Segmento User Event

We are excited to introduce a new User Events feature for MSG91’s Segmento. The user events feature encompasses the actions and behaviors users engage in across various digital channels, including website visits, clicks, and purchases. These events are meticulously tracked and recorded, capturing important details such as timestamps and attributes (such as product information). This data is instrumental in constructing a comprehensive view of user engagement, allowing businesses to better understand customer interactions and preferences.

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This user event feature can be implemented on any website using the User Events APIs. Currently, it is readily available through the user panel support in the Shopify plugin and the Hello-Chat widget.

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# Shopify User Event integration with Segmento:

Considering you have already installed the MSG91 app in your Shopify store, please refer to the below-mentioned steps to achieve it. In case you haven't installed our app yet then please check this article.

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-- On the left-hand side panel, you will find the Segmento

-- Select the phonebook.

-- Toggle the user Event to get started.

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Note: You can enable only a single phonebook through Shopify.

Now select the respective phonebook and Click on the filter by User Events:

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Filter by the User Event: To effectively utilize the AI Query tool for event data search, adhere to the following instructions:

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After adding the attribute navigate to the Hello section >> All inboxes and click on the three dots >> Extra Parameter.

Once you click on the Extra parameter a dashboard to map the domain will get pop-up, map the domain parameter with attributed that we have created.

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When the domain is mapped and updated, all the activities of the user will be tracked in the Segmento when we click on the that particular user.

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#User events through API:
You can also use user events feature with the help of our APIs for that please refer to this help article.