Msg91 Help Doc
Sender ID
What is the meaning of Prefixe...

What is the meaning of Prefixes like AD, JX, VM, CP, etc. in Sender Id?


When a recipient receives an SMS from any Sender (Company), a Sender ID along with a Prefix is displayed on the top of the SMS.
For example- VM-ICICIB, AD-AxisBK, JX-MSG91


The Prefix has a specific representation about the Telecom Operator:

A. The first character of the Prefix represents the Telecom Operator’s name, like Airtel, Jio, Vi, etc who has delivered the SMS:

First Character of Prefix

Telecom Operator

A

Airtel

B

BSNL

I

Idea Cellular

J

Reliance Jio

M

MTNL

R

Reliance Communications

T

Tata Teleservices

V

Vodafone

C and Q

Videocon

B. The second character of Prefix represents the Location of Telecom Operator’s infrastructure used in delivery of this SMS: 

Second Character of Prefix

Location

A

Andhra Pradesh

S

Assam

B

Bihar

D

Delhi

G

Gujarat

H

Haryana

I

Himachal Pradesh

J

Jammu & Kashmir

X

Karnataka

L

Kerala

K

Kolkata

Y

Madhya Pradesh

Z

Maharashtra

M

Mumbai

N

North East

O

Orissa

P

Punjab

R

Rajasthan

T

Tamilnadu

E

UP-East

W

UP-West

V

West Bengal

Henceforth, when you get an SMS from AD-MSG91, you can interpret that you've got this SMS from Airtel through their Delhi SMS infrastructure.

Related Help Doc:

https://msg91.com/help/dlt-registration-in-india/suffix-in-sms-sender-id