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Step 1
Create Your MSG91 Account
Sign up for MSG91 and select WhatsApp from the dashboard.
WhatsAppWhatsApp Business Platform for businesses in Brazil
Send WhatsApp campaigns, order updates and OTPs. Automate customer replies with no-code AI chatbots and give personalized support. MSG91 keeps all your marketing, sales and support conversations in one easy platform.
GDPR compliant. SOC 2 Type II certified.
Your Team Shouldn't Spend the Day Answering the Same Questions
A customer asks whether a product is available. Another wants to check a delivery. Someone else needs help with an invoice.
These conversations are important, but they don't always require a human agent.
MSG91 helps your business automate repetitive communication while keeping your team available for conversations that need personal attention.
From sending the first message to managing follow-ups and customer support, everything works together.
Four Ways MSG91 Helps Your Business
Marketing
Reach opted-in customers with campaigns that match their interests.
Notifications
Automatically send order updates, reminders, OTPs, and other important messages.
Customer Support
Answer questions with AI chatbots and connect customers with human agents.
Sales
Help customers explore products, enquire about services, and move towards a purchase.
Features of MSG91 WhatsApp Business Platform
Everything Your Business Needs, Beyond Sending Messages. From promotional campaigns to daily support conversations, MSG91 gives Brazilian businesses the tools to send messages, automate workflows, manage customers, and measure results without switching between disconnected platforms.
Promotional Bulk WhatsApp Messaging via CSV
Running a sale shouldn't mean sending promotional messages one contact at a time. MSG91 WhatsApp marketing software allows Brazilian businesses to upload opted-in customer lists through CSV files, personalise approved templates, and send bulk promotions from a single dashboard. Whether you're announcing a seasonal offer or a new product collection, the process stays simple even as your audience grows.
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Transactional WhatsApp Messaging
Customers expect important updates without having to chase your team for them. With the WhatsApp Business Platform in Brazil, MSG91 connects approved transactional messages to business events, helping companies send order confirmations, payment notifications, service updates, and other essential information automatically.
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Automated WhatsApp Reminders
A missed appointment or forgotten renewal can create extra work for both businesses and customers. MSG91 helps Brazilian companies schedule WhatsApp reminders around important dates and upcoming actions, giving customers time to respond, prepare, or complete the next step.
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Two-Way WhatsApp Customer Support
Customers don't always want another automated notification. With the official WhatsApp Business API in Brazil, MSG91 enables two-way conversations where customers can ask questions, share information, and receive assistance. Support teams manage these interactions through Hello, with access to conversation history, ticket assignments, and human-agent support.
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WhatsApp AI Chatbot for 24/7 Customer Assistance
Your business may close for the day, but customer questions don't follow office hours. MSG91 lets businesses configure AI-powered WhatsApp chatbots that understand Brazilian Portuguese, answer routine questions, and handle more complicated requests using connected business information. When personal attention is needed, the conversation can move to an agent in Hello.
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Drive Sales Directly Through WhatsApp Conversations
Not every customer is ready to buy immediately. Some want to compare options, ask about availability, or request a quotation. MSG91 helps businesses use interactive WhatsApp messages and guided workflows to move customers from their first enquiry towards a purchase, booking, or sales conversation.
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Click-to-WhatsApp Ads for Lead Generation
A customer sees your advertisement on Instagram but needs more information before taking action. Click-to-WhatsApp Ads allow people to start a conversation directly from eligible Facebook and Instagram advertisements. MSG91 helps businesses respond to those enquiries through bots or agents, making it easier to qualify leads while interest is still fresh.
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WhatsApp Product Catalogue
Customers often want to see what they're buying before asking for a quotation or placing an order. MSG91 supports WhatsApp catalogue messages that let businesses share product images, descriptions, and prices within the conversation. Shoppers can explore relevant products and ask questions without having to search through multiple website pages.
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WhatsApp Broadcast and Campaign Management
Sending one bulk message is useful, but businesses also need to plan campaigns, organise messaging activity, and manage communication across different customer groups. MSG91 provides campaign tools for scheduling, personalisation, and reporting, helping businesses coordinate recurring marketing without manually managing every send.
