13 SMS Marketing Tactics

13 tactics to use SMS communication effectively

Here’s the cheat sheet to SMS marketing communication: the 13 SMS tactics which could be used for an effective SMS marketing to improve the customer reach and getting more business done with higher conversions and active participation of customer.


13 Tactics for SMS Marketing



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Mahindra has established efficient communication across its different business lines with MSG91

Mahindra uses MSG91 for communication


Efficient communication has always played a vital role in the company operations and rapport building with the customer. Be it a startup or an established company having an efficient communication is crucial for everyone in the business. Mahindra has been following the same suit for its different business lines establishing efficient communication throughout the business cycle.



Mahindra using MSG91 APIs for establishing their communication channel


Let’s have a closer look at these business lines to understand how well they have been able to establish and maintain a seamless end-to-end communication.



Mahindra & Mahindra Automotive Division


Mahindra & Mahindra Automotive Division has been providing customer care services with its website Withyouhamesha, where they help users with their queries, service appointments and other services. To make it seamless with real-time quick responsiveness, they use SMS communication via MSG91 to keep in sync with the customers.


Through the entire business cycle the customers are contacted on SMS making it speedy and hassle-free. MSG91 has been playing a vital role with its APIs, delivering the SMS to a large number of customers in real-time in accordance to the user actions.


Right from the beginning when the user signs up for the first time, a SMS pops up on their phone having their user credentials and account activation code, to an SMS with OTP at every login, customer is provided a secured sign in every time. Users receive all the updates and Service alerts on their registered mobile numbers via SMS whenever their due Service dates approach.


This way MSG91 has played a vital role in maintaining customer communication with their smart APIs, robust and secure infrastructure.



Mahindra Saboro


Mahindra Saboro is the milk unit of the Mahindra group, where they manage their customer activities efficiently with SMS. Upon the first Sign up the customer receives an OTP for the verification, making it secured.


With MSG91 APIs and real-time robust system, SMS is delivered to the customers at different events such as:


  • Once the customer makes an order, he/she receives an SMS for the Order Confirmation.
  • Upon the confirmation when the order is delivered, the customer gets notified with the Order Delivery SMS.
  • If the order is cancelled, then the customer gets notified for the Order Cancellation SMS.
  • Apart from the notifications regarding Orders, clients also receive Offers, Alerts and other information via SMS.


This way MSG91 has helped Mahindra Saboro maintain an effective communication with Customers via SMS.


Smart Shift


Smart Shift which is the logistics business of the Mahindra & Mahindra Group has also used SMS to communicate with their customers.


With the help of MSG91, they are able to send the SMS to their customers which has been a part of their operations making it smooth and hassle-free.


  • As soon as the customer signs up, he gets the Verification code OTP via SMS.
  • Every time the customer makes a new shift, he receives OTP along with the billing details via SMS. This OTP has to be shared with the logistics operator, in order to start the shift.


Thus, real-time messages have made the process lot easier and seamless with the robust and secure services from MSG91.


Car Chat


Car Chat the live chat car service provided by Mahindra & Mahindra Group has been using MSG91 to send OTPs via SMS at different occasions to ensure security.

Customers receive an SMS with OTP on the following events:



  • Sign Up: An OTP after the first time to ensure a secure signup.
  • Number Verification: To ensure that the number registered by the user is correct an OTP is sent on the number for the verification.
  • Password Retrieval: If the user forgets the password, an OTP is sent for the verification to ensure security before allowing the retrieval the password.



This way MSG91 is ensuring security with its secured real-time OTP messages.



Mahindra uses MSG91 for communication


The Bottom Line


This way Mahindra & Mahindra has a close association with MSG91 and had been efficiently using the MSG91 APIs for their customer communication, looking forward to further enhancing the bond.



Het Patel, Deputy Manager – Technology and Analytics says The MSG91 portal is just amazing. Seamless backend and report generation. Timely delivery of messages have increased the satisfaction of customer experience.”

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A Hyderabad-based Startup is connecting Hostels and Tenants on a Single Platform

Joey Rooms uses MSG91 for communication

Hostels and PGs: A secure and affordable accommodation


Going to a new city for work, studies or just a trip means one needs to find a comfortable and secure accommodation without burning a hole in the pocket. While finding such an accommodation is not everyone’s cup of tea. PGs and Hostels are the places where could stay comfortably and securely with spending just a small amount. But unlike hotels, one has to search for them thoroughly in different areas, and being a newbie in the city adds on to the problem.

To solve this problem, Hyderabad based JoeyRooms have come up with an innovative idea where you need not pay bigger amounts to fancy hotels for a secure and comfortable accommodation. Rather you could find a could accommodation which is secure, comfortable, homely as well as fits well in your pocket, via Joeyrooms.


The user gets to choose from a fleet of PGs and Hostels in the desired Location with the one minute PG Locator. Joeyrooms website acts as a platform where PGs and Hostels could register themselves and update their details from time to time.



MSG91 for startups (Joey Rooms)


The user could give reviews, select PGs based on the reviews, location and the services provided to them. In its initial stage, Joeyrooms offers the PGs and Hostel accommodation only for Bengaluru  and Hyderabad, but are planning to soon expand their services to other cities across India.


How they built a secure and reliable service with real-time robust communication.


As soon as a User signs up, they get a verification code on the number they have provided while filling up the Signup form. The user is kept in sync every time they opt to rent a property with message alerts. The entire communication such as the updates, PG owner details, OTPs, Verification codes, Offers and other information is communicated via SMS using MSG91 SMS Gateway services.


Joey Rooms uses MSG91 for communication

The Communication process remains robust, reliable, secure and real-time making the renting portal a big hit both among the PG owners and the Tenants. A proper database of both the tenants and PG owners is maintained which plays a key role in the communication with the help of the Excel Addon. Here the API directly fetches the data from the database with the help of Excel plugin, saving time and energy and preventing human errors.


With such a robust and reliable communication system JoeyRooms is able to make a mark in the industry raising standards of customer satisfaction paving their way for further expansions.

Goutham, Founder JoeyRooms says “MSG91 has helped us in establishing and maintaining a robust end-to-end communication with our users, helping us to keep in constant touch with them. While the Excel plugin has been a true time-saver by picking up the contacts straight away from the database.”


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