Sankalp India Foundation uses MSG91 to communicate with its volunteers to arrange blood in time

Sankalp India Foundation: Saving lives via SMS

Blood, the lifeline of humans are vital for the existence of healthy lives. Even a little shortage of it could be life-threatening. Millions of units of blood are required every year, while the number of blood units donated is not sufficient enough. Despite having a population of 512 million people who are eligible to donate blood in India, we still require 12 lakh units of blood to fulfill the shortage.

Sankalp India Foundation: A new hope for blood donation

Sankalp India Foundation, with the motto “Let’s give life a better chance” is working towards meeting the shortage of blood donation and for Thalassemia patients saving many lives. They are dedicated to this purpose by building a strong network of donors for better and timely delivery of blood.

The requirement of blood transfusions is mostly in critical situations with a very short time frame to make arrangements. It requires diligent and quick actions to avoid any unforeseen situation. To connect the donors where there is a requirement, effective widespread communication is required.

How they manage blood donations and make the blood units available in time?

Sankalp India Foundation with their team of volunteers organizes blood donation camps in collaboration with various clubs, blood banks, and corporates. This way an awareness related to blood donation is created among people and blood units are procured via voluntary blood donations.

On the other hand, they also coordinate with various blood banks to ensure the availability of blood units and proper supply to patients wherever blood transfusion is required.

Apart from organizing blood donations and coordinating with the blood banks and transfusion requirements, they also manage bone marrow transplants, special requirements of HH (Bombay Blood Group) transfusions and Thalassemia cure and management activities.


Let us have a closer look at each of these activities to get a better insight.

Blood Donation Camps: Rakta Kranti

Sankalp India Foundation with its Rakta Kranti initiative has successfully conducted 168 Blood donation drives 13231 units of blood procured via voluntary donation. To get a better response and get maximum participation, Rakta Kranti informs its 15584 registered volunteers via SMS.



Blood Transfusion and Thalassemia management by Sankalp India Foundation
Source: Annual Report 2016-17 Sankalp India Foundation


The details of the drive are sent to each of the volunteers using MSG91 API, which helps in getting more voluntary blood donors. This way SMS communication helps in spreading awareness and procuring more blood units.

Managing Blood transfusions and Thalassemia

Whenever blood transfusion is required due to loss of blood, in case of accidents, dengue, thalassemia or other causes, blood is arranged by coordinating with different blood banks and even donors directly in cases where the required blood units are not available with the blood banks.


Blood Transfusions and Thalassemia management
Source: Annual Report 2016-17 Sankalp India Foundation


Since the frame of the requirement is very short and the criticality is high, Sankalp India Foundation ensures the transfusion takes place in time with the due availability of blood units.

To ensure the availability in time they send SMS having information of the blood banks having the required blood units to the kin of patient who requires blood. This way kin of the patient can contact the blood banks and get the required units in time, saving a life in time.

In cases where the blood groups are not available in the blood banks, in such cases, volunteers are informed about the requirement with details of the patient and kin are shared via SMS for making blood units arranged in time.

For Thalassemia patients, they manage frequently required blood transfusions and cure for children with thalassemia with Bone Marrow Transplant. To ensure availability of the blood transfusions they contact blood banks and patients via SMS.

This way SMS communication makes it easier to reach mass recipients and make these operations in time simultaneously.

Procuring the rarest Bombay Blood units

HH blood group commonly known as Bombay blood group was discovered in Bombay and so is named after it. It is the rarest blood group where the recipient cannot accept blood from A, B, AB or O blood types.



Bombay blood type transmissions by Sankalp India Foundation
Source: Annual report 2016-17 Sankalp India Foundation


For any casualty with a person with Bombay blood group, it is very difficult to arrange blood units in time. The major reason being the non-compatibility with other blood groups and at the same time with only 179 known donors present in the country.

In such a case when there is a requirement of Bombay blood units, Sankalp India Foundation informs all the Bombay group donors via SMS about the details of requirement and the patient in order to arrange the blood units in time to save the life.

SMS: The primary communication media

To ensure timely transfusions and seamless arrangements Sankalp India Foundation uses robust MSG91 SMS APIs. This has not only helped in saving thousands of lives but has also helped in solving the problem of shortage of blood.


Sankalp India Foundation communicates with donors via MSG91 SMS API


In today’s time with different communication available, SMS is still more reliable and efficient when quick responses are required. With a 98% opening rate and quick response, it has been successful for short frame communications.

Moreover, SMS is supported by all kinds of mobile handsets, unlike the Whatsapp or Emails, making it a wide reach communication channel. In such situations with high criticality and short turnaround time, SMS communication has helped to maintain the coordination of the entire operations seamlessly.


Amit Sedai, CTO of Sankalp India Foundation says “With MSG91 SMS APIs we are able to reach more people, even at locations where internet is not available and has helped us in coordinating for each transfusion effectively by getting faster response and 100% delivery rate”.


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Garima Tiwari

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