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Step 1
Create Your MSG91 Account
Sign up for MSG91 and open the WhatsApp channel in your dashboard.
WhatsAppWhatsApp Business Platform for businesses in the Philippines
Send WhatsApp campaigns, order updates and OTPs. Automate customer replies with no-code AI chatbots and give personalized support. MSG91 keeps all your marketing, sales and customer support conversations in one easy platform.
Trusted by 30,000+ Businesses Worldwide | Official WhatsApp Business Platform | AI-Powered Automation
Too Many Customer Messages? There's a Better Way.
"Available pa po?"
"Pwede COD?"
"Nasaan na yung order ko?"
These are everyday questions for many businesses in the Philippines.
When your team handles every enquiry manually, the messages keep coming, but important sales conversations can get buried.
MSG91 brings marketing, notifications, sales, and customer support into one connected WhatsApp experience. Let automation handle predictable tasks, and give your team more time for customers who need personal attention.
Everything Your Customer Communication Needs
Marketing
Reach opted-in shoppers with relevant campaigns and product announcements.
Notifications
Send timely order confirmations, COD verification requests, reminders, and delivery updates.
Customer Support
Answer enquiries through AI chatbots and connect customers with your team.
Sales
Help interested buyers explore products, ask questions, and complete the next step.
MSG91 WhatsApp Business Platform Features
One Platform for Every Stage of the Customer Journey. From the first promotional message to the final customer-support reply, MSG91 gives businesses the tools to manage WhatsApp communication without complicated manual processes.
Promotional Bulk WhatsApp Messaging via CSV
Planning an 11.11 sale or announcing a new product collection? Sending promotional messages individually can quickly become overwhelming. MSG91 WhatsApp marketing software helps Philippine businesses upload opted-in contacts through CSV files, personalise approved messages, and schedule promotional outreach directly from the dashboard. You can manage large customer lists without developing your own bulk-sending system.
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Transactional WhatsApp Messaging
Customers shouldn't have to message your business repeatedly just to confirm an order or check an important transaction. Using the WhatsApp Cloud API, MSG91 helps businesses automate approved transactional messages based on activities in connected systems. From order confirmations to collection notices, important updates can reach customers without requiring manual follow-ups.
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Automated WhatsApp Reminders
A forgotten appointment or missed deadline doesn't always mean the customer has lost interest. Sometimes they simply need a reminder. MSG91 helps Philippine businesses schedule WhatsApp messages around important appointments, due dates, and upcoming activities, reducing manual follow-up work while keeping customers informed.
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Two-Way WhatsApp Customer Support
Customers don't always want an automated update. Sometimes they need to explain what went wrong or ask another question. With WhatsApp Business Platform in the Philippines, MSG91 supports two-way conversations that teams can manage through MSG91 Hello. Agents can review previous messages, coordinate with teammates, and follow up without losing the customer's context.
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WhatsApp AI Chatbot for 24/7 Customer Assistance
Customers may message in Filipino, English, or a mix of both. MSG91 lets businesses configure AI-powered WhatsApp chatbots for Filipino and English conversations, making support more natural for local customers. Bots can answer common questions, use connected information for complicated enquiries, and hand over conversations through Hello when a human agent is needed.
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Drive Sales Directly Through WhatsApp Conversations
A customer is interested in buying, but they still have questions about product options, requirements, or availability. Instead of sending them through several forms, MSG91 helps businesses continue the sales journey inside WhatsApp. Interactive messages and guided workflows let teams collect the right information and connect customers with salespeople when needed.
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Click-to-WhatsApp Ads for Lead Generation
Someone sees your Facebook ad and wants to ask about the offer before signing up. Why make them fill out a long form first? Click-to-WhatsApp Ads let interested customers open a WhatsApp conversation directly from eligible Facebook and Instagram advertisements. MSG91 helps teams respond quickly, qualify enquiries, and connect promising leads with the right salesperson.
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WhatsApp Product Catalogue
Online shoppers often want to compare products before placing an order. Instead of repeatedly sending individual photos and descriptions, businesses can use WhatsApp catalogue messages to present product information in one conversation. MSG91 supports product catalogue messaging through compatible WhatsApp APIs, making product discovery easier for customers.
