PE-TM Chain Binding on DLT
Important: PE-TM Chain Binding is applicable only for DLT based SMSs to Indian numbers.
As per latest TRAI guidelines, all Principal Entities (PEs) are required to add their Telemarketer (TM) on DLT portal.
In case, TM is not approved on your DLT portal, your SMSs will be Rejected from 11th December 2024.
As you are MSG91s direct Client, you only have to add our Companies as Telemarketers and no one else since we directly submit your SMSs to Telecom Operators like Airtel, Jio, Vi, Tata and Videocon.
What you have to do:
Login to your DLT portal
Go to PE-TM Chain section
Go to New Chain / New Request
Add our Companies "Walkover Web Solutions Pvt. Ltd" (TM Id- 1302157225275643280) and "Walkover Technologies Pvt. Ltd" (TM Id- 1702172430965597485) as Telemarketers.
Once accepted by MSG91, you will again get approval request on DLT portal for the final PE-TM Chain and you have to approve the same.
Once approved by you on DLT, ensure that against each of your Entity Id, there should be an Active Chain with TM Id as 1302157225275643280 on MSG91 portal as well. On MSG91, chain with TM Id- 1702172430965597485 is not required as of now.
Here are the help docs of DLT portals:
Airtel: PE-TM Binding-Airtel.pdf
Jio (TrueConnect): PE-TM Binding-JIO.pdf
Vi (VILPower): PE-TM Binding-VIL.pdf
PingConnect: PE-TM Binding-QTL.pdf
Tata: PE-TM Binding-TATA.pdf
Critical Note:
If you have more SMS providers apart from MSG91, and on DLT portal if you find another Telemarketer (TM) in PE-TM Chain after your SMS provider, it indicates that your another SMS provider is not directly submitting your SMS to the Telecom Operators.
Instead, there are additional resellers involved in between which can result in Delivery Latency, Report Manipulations and a Risk of Compromising your Customers' Data.