PE-TM Chain Binding on DLT


ImportantPE-TM Chain Binding are applicable only for DLT based SMSs in India.

As per latest TRAI guidelines, all Principal Entities (PEs) are required to add their Telemarketer (TM) on DLT portal.

In case, TM is not approved on your DLT portal, your SMSs will be Rejected from 1st December 2024.

As you are MSG91s direct Client, you only have to add our Companies as Telemarketers and no one else since we directly submit your SMSs to Telecom Operators like Airtel, Jio, Vi, Tata and Videocon.


What you have to do:

1. Login to your DLT portal

2. Go to PE-TM Chain section

3. Go to New Chain / New Request

4. Add our Companies "Walkover Web Solutions Pvt. Ltd" (TM Id- 1302157225275643280) and "Walkover Technologies Pvt. Ltd" (TM Id- 1702172430965597485) as Telemarketers.

5. Once approved by MSG91, you will again get approval request on DLT portal for the final PE-TM Chain and you have to approve the same.


Here are the help docs of DLT portals:
Airtel: PE-TM Binding-Airtel.pdf
Jio (TrueConnect): PE-TM Binding-JIO.pdf
Vi (VILPower): PE-TM Binding-VIL.pdf
PingConnect: PE-TM Binding-QTL.pdf
Tata: PE-TM Binding-TATA.pdf

Critical Note:

If you have more SMS providers apart from MSG91, and on DLT portal if you find another Telemarketer (TM) in PE-TM Chain after your SMS provider, it indicates that your another SMS provider is not directly submitting your SMS to the Telecom Operators.

Instead, there are additional resellers involved in between which can result in Delivery Latency, Report Manipulations and a Risk of Compromising your Customers' Data.