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DLT Template Scrubbing / Filtering Rules
Every SMS sent by an Enterprise is filtered on the DLT platform and sent to the end-user as per Scrubbing Rules.
Current Scrubbing Rules:
Template Type | Fully DND Numbers | Promo DND Numbers | Partial DND Numbers (Categories/day/mode/time) | Non-DND Numbers | If Consent uploaded |
Promotional | Block all-day | Block all-day | As per subscriber preference | Allow- 10 am to 9 pm | Allow- 10 am to 9 pm |
Service Explicit | Block all-day | Block all-day | As per subscriber preference | Allow all-day | Allow all-day |
Service Implicit | Allow all-day | Allow all-day | Allow all-day | Allow all-day | Consent not required |
Henceforth, if you upload the consent data, your Service Explicit and Promotional SMS will be delivered irrespective of the DND preference of the end-user.
Note: If you have mistakenly approved any pure Transactional SMS Template in the Service Explicit category, we highly recommend you apply that Template in Service Implicit. Post this, your SMS will be delivered to DND and Non-DND numbers even without Consent upload.
