Sender ID

Msg91 Help Doc

Sender ID

Sender ID configuration

Sender ID :-

Sender ID is a set of characters that represent the identity of a sender. For example, when you receive a regular SMS from a friend, her/his name (as stored in your contacts) is displayed as a Sender. Similarly, when a business sends an SMS to its customers, a numeric or alphabetic set of characters represents the company or brand name..

Sender ID for Promotional SMS is numeric and is decided by the operator. For example 777777

What is a Sender ID?

Nov 11, 2024

To Add a Sender ID (header) on MSG91, follow these simple steps:

1. Log In to the MSG91 account and select SMS..

2. Select the "Sender ID" option available from the sidebar and click on the Create Sender ID button from the top.

3. Select the Country you want to send the message to in the "Destination Country" dropdown. Click on the "Add More" option to add more countries, or you can also tick the box if wanted to send a message to more than 10 countries.

In the case of India, then you have to add "DLT Entity/PE Id". According to TRAI (Telecom Regulatory Authority of India), every SMS content/header needs to be approved by DLT.
In the case of International countries, please refer to the Rules option and fill out the form for the desired countries. Download the given documents (if any) and submit them to us at [email protected] after filling them out as suggested.

4. Once you are done, click on the "Create" button. The sender id will be shown below. You can see the details like PE ID, Countries for which it is added from the dropdown.

To Update/Edit an added Sender ID (header) on MSG91, follow these simple steps:

To Delete an added Sender ID (header) on MSG91, follow these simple steps:

How to Add, Update, or Delete a sender ID (header) on MSG91?

Nov 20, 2024

SMS will be delivered via default Sender IDs even if you don’t register your Sender IDs. This is preferred for lower volume as a swift and hassle-free solution with NO REGISTRATION COST..

However, for higher volumes, we recommend registering your own SID. Currently default Sender ID is not available in China, Vietnam, Mozambique, Serbia, the Czech Republic, Singapore, Kazakhstan, and Russia.

If you don't want to use the default Sender ID, you can follow the registration process below.

There are two types of Sender ID registration processes: Countries that require documents and Countries that require information.

Registration Fees:

Countries that require documents- INR 1000 or USD 15, or GBP 15 per Country
Countries that require information- INR 500 or USD 10 or GBP 10 per Country

For all Countries- INR 10000 or USD 200 or GBP 200.

Notes:
-- Country-wise Sender IDs approval ETAs help doc -> https://msg91.com/help/MSG91/what-is-the-supported-type-of-sender-id-for-different-countries

-- Additional Registration fees may apply in a few countries by the Telecom Operator of the country; the above-mentioned registration fees do not include them.

-- Sender ID registration will only be initiated once your SMS traffic in that particular Country exceeds 2000 messages per month from the 2nd Country onwards.

Countries that require documents:

Step 1: Kindly fill out this Form

Step 2: If you have registered offices in your targeted countries, kindly download local documents and mail us the sealed and signed forms on company letterhead along with local business certificates to [email protected].

In the absence of registered offices, kindly download the International documents and mail the sealed and signed forms on company letterhead to [email protected].

Note: Sender ID requests for Document required countries will not be taken ahead until we receive their corresponding Documents.

Country	International Doc	Local Doc
Australia	Download	Download
Bangladesh	-	Download
Brazil	-	Download
Bulgaria	Download	Download
Canada	Download	Download
China	Download	Download
Egypt	Download	Download
Hong Kong	Download	Download
India	-	Help Doc
Indonesia	Download	Download
Italy	Download	Download
Jordan	Download	Download
Kenya	Download	Download
Nigeria	-	Download
Kuwait	Download	Download
New Zealand	Download	Download
Oman	Download	Download
Pakistan	Download	Download
Philippines	Download	Download
Poland	Download	Download
Qatar	Download	Download
Saudi Arabia	Download	Download
Singapore	Download	Download
Taiwan	Download	Download
Tanzania	Download	Download
Thailand	Download	Download
Turkey	Download	Download
United Arab Emirates	Download	Download
United States	Download	Download
Vietnam	Download	Download

Countries that require information:

Step 1: For the below-mentioned countries kindly fill out this Form

Step 2: We will then share your details with the Operators and confirm with you once the Sender Id is approved. Post confirmation you can send SMSs to approved Countries.