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WhatsApp Broadcast and Campaign Management
A single promotional message is easy to plan. Running campaigns throughout the year is more complicated. From summer travel promotions to holiday campaigns, MSG91 helps Philippine businesses organise broadcasts, schedule communication, and review performance through a central dashboard rather than manually managing each promotional activity.
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WhatsApp Click Count Tracking
How do you know whether customers are actually interested in the links you share? MSG91 supports click tracking for properly configured WhatsApp template website buttons, giving businesses a clearer view of link engagement. Instead of relying only on message delivery and read statuses, marketers can check whether customers opened specific pages.
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Base64 Media Support for WhatsApp API
Some businesses generate customer documents automatically and need to send them without manually uploading each file. MSG91 supports compatible Base64 media attachments through its WhatsApp APIs, helping developers integrate document delivery into existing applications. This is especially useful for files generated dynamically from business systems.
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Create and Manage WhatsApp Templates Inside the Panel
Businesses send recurring messages every day, but preparing and approving templates shouldn't require unnecessary switching between tools. Through the WhatsApp Business Platform, MSG91 lets teams create, organise, and manage templates directly from the dashboard. Its template library also helps businesses prepare common message formats and submit them for Meta approval.
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WhatsApp Analytics and Campaign Performance
Sending thousands of messages is useful only when you understand the results. MSG91 provides WhatsApp analytics that help businesses examine available delivery, read, and failure information. Marketing teams can review campaigns while operations teams identify communication problems and opportunities for improvement.
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Export WhatsApp Message Logs
Sometimes a customer says they never received an important message. Rather than guessing what went wrong, your team needs detailed sending records. MSG91 allows businesses to filter and export WhatsApp reports, making it easier to investigate delivery failures, review message activity, and prepare internal reports.
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WhatsApp Payments and Payment Links
A customer may be ready to pay but still needs a convenient checkout option. MSG91 supports payment-related messaging and API workflows that can connect customers to compatible payment providers. Philippine businesses can share suitable external checkout or payment links, including GCash or Maya payment options where their chosen payment provider supports them, without claiming that native WhatsApp payments are universally available.
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WhatsApp Opt-Out and Blacklist Management
Not everyone wants promotional messages forever. MSG91 helps businesses respect customer preferences through configurable opt-out keywords, message rules, and blocked-contact controls. These features support responsible communication and help businesses meet applicable requirements under the Philippines' Data Privacy Act of 2012.
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Audience Segmentation for Relevant Campaigns
A college student shopping for a laptop doesn't need the same offer as a parent looking for school supplies. MSG91 helps businesses organise audiences using available preferences, purchase information, and compatible segmentation workflows. This makes communication more relevant without treating an entire customer database as one identical audience.
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WhatsApp Integrations, APIs, and Webhooks
Your WhatsApp messages shouldn't operate separately from your store, CRM, or internal software. When comparing WhatsApp Business service provider in the Philippines, integration flexibility matters. MSG91 provides messaging APIs, supported integrations, and webhooks that help businesses connect WhatsApp communication with operational events instead of manually transferring information between systems.
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WhatsApp OTPs With Multi-Channel Fallback
Customers trying to sign in or verify an account don't want to restart the entire process when an OTP fails to arrive. MSG91 supports WhatsApp authentication templates and configurable verification workflows. With the OTP Widget, businesses can provide alternative channels where supported, making verification more convenient for users.
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WhatsApp Voice Calling and Voice AI
Sometimes customers can explain a problem faster by talking than by typing several messages. MSG91 supports WhatsApp Voice Calling for eligible Cloud API numbers and offers Voice AI capabilities in supported configurations. Businesses can combine voice assistance with messaging and route conversations to human agents when necessary.
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MSG91 Chat Window for Longer Customer Conversations
Some customer requests need several messages, explanations, and follow-ups. MSG91 Chat Window lets businesses move eligible WhatsApp conversations into a dedicated chat experience while continuing assistance through Hello. Rather than sending every reply through WhatsApp, teams can handle extended conversations through a connected support environment.
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Stop Managing Chats. Start Moving Business Forward.
Whether it's an order question, a sales enquiry, or a support request, MSG91 helps your business respond without getting overwhelmed. Bring your WhatsApp communication together and see how much easier customer engagement can be.
