Skip URL Feature in MSG91 ShortURL

The Skip URL feature in MSG91’s ShortURL service provides flexibility and control when shortening URLs within your SMS content. This feature allows you to skip shortening specific static URLs, ensuring that only dynamic or variable URLs are processed for shortening. This helps maintain the integrity of certain links while optimizing others for compact delivery.

What is the Skip URL Feature?

The Skip URL feature is designed to:

• Exclude Static URLs: Prevent specific static links from being shortened.

• Shorten Variable URLs: Ensure that dynamic or parameter-based URLs are still optimized.

• Simplify SMS Content Management: Streamline the handling of multiple types of URLs in your message templates.

Why Use the Skip URL Feature?

• Preserve Brand Recognition: Static URLs, such as your website homepage, remain intact to maintain brand consistency.

• Target Optimization: Only variable URLs that change per recipient are shortened, reducing redundancy.

• Improved Analytics: Helps in differentiating between static and variable link performance.

How to Enable and Use the Skip URL Feature

1. Log in to Your MSG91 Account:
   Navigate to your dashboard.

2. Go to ShortURL Settings:

   • Locate the ShortURL section under the Utilities.

     

3. Access the Skip URL Configuration:

   • Open the settings for ShortURL.

   • Look for the Skip URL Feature option.

     

4. Add Static URLs to Skip:

   • Enter the static URLs you want to exclude from shortening.

     

   • For example, if your website’s URL is https://www.example.com, add it under the Skip URL box.

   • You can add URLs without https/http or www in the Skip URL field. This means if your content contains a static URL like xyz.com, you can add it to bypass URL shortening.

     

   • Choose the microservice (SMS, WhatsApp, or Both) for which you would like to enable this feature.

   • Save the configuration.

5. Send SMS with Mixed URLs

   When you send an SMS containing both static and variable URLs, the system will automatically skip shortening for the URLs listed in the Skip URL configuration.

   Example:

   • Message Content:
     "Hello [Name], visit our website at https://www.example.com and track your order here: https://tracking.example.com/[orderID]."

   • Outcome:

     • Static URL (https://www.example.com): Skipped, remains unchanged.

     • Variable URL (https://tracking.example.com/[orderID]): Shortened automatically.

Frequently Asked Questions

1. Can I add multiple URLs to the Skip List?
   Yes, you can add multiple static URLs to the Skip URL list. Ensure that each URL is added separately.

2. What happens if I don’t configure the Skip URL feature?
   If the Skip URL feature is not configured, all URLs in your message content will be shortened by default.

3. Can I update or remove URLs from the Skip List?
   Yes, you can edit the Skip URL list anytime from the ShortURL settings in your MSG91 dashboard.

Need Assistance?

If you have questions or need further support, feel free to contact our support team at [email protected] or via chat on the MSG91 platform.

Leverage the Skip URL feature to optimize your messaging strategy with MSG91!