Step 3: If you have registered offices in your targeted countries, kindly mail us local business certificates of all those countries at [email protected]

Afghanistan	Gabon	Nepal
Albania	Gambia	Netherlands
Algeria	Georgia	New Caledonia
Andorra	Germany	Nicaragua
Angola	Ghana	Niger
Antigua and Barbuda	Gibraltar	Norfolk Island
Argentina	Greece	North Macedonia
Armenia	Greenland	Norway
Aruba	Grenada	Palau
Austria	Guadeloupe	Palestinian Territory
Azerbaijan	Guam	Panama
Bahamas	Guatemala	Papua New Guinea
Bahrain	Guernsey	Paraguay
Barbados	Guinea	Peru
Belarus	Guinea-Bissau	Portugal
Belgium	Guyana	Reunion
Belize	Haiti	Romania
Benin	Honduras	Russia
Bermuda	Hungary	Rwanda
Bhutan	Iceland	Saint Kitts and Nevis
Bolivia	Iran	Saint Lucia
Bosnia and Herzegovina	Iraq	Samoa
Botswana	Ireland	Senegal
Brunei	Isle of Man	Serbia
Burkina Faso	Israel	Seychelles
Burundi	Jamaica	Sierra Leone
Cambodia	Japan	Sint Maarten
Cameroon	Jersey	Slovakia
Cape Verde	Kazakhstan	Slovenia
Cayman Islands	Kosovo	Solomon Islands
Central African Republic	Kyrgyzstan	Somalia
Chad Republic	Latvia	South Africa
Chile	Lebanon	South Korea
Colombia	Lesotho	South Sudan
Comoros	Liberia	Spain
Congo	Libya	Sri Lanka
Congo Democratic	Liechtenstein	Sudan
Cook Islands	Lithuania	Suriname
Costa Rica	Luxembourg	Sweden
Cote divoire	Macau	Switzerland
Croatia	Madagascar	Syria
Cuba	Malawi	Tajikistan
Cyprus	Malaysia	Timor-Leste
Czech Republic	Maldives	Togo
Denmark	Mali	Tonga
Djibouti Republic	Malta	Trinidad and Tobago
Dominican Republic	Martinique	Tunisia
Ecuador	Mauritania	Turkmenistan
El Salvador	Mauritius	Uganda
Equatorial Guinea	Mexico	Ukraine
Estonia	Moldova	United Kingdom
Ethiopia	Monaco	Uruguay
Falkland Islands	Mongolia	Uzbekistan
Faroe Islands	Montenegro	Vanuatu
Fiji	Morocco	Venezuela
Finland	Mozambique	Yemen
France	Myanmar	Zambia
French Guiana	Namibia	Zimbabwe
French Polynesia	Nauru

