members

You can send alerts about any schedule changes especially to logistics firms as their business governs entirely by travel schedules. This will help them lot in managing further line of controls, which will lead in an increased trust over you!

You can notify the passengers for any delays in flight/train/bus timings or about any changes in routes or gate number changes. A reminder message can be sent to passengers delayed in reporting to reach early. All this is considered as a value added service for the customers.

You can inform your crew members by sending messages about any changes in duty timing or any changes in job roles. The shift timings too can be texted to the crew members.

iii. Travel agents

It works the best for Travel agents in provoking customers to plan trips! You can use it to inform your customers about any upcoming tour packages, vacation packages, honeymoon packages and official packages or about special discounts or offers. You can send in the complete itinerary details to all the members of a group if its a group package like of an organization for an official tour or some educational institute for educational tours.

iv. Hotels

In hotel industry, text messaging can be a key factor in customer relationship management and loyalty programs. Notifying customers about any live events, programs and dining facilities that are changed can be a great step in going beyond the classical way of hospitality. You can send a thank you message after checkout, and inform about any left over things as in lost and found.

Other than the above specific functions, one can use Bulk SMS to conduct Text messaging contests and campaigns which are the latest “in thing” today.

To gain instant virality, creating buzz in the market is just a SMS close now!

Views: 1

Why Email marketing can be tedious for you?

Why Email marketing can be tedious for you?

A lot of supplementary marketing methods have come to the forever since product promotion has been getting importance. Brand owners have therefore switched to other modes of marketing just to see which one will work the best for them.

One of the best examples of the hit and trial case is giving an attempt to Email marketing. But there are also many a reasons going against choosing Email marketing as a mode of promotion.

The best reasons out there are stated below:

1. Slow reach

Remember the childhood story of Tortoise and Rabbit, stating how slow and steady wins the race? Well, the story doesn’t work when it comes to online branding.

One of the very obvious reasons why Email marketing can be a tedious job for you is that it is extremely slow in reach and delays the customer response too.

2. Less impactful

Another reason why Email marketing can make your entire product promotion touch the depth of grounds is that it is very less impactful and doesn’t create a great impact on people like one thinks it will.

That is solely because the reach of Email is slow in the first place. And when the reach would be slow, the impact wouldn’t be great as it is.  

3. Doesn’t support two way communication

There wouldn’t be any scope for two way communication when Email marketing would be chosen as a means of promotion. This is because people rarely pay attention to promotional mails, due to which they do not consider replying to promotional mails important.

And what would be the use of a marketing method which doesn’t take customers reply into account.

4. No flexibility in marketing operations

One of the most important reasons why Email marketing will not be as impactful as other modes of marketing is that there is no flexibility in marketing operations since the entire process of communication adopted during Email marketing is one-way. Hence, there wouldn’t be any scope of making modifications in it, due to which the entire process of marketing would be rendered useless.

5. Low conversion rate

If there would be delay in the reach of promotional method used, chances of the targeted audience getting converted into end users would be very less.

And low conversion rate necessarily means that the returns on the investment in the promotions so done are very low.

It can therefore be inferred that Email marketing is not just a tedious job, but it is even makes the marketing process slow, thereby reducing your return on investment.

For a better way of promotion, take time to think about other modes of marketing, which are not only less time consuming, but also create a noticeable impact on the business.

Views: 1

SMS – tackling the What, Where and How!


SMS – tackling the What, Where and How!

Businesses run, but without a purpose. Because they do not know WHAT they are doing.

People work aimlessly in an organization, but without an aim and end. Because they do not know WHERE they are heading.

Tasks are done, but just because they are needed to be done. Because there is no idea about HOW they should be done.

And in the long run, it is only these three words which create an issue for the business. That is solely because enterprises are growing big only in numbers without caring about the direction of their work.

However, you can still keep some major matter of concerns tight just by tackling the What, Where and How of your business.

How SMS can help you confront the three issues:

1. What

If you have no idea about the ‘what’ aspect of things, you will always be clueless about the direction. Messaging helps to give a quick solution to the ‘what’ facet, thereby solving the issues at hand.

For example: Being the owner of a jewellery shop, you can send SMS’s to your customers and guide them about what could be suiting them this season. That way, the interested ones can give a try to what you have to offer.

2. Where

Being a businessman your role is not limited to selling your products alone. Your focus should also be on giving instructions to the customers so that they do not feel helpless while taking benefit of your product/service.

For example: You own a restaurant, and you just relocated to a new place. Now you can inform your existing as well as new customers about your relocation through a small SMS. Your customers will therefore be informed about the new place and they will not miss a chance to take benefit of what you have to offer.

3. How

Making your customers sit clueless is a bad option. So what you can do instead is take care of the ‘how’ option and do what you can to help your customers by guiding them about how exactly things should be done.

For example: if your customer(s) is facing trouble while using your product/service, clear instructions can be provided to them through BulkSMS and they can feel at ease while using the product. That will not only save you from the trouble of sending in your customer care executive to explain the details to your customers, but will also result in saving your time.

Such small instructions can therefore be sent with the help of SMS alone.

The burden of such small things should therefore be left to messaging only, which lets you tackle all the big/small things without giving your daily business chores a trouble.

Giving direction to your business will never be a matter of concern since it can be managed very easily by the transactional SMS Service alone.

Views: 2