RCS Form Registration Guide

Follow the below steps for RCS form registration.

NOTE : RCS users who send messages within India are required to provide their GST and PAN card details.

1. Click on the RCS option from your MSG91 Dashboard.

2. Click on Register Now to do RCS registration. 

3. Need some documents for Agent Registration -

- Brand Name : User will see this as the sender in their messaging app (Maximum Limit of 40 Characters)
- Agent Description : This will be the description visible to users below the sender's name in their messaging app (Maximum limit of 100 characters)
- Agent Hero Image : Ensure that it is in the dimensions of 1440x448 pixels with a 45:14 aspect ratio and maximum file size of 360 kB (PNG/JPEG) - Attach file
- Agent Logo : Please ensure that it is in dimension of 224x224 pixels with a maximum file size of 90kB (png/jpeg) - Attach file
- Brand Color (Hex Code) : Hex Code for your brand's primary color
- Phone Number : This will be visible with label to all the end users. (ex - Contact Support)
- Label for Phone Number : Ensure your label is no longer than 25 characters
- Email Address : This will be visible with label to all the end users. (ex - Contact Support)
- Label for Email Address : Ensure your label is no longer than 25 characters
- Website : This will be visible with label to all the end users. (ex - Visit Us)

4. Need some documents for Brand Registration -

- Brand Legal Name : Registered name of your brand that is used for legal and administrative purposes
- Privacy Policy URL : Web link to your brand's official privacy policy document
- Terms & Condition URL : Web link to your brand's terms and conditions document.
- Status of Company : (Proprietor/ HUF/ Partnership Firm/LLP/ Pvt Ltd/ Ltd Co.)
- CIN Number : (In case of Company form of organization)
- Website URL : Official web link of the brand

- PAN Card Number
- GST Number
- GST Status Valid from - Status Validation starts from this date.
- GST Status Valid to - Status Validation ends at this date.
- Certification of Incorporation / GST certificate : Maximum file size should be 2 MB (PDF)
- Brand Manager Details
POC Name : Person who will serve as a primary point of contact for RCS team for any interactions or communication with your brand.
POC Email Address
POC Mobile Number
POC Department
POC Function / Designation
- How do you obtain opt- in to message users with RCS? Opt-in is critical for approving Brand and Agent Launch. Please write in 1-2 lines how is opt-in obtained.
- What message will be sent when a user decides to opt-out?

5. After your RCS get approved it looks like this -

a. Display Name/Brand Name. : Here put the name, you want to display when a message gets delivered.

b. Description/Brand Description: Here you put the description you want below the brand name. 

c. Color: Here give the brand color so that icon and the selected items are displayed in that specific color only. 

d. Image:

Larger banner image (1440 x 448)*: Here put the background image.

Small logo (224 x 224): Here put the brand logo.

e. Region: Select the region.

f. Primary Phone Number: Provide the primary phone number to be displayed.

g. Label For Primary Phone Number*: Put the name to be displayed for the primary number. 

Note: You can add 2 more numbers.

h. Primary Website, Label for Primary Email: Here you can put the website to be displayed and the name to be displayed, but is completely optional.

i. Primary Email: Email to be displayed.

j. Label for Primary Email: Here is the label to be displayed in the email.

k. Terms of Service: Put the terms and condition page URL from website.

l. Privacy Policy: Put the privacy page URL from website.

m. RCS Use: Select the medium through which you want to use RCS with.

n. Opt-in-URL: Opt-in is critical for approving the agent launch. Provide details for how opt-in is acquired. If opt-in is through a website or an app, provide web address.

o. What actions trigger messages to users? When is the first message sent from the agent to the user? Are messages sent at a consistent date/time, do user actions (such as a purchase) trigger messages, or do external triggers (such as package delivery) trigger messages?

p. What message does the agent send when user opts out? When a user sends the word "STOP", your agent must reply, confirming that the user is opted out and won't receive more messages unless they opt in again. The agent can't send the user additional messages after this. Your agent must recognize “STOP” in English and the equivalent translations in other languages the agent supports.