Country-wise SMS and Sender Id Rules

Apr 23, 2025

Non NOC required Countries	Type of Sender ID	Tentative ETA
Afghanistan	Alpha Sender ID	4 Business days
Albania	Alpha Sender ID	Dynamic
Algeria	Alpha Sender ID	Dynamic
Andorra	Alpha Sender ID	Dynamic
Angola	Alpha Sender ID	Dynamic
Antigua and Barbuda	Alpha Sender ID	Dynamic
Argentina	Alpha Sender ID	Dynamic
Armenia	Alpha Sender ID	10 Business days
Aruba	Alpha Sender ID	Dynamic
Austria	Alpha Sender ID	Dynamic
Azerbaijan	Alpha Sender ID	Dynamic
Bahamas	Alpha & Numeric Sender ID	Dynamic
Bahrain	Alpha Sender ID	6 Business days
Barbados	Alpha Sender ID	Dynamic
Belarus	Alpha Sender ID	13 Business days
Belgium	Numeric Sender ID	Dynamic
Belize	Alpha Sender ID	Dynamic
Benin	Alpha Sender ID	4 Business days
Bermuda	Alpha Sender ID	Dynamic
Bhutan	Alpha Sender ID	Dynamic
Bolivia	Alpha Sender ID	Dynamic
Bosnia and Herzegovina	Alpha Sender ID	10 Business days
Botswana	Alpha Sender ID	6 Business days
Brunei	Alpha Sender ID	Dynamic
Burkina Faso	Alpha Sender ID	Dynamic
Burundi	Alpha Sender ID	4 Business days
Cambodia	Alpha Sender ID	18 Business days
Cameroon	Alpha Sender ID	13 Business days
Cape Verde	Alpha Sender ID	Dynamic
Cayman Islands	Alpha Sender ID	Dynamic
Central African Republic	Alpha Sender ID	Dynamic
Chad Republic	Alpha Sender ID	4 Business days
Chile	Alpha Sender ID	Dynamic
Colombia	Numeric Sender ID	10 Business days
Comoros	Alpha Sender ID	Dynamic
Congo	Alpha Sender ID	4 Business days
Congo Democratic	Alpha Sender ID	Dynamic
Cook Islands	Alpha Sender ID	Dynamic
Costa Rica	Numeric Sender ID	Dynamic
Cote dIvoire	Alpha Sender ID	15 Business days
Croatia	Alpha Sender ID	4 Business days
Cuba	Alpha Sender ID	4 Business days
Cyprus	Alpha Sender ID	Dynamic
Czech Republic	Alpha Sender ID	21 Business days
Denmark	Alpha Sender ID	9 Business days
Djibouti Republic	Alpha Sender ID	Dynamic
Dominican Republic	Alpha & Numeric Sender ID	Dynamic
Ecuador	Alpha Sender ID	7 Business days
El Salvador	Alpha Sender ID	11 Business days
Equatorial Guinea	Alpha Sender ID	Dynamic
Estonia	Alpha Sender ID	Dynamic
Ethiopia	Alpha Sender ID	5 Business days
Falkland Islands	Alpha Sender ID	Dynamic
Faroe Islands	Alpha & Numeric Sender ID	Dynamic
Fiji	Alpha Sender ID	Dynamic
Finland	Alpha Sender ID	Dynamic
France	Alpha & Numeric Sender ID	Dynamic
French Guiana	Alpha Sender ID	Dynamic
French Polynesia	Alpha Sender ID	Dynamic
Gabon	Alpha Sender ID	Dynamic
Gambia	Alpha Sender ID	Dynamic
Georgia	Alpha & Numeric Sender ID	Dynamic
Germany	Alpha Sender ID	Dynamic
Ghana	Alpha Sender ID	13 Business days
Gibraltar	Alpha Sender ID	Dynamic
Greece	Alpha Sender ID	Dynamic
Greenland	Alpha Sender ID	Dynamic
Grenada	Alpha Sender ID	Dynamic
Guadeloupe	Alpha Sender ID	Dynamic
Guam	-	-
Guatemala	Alpha Sender ID	4 Business days
Guernsey	Alpha Sender ID	Dynamic
Guinea	Alpha Sender ID	Dynamic
Guinea-Bissau	Alpha Sender ID	Dynamic
Guyana	Alpha Sender ID	Dynamic
Haiti	Alpha Sender ID	4 Business days
Honduras	Alpha Sender ID	10 Business days
Hungary	Numeric Sender ID	Dynamic
Iceland	Alpha Sender ID	Dynamic
Iran	Alpha Sender ID	8 Business days
Iraq	Alpha Sender ID	8 Business days
Ireland	Alpha Sender ID	Dynamic
Isle of Man	Alpha Sender ID	Dynamic
Israel	Alpha Sender ID	Dynamic
Jamaica	Alpha Sender ID	Dynamic
Japan	Alpha & Numeric Sender ID	14 Business days
Jersey	Alpha Sender ID	Dynamic
