WhatsApp pricing and how to subscribe for WhatsApp services?
WhatsApp Service Message Pricing Update
Effective from 1 October 2026
Meta has introduced a new pricing model for WhatsApp service messages in India.
💬 What’s Changed?
1,000 service messages per business phone number/month are free.
After the free limit, each delivered service message costs ₹0.115 + GST.
Customer-initiated messages remain free.
Messages sent through eligible Click-to-WhatsApp Ads or social media CTA buttons within the applicable 72-hour free entry window remain free.
Utility template messages sent during an active 24-hour customer service window are now chargeable.
There is no volume-based discount for service messages.
📌 Example
If you send 2,500 service messages from one business phone number in a month:
1,000 messages → Free
1,500 messages → ₹172.50 + GST
What is a WhatsApp Service Message?
A service message is a message sent by a business to help a customer with a request or ongoing conversation.
⚠️ Important
These are Meta charges. Any MSG91 subscription or platform charges are separate.
Instructions for subscribing to the WhatsApp service
Once your registration gets completed on meta and integration steps will be completed with MSG91. Subscribe to the WhatsApp plan to start using WhatsApp services.
Click on Upgrade and this window appears:
Country wise pricing :
Free Session:
1. Free conversations: If the user responds to a message with an action button; i.e. visit a link or call a number; or the user clicks on a Facebook AD; then the business is allowed to send any kind of message from that particular time till 72 hours and no message will be charged during this time.
Paid Conversations:
1. User conversations: If the user initiates a chat, then user-initiated (Service Message) prices will be applied to those messages replied with a text/media/locations by a business. But, if the business replies with a template; the template category charges will be applied to that particular conversation. You can refer for more details (https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages)
2. Business conversations: If the business sends different category templates, those templates will be charged according to their category for every template message sent
Note: This pricing change will be applicable from the 01-Oct-2026.
If you still face any issues do not hesitate to drop us a mail at [email protected], we are always here to help you.