Why Choose MSG91 for WhatsApp Business API in the Philippines?
One Connected Platform. More Control Over Every Conversation.
Your business doesn't need another tool that only sends messages. It needs a platform that helps you reach customers, manage replies, connect existing systems, and understand what happens after every interaction. MSG91 combines official WhatsApp Business Platform access with practical automation and customer-support tools, helping businesses in the Philippines communicate more efficiently.
Campaigns Without Complicated Development
Upload opted-in contacts, personalise approved templates, schedule messages, and monitor campaign activity without building every workflow from scratch.
More Than Just WhatsApp
Connect communication across WhatsApp, SMS, RCS, email, and voice through MSG91's multi-channel tools and supported integrations.
Customer Support in Filipino and English
Use configurable AI chatbots to answer common questions and support complex enquiries, with human-agent handover through MSG91 Hello.
A Shared Workspace for Your Team
Bring conversations, agent assignments, support tickets, and performance information into a central customer-service platform.
Integrations That Fit Your Business
Connect compatible Shopify stores, CRMs, and internal applications using supported APIs and webhooks.
Assistance From Initial Setup to Daily Operations
The MSG91 team can assist with account setup, Meta verification, number registration, template configuration, integrations, and technical questions through supported support channels.
Protect Customer Communication with Trusted Security
MSG91 follows SOC 2 Type II-audited security practices, helping businesses in the Philippines manage customer communication with greater confidence through independently assessed security controls.
Choose a Platform Trusted by Businesses
MSG91 has received 200+ reviews across its products on the G2 platform, reflecting customer experiences with its messaging and communication solutions.
Benefits of MSG91 WhatsApp Business API for Philippine Businesses
Better Conversations Without More Manual Work
Give Customers Faster Answers
Use AI chatbots and guided workflows for suitable enquiries, so customers don't need to wait for every simple question.
Make Buying Easier
Help interested shoppers explore products, ask questions, request quotations, and move towards a purchase through familiar conversations.
Keep Customers Informed
Automate important confirmations, updates, and reminders using connected business information.
Reach the Right Audience
Create more relevant campaigns based on available customer interests and communication preferences.
Keep Every Team on the Same Page
Help agents collaborate through shared inboxes, customer histories, and organised support tickets.
Make Communication Performance Visible
Use delivery reports, campaign analytics, and support information to understand what needs improvement.
How to Get Started With MSG91 WhatsApp Business Platform in the Philippines
Four Steps to Better Customer Communication
- Step 2
Connect Your Business
Connect your Meta Business Portfolio, add an eligible number, and complete the required verification. Meta may ask for additional business information, including DTI or SEC documents where applicable.
- Step 3
Configure Your Messaging
Create approved WhatsApp templates, set up campaigns, configure chatbots, and connect compatible business systems.
- Step 4
Start Communicating
Send eligible messages, manage replies through Hello, and review results through MSG91 reports.
Frequently Asked Questions
- WhatsApp Business API helps growing businesses in the Philippines communicate with customers without handling every conversation manually. It supports bulk messaging, AI chatbots, CRM integrations, automated notifications, and customer support with multiple agents.
- Businesses in Metro Manila, Cebu, Davao, and across the Philippines can use it for order updates, marketing campaigns, appointment reminders, and customer enquiries.
- And you don't need to be a developer to get started. With MSG91, businesses can connect WhatsApp, launch campaigns, create chatbots, and manage conversations through a simple, no-code dashboard.
- Less technical work. More time to focus on your customers.
- Managing customer conversations shouldn't require complicated software or technical expertise. MSG91 brings WhatsApp campaigns, AI chatbots, and customer support together in one easy-to-use platform.
- MSG91 offers competitive WhatsApp messaging rates, positioned below Meta's standard pricing, along with a no-code dashboard for bulk campaigns and AI chatbots.
- And it goes beyond WhatsApp. With MSG91 One API, businesses can connect SMS, RCS, email, WhatsApp, and voice through unified communication workflows.
- You also get MSG91 Hello, an AI-powered customer support platform with a shared inbox for managing conversations across teams.
- Trusted by 30,000+ businesses globally, MSG91 helps companies simplify communication without juggling multiple tools.