Kazakhstan	Alpha Sender ID	11 Business days
Kosovo	Alpha Sender ID	Dynamic
Kyrgyzstan	Alpha Sender ID	Dynamic
Latvia	Alpha Sender ID	Dynamic
Lebanon	Alpha Sender ID	Dynamic
Lesotho	Alpha Sender ID	Dynamic
Liberia	Alpha Sender ID	4 Business days
Libya	Alpha Sender ID	6 Business days
Liechtenstein	Alpha Sender ID	Dynamic
Lithuania	Alpha Sender ID	Dynamic
Luxembourg	Alpha Sender ID	Dynamic
Macau	Alpha & Numeric Sender ID	Dynamic
Madagascar	Alpha Sender ID	Dynamic
Malawi	Alpha Sender ID	5 Business days
Malaysia	Alpha & Numeric Sender ID	Dynamic
Maldives	Alpha Sender ID	Dynamic
Mali	Alpha Sender ID	Dynamic
Malta	Alpha Sender ID	Dynamic
Martinique	Alpha Sender ID	Dynamic
Mauritania	Alpha Sender ID	Dynamic
Mauritius	Alpha Sender ID	Dynamic
Mexico	Alpha Sender ID	Delivered by a shared short code
Moldova	Alpha Sender ID	Dynamic
Monaco	Alpha Sender ID	Dynamic
Mongolia	Alpha Sender ID	Dynamic
Montenegro	Alpha Sender ID	Dynamic
Morocco	Alpha Sender ID	30 Business days
Mozambique	Alpha & Numeric Sender ID	7 Business days
Myanmar	Alpha Sender ID	14 Business days
Namibia	Alpha Sender ID	Dynamic
Nauru	-	-
Nepal	Alpha Sender ID	13 Business days
Netherlands	Alpha Sender ID	Dynamic
New Caledonia	Alpha Sender ID	Dynamic
Nicaragua	Alpha Sender ID	9 Business days
Niger	Alpha Sender ID	Dynamic
Norfolk Island	Alpha Sender ID	Dynamic
North Macedonia	Alpha Sender ID	Dynamic
Norway	Alpha Sender ID	5 Business days
Palau	Alpha Sender ID	-
Palestinian Territory	Alpha Sender ID	-
Panama	Alpha Sender ID	11 Business days
Papua New Guinea	Alpha Sender ID	Dynamic
Paraguay	Alpha Sender ID	Dynamic
Peru	Alpha Sender ID	4 Business days
Portugal	Alpha Sender ID	Dynamic
Reunion	Alpha Sender ID	Dynamic
Romania	Alpha Sender ID	7 Business days
Russia	Alpha Sender ID	6 Business days
Rwanda	Alpha Sender ID	4 Business days
Saint Kitts and Nevis	Alpha Sender ID	Dynamic
Saint Lucia	Alpha Sender ID	Dynamic
Samoa	-	-
Senegal	Alpha Sender ID	Dynamic
Serbia	Alpha Sender ID	18 Business days
Seychelles	Alpha Sender ID	13 Business days
Sierra Leone	Alpha Sender ID	Dynamic
Singapore	Alpha Sender ID	15 Business days
Sint Maarten	Alpha Sender ID	Dynamic
Slovakia	Alpha Sender ID	30 Business days
Slovenia	Alpha Sender ID	13 Business days
Solomon Islands	Alpha Sender ID	Dynamic
Somalia	Alpha Sender ID	Dynamic
South Africa	Alpha Sender ID	13 Business days
South Korea	Alpha Sender ID	Dynamic
South Sudan	Alpha Sender ID	13 Business days
Spain	Alpha Sender ID	Dynamic
Sri Lanka	Alpha Sender ID	10 Business days
Sudan	Alpha Sender ID	13 Business days
Suriname	Alpha Sender ID	Dynamic
Sweden	Alpha Sender ID	6 Business days
Switzerland	Alpha Sender ID	Dynamic
Syria	Alpha Sender ID	-
Taiwan	Alpha Sender ID	Dynamic
Tajikistan	Alpha Sender ID	Dynamic
Timor-Leste	Alpha Sender ID	13 Business days
Togo	Alpha Sender ID	Dynamic
Tonga	Alpha Sender ID	Dynamic
Trinidad and Tobago	Alpha Sender ID	Dynamic
Tunisia	Alpha Sender ID	Dynamic
Turkey	Alpha Sender ID	20 Business days
Turkmenistan	Alpha Sender ID	Dynamic
Uganda	Alpha Sender ID	7 Business days
Ukraine	Alpha Sender ID	5 Business days
United Kingdom	Alpha Sender ID	5 Business days
Uruguay	Alpha Sender ID	Dynamic
Uzbekistan	Alpha Sender ID	-
Vanuatu	Alpha Sender ID	Dynamic
Venezuela	Alpha Sender ID	Dynamic
Yemen	Alpha Sender ID	4 Business days
Zambia	Alpha Sender ID	7 Business days
Zimbabwe	Alpha Sender ID	Dynamic

