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RCS Template creation and Best Practices

Basic Message

The Basic Message within Rich Communication Services (RCS) operates functionally identical to a Short Message Service (SMS) text message. It transmits content solely in plain text format, prioritizing reliable delivery for straightforward communication.


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​Single Rich Cards

It is a regular text message with a single, interactive element to grab attention. Add a picture/video/gif , product link, or clickable button to make your message stand out. Rich cards can contain the following items:

  • Image/video

  • Title text

  • Description text

A list of suggested replies and suggested actions (maximum 4) A rich card can contain any or all of the listed items, but a card must contain at least an image, video, or title to be valid.
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Best Practices for Rich Card with images

  • Maximum 2MB for standalone image

  • Optimum resolution for media (Rich card Image ) is 1440px x720px

  • Number of characters in Card Description should not exceed 2000 characters. (We recommend 112 characters or below)

  • Number of characters in Card Title should not exceed 80 characters. (We recommend 40 characters or below)

  • Maximum four Suggested Actions (CTAs) allowed. (We recommend 2CTAs per rich card)


Supported Formats

  • For Images: jpeg, jpg, gif, png

  • For videos: mp4, mpeg, mpeg4, webm.
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Best practices for Rich Card for Videos

  • Maximum 10MB for standalone video

  • Maximum 40Kb for thumbnails

  • Optimum resolution for media (Video) is 1440px x720px. (Recommended but not mandatory)

  • Optimum resolution for the media's thumbnail is 770x335 px. (Recommended but not mandatory)

  • Number of characters in Card Description should not exceed 2000 characters. (We recommend 112 characters or below)

  • Number of characters in Card Title should not exceed 80 characters. (We recommend 40 characters or below)

  • Maximum four Suggested Actions (CTAs) allowed. (We recommend 2 CTAs per rich card)

Supported Formats

  • For videos: mp4, mpeg, mpeg4, webm

Carousel Teamplate 

The RCS carousel is a horizontally scrollable carousel of up to 10 vertical rich cards. Each card can include the following elements:

 Title text
 Subtitle text 
 Image
 Up to 4 buttons (RCS limitations)
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