- WhatsApp Business API pricing in the Philippines includes messaging charges and a platform subscription. MSG91 offers messaging rates approximately 10% lower than Meta's standard GBP pricing, helping businesses reduce communication expenses.
- MSG91's rates for Philippine numbers (+63), in GBP, are:
- Marketing: £0.05488 per message
- Utility: £0.00736 per message
- Authentication: £0.00736 per message
- Service: £0.00736 per billable message after the free allowance
- The MSG91 Titan plan costs £6/month, with the first two months free. Messaging charges and applicable taxes are separate.
- For example, sending 10,000 billable marketing messages costs £548.80 with MSG91 compared with £607 at Meta's standard rate, saving £58.20 before subscription fees and taxes.
- For a detailed breakdown, explore MSG91 WhatsApp Business API Pricing in the Philippines and Meta's WhatsApp Business Platform Pricing.
- Yes. When your business handles customer conversations and personal information, security and reliability matter.
- MSG91 is SOC 2 Type II audited, demonstrating that its security controls have undergone independent assessment.
- MSG91 stores customer data for Philippine businesses in regional Asia-Pacific data centres, supporting secure data management and regional data protection needs.
- MSG91 is also trusted by 30,000+ leading brands and businesses across 192+ countries, with 200+ reviews on the G2 platform.
- By combining documented security controls with Meta's official WhatsApp Business Platform infrastructure, MSG91 helps Philippine businesses manage messaging, automation, and customer support with confidence.
- Explore MSG91's security certifications and MSG91 reviews on G2.
- Yes. MSG91 enables businesses in the Philippines to run 11.11, 12.12, payday, Christmas, and product-launch campaigns without developing custom messaging tools.
- Upload opted-in contacts using CSV files, personalise approved templates, schedule promotional messages, and track delivery performance.
- To attract new customers, businesses can also use Click-to-WhatsApp Ads on Facebook and Instagram. Interested shoppers can start a WhatsApp conversation directly from an advertisement, where an AI chatbot collects their requirements, answers product questions, and guides them through the initial buying process.
- For example, an online furniture store in Manila can promote its 12.12 collection through Instagram. The chatbot helps customers choose suitable items, confirm delivery locations, and understand payment options. If someone needs a quotation or wants to speak with the sales team, the conversation moves to MSG91 Hello. An agent can then reply through WhatsApp or call the customer to complete the enquiry.
- MSG91 supports opt-out management. Promotional messaging must follow Meta's policies, appropriate consent requirements, and the Philippines' Data Privacy Act of 2012.
- Explore MSG91 Campaign and the Click-to-WhatsApp Ads guide.
- Yes. MSG91 AI chatbots can communicate in Filipino and English while combining rule-based steps and AI-powered responses within one chatbot.
- The chatbot can integrate with 2,000+ applications, make API calls, and access connected business information to handle FAQs, COD confirmations, product recommendations, delivery tracking, returns, and more complicated customer requests.
- Businesses can choose multiple AI models and configure backup models to help prevent interruptions when the primary model is unavailable.
- For example, a Cebu-based online retailer can use a chatbot to answer product enquiries, check connected inventory information, and assist with delivery updates. When customers need personal assistance, conversations transfer to human agents through MSG91 Hello, where teams can continue from a shared inbox or mobile app.
- MSG91 also offers 24/7 customer assistance, combining AI available at any time for routine and complex technical questions with expert human support through email, WhatsApp messaging and calls, voice calls, and scheduled meetings.
- Explore MSG91 WhatsApp AI Chatbots and the Hello mobile application.
- Since October 1, 2026, Meta has charged for WhatsApp service messages beyond the monthly free allowance. The first 1,000 service messages per business phone number remain free each month, while additional billable messages cost £0.00736 each with MSG91 in the Philippines.
- Utility templates sent within an active customer service window also became chargeable, subject to applicable exceptions.
- For businesses handling hundreds of customer enquiries daily, these costs can add up.
- MSG91 Chat Window helps reduce expenses through a simple process: WhatsApp → Chat Window → Hello.
- Customers start on WhatsApp and continue conversations through a dedicated Chat Window. AI chatbots and human agents can then assist through Hello without sending every reply over WhatsApp.