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WhatsApp Click Count Tracking
Sending a message with a link is only half the story. Businesses also want to know whether customers are interested enough to click. MSG91 supports click tracking for properly configured website URL buttons in WhatsApp templates, helping teams see which links attract attention and improve future communication.
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Base64 Media Support for WhatsApp Platform
Sending documents and media shouldn't require developers to build unnecessary file-hosting steps for every supported workflow. MSG91's WhatsApp integration includes Base64 media support, allowing compatible file content to be supplied through supported API payload formats rather than requiring businesses to manually manage a public media URL in every case.
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Create and Manage WhatsApp Templates Inside the Panel
Businesses shouldn't have to switch between platforms whenever they need a new message template. Through the WhatsApp Business Platform, MSG91 provides tools to create, manage, and review templates directly from its dashboard. Teams can also explore the template library for suitable starting points and follow Meta's approval process before sending business-initiated template messages.
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WhatsApp Analytics and Campaign Performance
It's difficult to improve messaging without understanding what happens after a message is sent. MSG91 provides graphical WhatsApp analytics that help businesses review delivery activity, read statuses, failures, and other available metrics. These insights help teams identify communication problems and evaluate campaign performance.
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Export WhatsApp Message Logs
Sometimes a dashboard summary isn't enough. Operations teams need detailed records to investigate delivery failures, reconcile communication activity, or prepare internal reports. MSG91 allows businesses to filter and export WhatsApp message logs, giving teams access to relevant information without reviewing individual messages manually.
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WhatsApp Payments and Payment Links
A customer may be ready to purchase but still needs a simple way to pay. MSG91 supports WhatsApp payment-related workflows and payment-link APIs that businesses can connect to compatible payment providers.
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WhatsApp Opt-Out and Blacklist Management
Customers should have control over the promotional messages they receive. MSG91 provides opt-out rules that help businesses recognise unsubscribe keywords and manage blocked contacts. These tools make it easier for Brazilian companies to respect customer communication preferences alongside their consent-management processes and applicable LGPD requirements.
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Audience Segmentation for Targeted WhatsApp Communication
A customer who buys pet food doesn't necessarily want offers for home furniture. MSG91 helps businesses organise contacts into relevant groups using available customer information and supported segmentation workflows. As WhatsApp Business service provider in Brazil serve businesses with different audiences, having the flexibility to target the right contacts helps make campaigns more useful and less repetitive.
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WhatsApp Integrations, APIs, and Webhooks
WhatsApp becomes more useful when it works with the software your business already uses. As a WhatsApp Business Platform, MSG91 offers supported integrations, messaging APIs, and webhooks to connect WhatsApp with e-commerce systems, CRMs, and custom applications. This allows businesses to trigger messages from real events and receive supported messaging updates in their systems.
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WhatsApp OTPs With Multi-Channel Fallback
When customers are trying to log in or verify an account, every unnecessary delay affects their experience. MSG91 supports WhatsApp authentication messages and configurable OTP delivery workflows. With its OTP Widget and multi-channel capabilities, businesses can provide alternative verification routes when the preferred channel isn't available.
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WhatsApp Voice Calling and Voice AI
Some customers can explain a problem faster over a call than through several messages. MSG91 supports WhatsApp calling for eligible Cloud API numbers and offers supported Voice AI configurations to automate suitable conversations. Businesses can provide calling alongside messaging, subject to Meta's requirements and the selected integration.
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MSG91 Chat Window for Longer Customer Conversations
Not every customer question can be solved in two messages. MSG91 Chat Window allows businesses to move eligible WhatsApp conversations into a dedicated chat experience while managing the interaction through Hello. This lets bots and human agents continue supporting customers without sending every response through WhatsApp, helping businesses manage applicable WhatsApp messaging costs.
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Your WhatsApp Communication Should Work as Hard as You Do
From seasonal promotions to everyday customer support, MSG91 helps your business manage conversations without unnecessary manual work.
