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RCS Template creation and Best Practices

RCS will be delivered to:

  1. Android Users only not for IOS users.

  2. Internet Connection of the user must be on.

  3. Phone must have Google messaging to receive RCS.

Basic Message

The Basic Message within Rich Communication Services (RCS) operates functionally identical to a Short Message Service (SMS) text message. It transmits content solely in plain text format, prioritizing reliable delivery for straightforward communication.


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​Single Rich Cards

It is a regular text message with a single, interactive element to grab attention. Add a picture/video/gif , product link, or clickable button to make your message stand out. Rich cards can contain the following items:

  • Image/video

  • Title text

  • Description text

A list of suggested replies and suggested actions (maximum 4) A rich card can contain any or all of the listed items, but a card must contain at least an image, video, or title to be valid.
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Best Practices for Rich Card with images

  • Maximum 2MB for standalone image

  • Optimum resolution for media (Rich card Image ) is 1440px x720px

  • Number of characters in Card Description should not exceed 2000 characters. (We recommend 112 characters or below)

  • Number of characters in Card Title should not exceed 80 characters. (We recommend 40 characters or below)

  • Maximum four Suggested Actions (CTAs) allowed. (We recommend 2CTAs per rich card)


Supported Formats

  • For Images: jpeg, jpg, gif, png

  • For videos: mp4, mpeg, mpeg4, webm.
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Best practices for Rich Card for Videos

  • Maximum 10MB for standalone video

  • Maximum 40Kb for thumbnails

  • Optimum resolution for media (Video) is 1440px x720px. (Recommended but not mandatory)

  • Optimum resolution for the media's thumbnail is 770x335 px. (Recommended but not mandatory)

  • Number of characters in Card Description should not exceed 2000 characters. (We recommend 112 characters or below)

  • Number of characters in Card Title should not exceed 80 characters. (We recommend 40 characters or below)

  • Maximum four Suggested Actions (CTAs) allowed. (We recommend 2 CTAs per rich card)

Supported Formats

  • For videos: mp4, mpeg, mpeg4, webm

Carousel Teamplate 

The RCS carousel is a horizontally scrollable carousel of up to 10 vertical rich cards. Each card can include the following elements:

 Title text
 Subtitle text 
 Image
 Up to 4 buttons (RCS limitations)
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