Best practices to increase email deliverability

To maintain optimal email deliverability and uphold your domain reputation, please consider the following expert recommendations:

1. Preparing for High Email Volumes: 

To ensure your account can handle large email volumes, kindly provide us with the following details:

- What is your expected daily email volume?

- What is the maximum volume you anticipate sending per hour?

- Will your email traffic pattern be consistent, or do you expect abrupt fluctuations?

2. Gradual Increase in Email Volume: 

When planning to send large volumes of emails, it is essential to increase the count gradually and keep it consistent. This approach helps avoid negative impacts on your domain and IP reputation with major email providers such as Gmail, Yahoo, and Outlook.

3. Failure Rate Management:

The failure rate should not exceed 3%, as a higher rate can adversely affect the reputation of your email domains and sending IPs. If this threshold is breached, the system will temporarily disable the domain. To minimize this risk, we recommend using our email validation feature, which identifies valid and deliverable email addresses before sending, thereby reducing unnecessary failures. Email Validation - HelpDoc.

4. Targeted Audience:

Emails should be sent exclusively to registered audiences and not to unverified or unknown data sets.

5. Anti-Spam Policy: 

It is crucial to avoid sending emails for spam or any inappropriate purposes.