Why Choose MSG91 for WhatsApp Business API in Brazil?
More Than a Messaging Provider. A Complete Communication Platform.
Your business needs more than a way to send WhatsApp messages. It needs automation, customer support, integrations, and reliable communication that work together. MSG91 brings these capabilities into one platform so your team can spend less time managing tools and more time serving customers.
Run Campaigns Without Coding
Upload contact lists, use approved templates, schedule messages, and track communication through an easy-to-use dashboard.
Connect Your Customer Communication
Bring WhatsApp together with SMS, RCS, email, and voice through One API and supported integrations.
Automate Support Without Losing the Human Touch
Use AI chatbots for immediate answers and transfer conversations to human agents through Hello when needed.
Manage Growing Teams From One Place
Organise customer conversations, tickets, teams, and performance reporting through a shared support workspace.
Build Communication Around Your Business
Connect supported e-commerce platforms, CRMs, and custom applications instead of working with disconnected messaging systems.
Get Help From Setup to Everyday Operations
MSG91's onboarding team can help with Meta account setup, number verification, templates, and integrations with support available by email, WhatsApp, calls, and meetings.
Communicate with Confidence Through Strong Security
MSG91 follows SOC 2 Type II-audited security practices, helping businesses choose a communication provider with independently assessed security controls.
Choose a Platform Backed by Customer Trust
MSG91 has earned 200+ reviews across its G2 product profile, reflecting feedback from businesses using its communication and customer engagement solutions.
Benefits of MSG91 WhatsApp Business API for Brazilian Businesses
Less Repetitive Work. Faster Conversations. Better Customer Experiences.
Respond When Your Customers Need You
Let AI chatbots answer suitable questions even outside your team's working hours, while agents handle conversations requiring personal assistance.
Turn Customer Interest Into Action
Make it easier for prospective buyers to enquire through WhatsApp, explore products, request information, and connect with your sales team.
Keep Customers Updated Without Manual Follow-Ups
Use connected workflows to send relevant confirmations, reminders, and status updates at the right stage of the customer journey.
Make Every Campaign More Relevant
Reach opted-in audiences with personalised messages rather than sending the same promotion to your entire contact list.
Keep Your Teams Working Together
Give customer-facing teams a shared view of conversations, assignments, and pending support requests.
Understand What Happens After You Send a Message
Use messaging analytics and support reports to identify delivery problems, follow up on unresolved enquiries, and improve workflows.
How to Get Started With MSG91 WhatsApp Business Platform
From Account Setup to Your First Message
- Step 2
Connect Your Business
Connect your Meta Business Portfolio, add an eligible number, and complete the required verification.
- Step 3
Configure Your Communication
Create approved WhatsApp templates, connect relevant business systems, and set up your campaigns, chatbots, or notification workflows.
- Step 4
Start Communicating
Send eligible messages, manage customer enquiries through Hello, and review performance through MSG91 reporting.
Frequently Asked Questions
- The official WhatsApp Business API, also called the WhatsApp Business Platform, is Meta's solution for businesses that want to communicate with customers at scale. It supports bulk campaigns, AI chatbots, multiple agents on one number, and integrations with websites and CRM systems.
- Unlike unofficial tools that depend on QR codes or WhatsApp Web sessions, the WhatsApp Business API uses Meta's approved messaging infrastructure for more reliable business communication.
- And you don't need to be a developer to use it. With MSG91, Brazilian businesses can set up WhatsApp, launch campaigns, build chatbots, and manage conversations through a simple, no-code dashboard.
- Powerful WhatsApp automation shouldn't require technical expertise. MSG91 makes it easy to run campaigns, build AI chatbots, and manage customer conversations from one user-friendly dashboard.
- Brazilian businesses get WhatsApp messaging rates approximately 10% lower than Meta's standard USD list rates, along with a no-code dashboard for campaigns and chatbots.
- MSG91 goes beyond WhatsApp. With One API, businesses can manage communication across WhatsApp, SMS, RCS, email, and voice without building separate integrations for every channel.
