DLT Template Scrubbing / Filtering Rules

Every SMS sent by an Enterprise is filtered on the DLT platform and sent to the end-user as per Scrubbing Rules.

Current Scrubbing Rules:

Template Type	Fully DND Numbers	Promo DND Numbers	Partial DND Numbers (Categories/day/mode/time)	Non-DND Numbers	If Consent uploaded
Promotional	Block all-day	Block all-day	As per subscriber preference	Allow- 10 am to 9 pm	Allow- 10 am to 9 pm
Service Explicit	Block all-day	Block all-day	As per subscriber preference	Allow all-day	Allow all-day
Service Implicit	Allow all-day	Allow all-day	Allow all-day	Allow all-day	Consent not required

Henceforth, if you upload the consent data, your Service Explicit and Promotional SMS will be delivered irrespective of the DND preference of the end-user.

Note: If you have mistakenly approved any pure Transactional SMS Template in the Service Explicit category, we highly recommend you apply that Template in Service Implicit. Post this, your SMS will be delivered to DND and Non-DND numbers even without Consent upload.