DLT Template Scrubbing / Filtering Rules


Every SMS sent by an Enterprise is filtered on the DLT platform and sent to the end-user as per Scrubbing Rules. 


Current Scrubbing Rules:


Template Type

Fully DND Numbers

Promo DND Numbers

Partial DND Numbers (Categories/day/mode/time)

Non-DND Numbers

If Consent uploaded

Promotional

Block all-day

Block all-day

As per subscriber preference

Allow- 10 am to 9 pm

Allow- 10 am to 9 pm

Service Explicit

Block all-day

Block all-day

As per subscriber preference

Allow all-day

Allow all-day

Service Implicit

Allow all-day

Allow all-day

Allow all-day

Allow all-day

Consent not required


Henceforth, if you upload the consent data, your Service Explicit and Promotional SMS will be delivered irrespective of the DND preference of the end-user.

Note:  If you have mistakenly approved any pure Transactional SMS Template in the Service Explicit category, we highly recommend you apply that Template in Service Implicit. Post this, your SMS will be delivered to DND and Non-DND numbers even without Consent upload.