- You also get AI chatbots and MSG91 Hello, a shared inbox where teams can manage customer conversations together.
- Trusted by 30,000+ businesses globally, MSG91 helps businesses simplify communication while keeping costs under control.
- WhatsApp Business API pricing has two parts: messaging charges and a platform subscription. MSG91 offers messaging rates approximately 10% lower than Meta's standard USD pricing for Brazil.
- MSG91's Brazil messaging rates are:
- Marketing: $0.05644 per message
- Utility: $0.00614 per message
- Authentication: $0.00614 per message
- Service: $0.00614 per billable message after the free allowance
- The MSG91 Titan plan costs $7/month, with the first two months free. Messaging charges and applicable taxes are separate.
- For example, 10,000 billable marketing messages cost $564.40 with MSG91, compared with $625 at Meta's standard USD list rate, saving $60.60 before subscription fees and taxes.
- Actual savings depend on message volume, applicable pricing tiers, and billing arrangements.
- Compare the MSG91 Brazil pricing plans with Meta's WhatsApp Business Platform pricing.
- Yes. Security and reliability are essential when managing customer communication. MSG91 is SOC 2 Type II audited, reflecting independently assessed security controls and processes for protecting business information.
- MSG91 stores customer data for Brazilian businesses in regional data centres, supporting data protection and compliance requirements.
- MSG91 also has 200+ reviews on G2 and is trusted by 30,000+ businesses worldwide.
- With Meta's official WhatsApp Business Platform infrastructure, businesses can manage customer conversations, automation, and integrations through a trusted communication platform.
- Explore MSG91's security and compliance documentation.
- Yes. MSG91 helps Brazilian businesses run Black Friday, Natal, Dia das Mães, and other promotional campaigns without building a custom integration.
- Upload opted-in contacts through CSV files, personalise approved templates with offers and product images, schedule messages, and monitor campaign performance.
- Want to generate leads beyond your existing customer list? Click-to-WhatsApp Ads on Facebook and Instagram let interested buyers start a conversation directly from your advertisement. Your MSG91 AI chatbot can collect customer requirements, answer product questions, and guide prospects through the onboarding or enquiry process.
- For example, a São Paulo fashion retailer can promote a new collection through Instagram. When someone asks about sizes, pricing, or delivery, the chatbot responds automatically. If the shopper needs personal assistance, the conversation is transferred to an agent through MSG91 Hello. The agent can continue replying on WhatsApp or call the customer to help close the sale.
- MSG91 also supports opt-out management. Campaigns must comply with Meta's messaging policies and Brazil's Lei Geral de Proteção de Dados (LGPD). Using approved tools does not guarantee freedom from account restrictions.
- Explore MSG91 Campaign and the Click-to-WhatsApp Ads guide.
- Yes. MSG91 AI chatbots can communicate in Brazilian Portuguese and combine rule-based workflows with AI-powered conversations inside one bot. Businesses can automate structured customer journeys and handle complex questions without building separate chatbots.
- The chatbot can connect with 2,000+ applications, make API calls, and retrieve information from connected business systems to check orders, recommend products, manage returns, and answer technical enquiries.
- Businesses can also choose from multiple AI models and configure backup models to help maintain service continuity.
- For example, a Brazilian online store can use one chatbot to collect delivery details, check stock availability, answer product questions, and assist customers with returns. When a request needs human attention, the chatbot transfers the conversation to an agent through MSG91 Hello.
- MSG91 also offers 24/7 customer assistance, combining round-the-clock AI for routine and complex technical questions with expert human support through email, WhatsApp messaging and calls, voice calls, and scheduled meetings.
- Explore MSG91 WhatsApp Chatbots and the Hello mobile application.
- Since October 1, 2026, Meta has charged for WhatsApp service messages beyond the monthly free allowance. The first 1,000 service messages per business phone number remain free each month, while additional billable messages cost $0.00614 each with MSG91 in Brazil.
