What is an SMS campaign, its uses, and how to delete the old campaign name?


A campaign name is a Tag given to the messages you sent, for easy management of the reports.

It can also be understood as a subject line of a mail or a heading name that will help you remember the SMS you sent previously.


For example- If you wish to send greeting messages on the occasion of Diwali, you may use the campaign name Diwali wishes.


  1. Login to your MSG91 account. 

  2. Click on SMS > Send SMS and then just click on the campaign bar. All your campaign names will be appearing on the right-hand side of the screen. Select a campaign by clicking on its name.

  3. To delete all campaigns click on Delete All and to delete a single campaign click on the delete icon on the right side of the campaign.