Do you often wonder whether your SMS marketing strategy is producing results the way you would like it to?
With around 22 billion texts sent worldwide every day, don’t you feel there’s a lot of competition to gain the attention of your targeted audience?
The number of SMS sent each day just keeps growing making it all the more essential to do the SMS marketing the right way. By the end of this guide you’ll definitely get a few tricks up your sleeve to run a successful SMS marketing campaign that can garner more attention, engagement, leads converting into more sales.
Let’s take it from the top, shall we,
An SMS marketing campaign is an SMS sent from a business to one or more customers or prospects. A successful SMS marketing campaign will get the recipients to engage with your business, take action, and help you to get more leads and sales.
People are on their phones at all hours of the day and night. (Experian Marketing Services)
There’s a whole lot of texting happening making SMS marketing the perfect tool for building customer relationships to help you generate leads and sales.
To run a successful SMS marketing campaign you need to do some groundwork so you’re prepped for success the minute you go for it.
A good marketing strategy begins with setting goals, and SMS marketing is no different. Before you begin, think about what you wish to achieve with the current marketing campaign. Your goals can include
It’s good to know your craft well, in this case, the SMS. There are two key SMS types, but here we are talking about the third one too.
If you’ve been into SMS marketing for some time now, you’d probably know who your audiences are, but if you are just starting out you’ll have to start with trial and error. But don’t worry, you’ll start collecting user info the minute you start and the next time you’ll have real data to work with.
Best SMS marketing services have tools that help you create successful SMS marketing campaigns. The tools include
To run a successful SMS campaign, you need people to opt-in on your SMS list and for that, you need to give them options to opt-in through contact forms, pop-up boxes, welcome gates, social media platforms, ads and other possible options.
Once you know your goals, SMS types, technology and audience that you’ve attracted through opt-ins, it’s time to plan your SMS marketing campaign. A good approach is to note:
It’s time to write your SMS copy.
For best results,
Of course, you don’t have to add everything in one SMS. An ideal SMS will be short with a clear call to action and an expiry (if there is) creating a sense of urgency.
Sending your SMS is just the first step in achieving success, nailing it requires good data for future campaigns. It means testing your SMS – sender ID, marketing copy, call to action, different audience, send time, open rates, click rates, opt-in, opt-out and wherever else it is possible to help you figure out what is working best for your SMS marketing.
Now you know how to run a successful email marketing campaign, but before you actually begin, ensure your users opt-in to your campaign. Know more about user consent and why it is important before sending an SMS.
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