- Utility templates sent within an active customer service window also became chargeable, subject to Meta's exceptions.
- For businesses answering hundreds of enquiries daily, these costs can add up.
- MSG91 Chat Window provides a more cost-effective way to continue conversations: WhatsApp → Chat Window → Hello.
- A customer starts on WhatsApp and opens a dedicated Chat Window through a link. AI chatbots or human agents then continue helping through Hello without sending every reply via WhatsApp.
- Messages exchanged inside Chat Window do not incur Meta's WhatsApp messaging charges. Messages sent through WhatsApp remain chargeable.
- Follow the MSG91 Chat Window setup guide to learn how it works.
- Yes. MSG91 allows businesses in Brazil to send WhatsApp OTPs for logins, account verification, and eligible authentication workflows.
- Authentication messages to Brazilian numbers cost $0.00614 each with MSG91, based on the rates in the existing pricing FAQ.
- With MSG91 OTP Widget, businesses can configure verification, retries, and supported alternatives such as SMS, voice, and email when the initial OTP delivery is unsuccessful.
- MSG91 also supports WhatsApp Flows, allowing customers to complete guided tasks such as appointment bookings, lead forms, event registrations, and feedback collection without leaving WhatsApp.
- For other important notifications, businesses can configure supported fallback workflows using SMS, RCS, email, or voice if WhatsApp delivery fails, depending on the integration.
- Explore the OTP Widget integration guide.
- From online stores to healthcare clinics, businesses that manage frequent customer enquiries, orders, appointments, and follow-ups can save time with WhatsApp automation.
- With MSG91, teams can automate everyday communication, connect existing business tools, and manage customer conversations without building everything from scratch.
- Some of the most relevant industries in Brazil include:
- E-commerce and retail: Recover abandoned carts, send order updates, and automate seasonal campaigns.
- Fintech and digital banking: Send OTPs, payment notifications, and account updates.
- Travel and hospitality: Confirm reservations, answer guest enquiries, and share booking information.
- Healthcare and clinics: Manage appointment reminders, scheduling enquiries, and routine administrative support.
- Real estate: Qualify property leads, answer listing questions, and schedule visits.
- For Shopify businesses, MSG91's Shopify integration brings additional automation. Online stores can use AI chatbots, multichannel verification through WhatsApp, SMS, email, and voice, COD-to-prepaid conversion workflows, and automated order confirmation, tracking, and notifications for 12+ supported Shopify events.
- For example, a Brazilian online retailer can automatically notify customers when an order is confirmed, provide delivery updates, and use an AI chatbot to answer follow-up questions.
- With MSG91 Hello, support teams can manage customer conversations from a shared inbox and take over whenever human assistance is needed. Explore the MSG91 Shopify integration guide.
- Absolutely! MSG91 makes WhatsApp Cloud API setup simple, even for users without coding or technical experience. You can connect your WhatsApp number, create campaigns, and manage conversations through a user-friendly dashboard.
- Have a CNPJ or an existing +55 WhatsApp number? A CNPJ may be requested for additional Meta business verification, but isn't mandatory for every initial setup. Eligible businesses can also use WhatsApp Coexistence to keep the WhatsApp Business App and API on the same number, or migrate an eligible number from another provider.
- Need help? MSG91 offers 24/7 customer assistance, combining expert human support through email, WhatsApp, calls, and scheduled Google Meet sessions with round-the-clock AI that handles both routine questions and complex technical enquiries.
- You can also use MSG91 Hello to offer your own customers AI-powered conversations, a shared inbox, and seamless handover to human agents.
- From your first setup to everyday operations, MSG91 keeps your communication and support connected. Explore the MSG91 WhatsApp setup guide and WhatsApp Coexistence guide.
Your Customers Are Already on WhatsApp. Make Every Conversation Count.
Whether you're launching a campaign, answering customer questions, or building an automated messaging workflow, MSG91 helps your business communicate with less effort. Bring marketing, messaging automation, customer support, and business integrations together with MSG91 WhatsApp Business Platform in Brazil.
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