What is RCS Business Messaging

RCS is the new age communication protocol between messaging partners, telecom operators and OEMs for rich multimedia messaging. It is everything you need for the next-generation advanced messaging – group chats, location sharing, high-resolution photos, videos, GIFs, read receipts.


What you can do with RCS

Send branded messaging, create chat groups, have read receipts, send high-resolution media, like images, audios, videos, gifs, map locations, deep links to CTAs and have an insight on the performance of your messaging.

All the advantages of OTT communication delivered through the most convenient medium!

How does RBM benefit your Business?


Aid brand recognition by adding sender name, logo & colour to your messages.


Build trust by communicating with a verified account badge.


Just like an SMS all you need to communicate with your customers is their mobile number.


Rich message template with an ability to add images, videos, audios, locations, QR codes, and deep linking to send transactional or service updates.


Form advanced communications by adding smart actions like calendar appointments, read receipts and varied call to actions.


Reply buttons, multiple CTA options enable better conversations and conversions.


Multiple matrics to create engagement levels and get responses.

The MSG91 Advantage


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Assured Delivery

MSG91 is built like steel, hence the delivery of your important communication never fails.

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24*7 support

We work day-night to ensure you never suffer, that’s our promise.

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Seamless integration

Developer friendly, free APIs and easy integrations to multiple frameworks via plugins.

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Regional language

Communicate, however, in whatever language your customers understand.

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