- Messages exchanged inside Chat Window don't incur Meta's WhatsApp messaging charges. Messages sent through WhatsApp remain chargeable.
- Follow the MSG91 Chat Window setup guide.
- Yes. MSG91 supports WhatsApp OTPs for account verification, customer login, and other eligible authentication workflows.
- WhatsApp authentication messages to Philippine numbers cost £0.00736 per message, based on the supplied pricing.
- If a verification code does not arrive, the MSG91 OTP Widget offers configurable retries and supported alternatives through SMS, voice, and email. Additional channel or Widget charges may apply.
- Businesses can also use WhatsApp Flows to let customers complete tasks without leaving the chat, including appointment bookings, event registrations, lead enquiries, application forms, and feedback collection.
- For important operational notifications, supported MSG91 workflows can use SMS, RCS, email, or voice as fallback options when WhatsApp delivery fails.
- This is useful for Philippine online stores, fintech applications, clinics, and digital services that need dependable communication across customer journeys.
- Explore the OTP Widget integration guide.
- From online retailers and BPO companies to travel agencies and healthcare clinics, businesses handling frequent customer enquiries, bookings, and transaction updates can save time with WhatsApp automation.
- Some relevant industries in the Philippines include:
- E-commerce and Online Retail: Automate COD confirmations, abandoned cart reminders, order updates, and customer support.
- BPO and Customer Service: Manage customer enquiries, automate initial responses, and route conversations to agents.
- Travel and Hospitality: Handle tour enquiries, hotel reservations, booking confirmations, and guest assistance.
- Fintech and Digital Services: Send OTPs, account notifications, and payment reminders.
- Education and Training: Manage enrolment enquiries, class reminders, and student support.
- Healthcare and Clinics: Automate appointment confirmations and routine administrative enquiries.
- For Shopify stores, MSG91's Shopify integration connects messaging with everyday e-commerce activities. Businesses can use AI chatbots, multichannel verification through WhatsApp, SMS, email, and voice, COD-to-prepaid conversion workflows, and automated customer notifications covering order confirmation, tracking, and 12+ supported events.
- For example, a Davao-based online store can automate COD verification, update customers about dispatch, and allow a chatbot to answer delivery-related questions.
- With MSG91 Hello, human agents can manage conversations from a shared inbox whenever personalised assistance is needed.
- Getting started with WhatsApp automation shouldn't require coding skills. MSG91 makes WhatsApp Cloud API setup simple, even for business owners and teams without technical experience.
- You can connect your WhatsApp number, launch campaigns, create approved message templates, and configure supported chatbots through a user-friendly dashboard.
- Get started in four steps:
- 1: Create your MSG91 account.
- 2: Connect your Meta Business Portfolio.
- 3: Add an eligible number.
- 4: Complete verification and configure your messages.
- That's it! Once connected, you can start managing everyday WhatsApp communication without writing code. Advanced custom integrations may require technical configuration, and additional Meta verification can affect activation time.
- Do I need DTI or SEC registration, and can I keep my +63 number? DTI registration for sole proprietorships or SEC documents for corporations may be requested during Meta business verification, but they aren't mandatory for every initial setup.
- Already using WhatsApp Business on your +63 number? You may be able to migrate an eligible number to MSG91. However, WhatsApp Coexistence isn't currently supported for Philippine numbers, so simultaneous use of the Business App and API on the same number isn't available through that feature.
- Need help? MSG91 offers 24/7 customer assistance, combining expert human support through email, WhatsApp, calls, and scheduled Google Meet sessions with round-the-clock AI that handles both routine questions and complex technical enquiries.
- Human expertise when you need it. Intelligent AI whenever you need answers.
- You can also use MSG91 Hello to offer your customers AI-powered conversations, a shared inbox, and seamless handover to human agents.
- From your first WhatsApp setup to everyday customer communication, MSG91 keeps your business connected and supported.
- Explore the MSG91 WhatsApp onboarding guide, MSG91 Hello, or contact our support team.
Every Customer Message Is a Chance to Do Business Better.
From 11.11 campaigns and COD-related communication to AI chatbots and customer support, MSG91 gives your business the tools to stay connected. Make marketing, sales, automation, and customer service work together with MSG91 WhatsApp Business Platform in the Philippines.
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