NOC required countries	Type of Sender ID	Tentative ETA
Australia	Alpha Sender ID	6 Business days
Bangladesh	Alpha Sender ID	25 Business days
Brazil	Alpha Sender ID	5 Business days
Bulgaria	Alpha Sender ID	6 Business days
Canada	Delivers via Numeric Sender	45 - 60 Business days
China	Alpha Sender ID	6 Business days
Egypt	Alpha Sender ID	25 Business days
Hong Kong	Delivers via Numeric Sender	20 Business days
Indonesia	Alpha Sender ID	30 Business days
Italy	Alpha Sender ID	12 Business days
Jordan	Alpha Sender ID	17 Business days
Kenya	Alpha Sender ID	25 Business days
Kuwait	Alpha Sender ID	17 Business days
New Zealand	Alpha Sender ID	12 Business days
Nigeria	Alpha Sender ID	35 Business days
Oman	Alpha Sender ID	25 Business days
Pakistan	Alpha Sender ID	25 Business days
Philippines	Alpha Sender ID	35 Business days
Poland	Alpha Sender ID	14 Business days
Qatar	Alpha Sender ID	10 Business days
Saudi Arabia	Alpha & Numeric Sender ID	15 Business days
Tanzania	Alpha Sender ID	60 Business days
Thailand	Alpha & Numeric Sender ID	20 Business days
United Arab Emirates	Alpha Sender ID	20 Business days
United States	Delivers via Numeric Sender	45 - 60 Business days
Vietnam	Alpha Sender ID	60 Business days

What are the supported types of Sender IDs and the ETA for different countries?

Nov 27, 2024

When a recipient receives a message from any provider or bank etc., a sender ID along with a prefix is displayed in the inbox. For example- VM-ICICIB, BW-Google, DM-Amazon, VM-Redbus, etc.

The prefixes VM, BW, etc. are displayed because SMS is sent in huge numbers via bulk SMS. SMS providers follow rules framed by the Telecom Regulatory Authority of India (TRAI) and according to TRAI rules

Sender ID should be restricted to 6 characters. (E.g MM - MSGIND)
The prefix has a specific meaning. That is:

The first character of the prefix displays the operator name

Operator	Code
Aircel, Dishnet Wireless	D
Airtel	A
BSNL	B
BPL Mobile/Loop Telecom	L
Idea Cellular	I
MTNL	M
Reliance Communications	R
Reliance Telecom	E
Tata Teleservices	T
Unitech	U
Vodafone Videocon	V C & Q

The second character represents the location of the operator through which the message is received:

Operator	Code
Andhra Pradesh	A
Assam	S
Bihar	B
Delhi	D
Gujarat	G
Haryana	H
Himachal Pradesh	I
Jammu & Kashmir	J
Karnataka	X
Kerala	L
Kolkata	K
Madhya Pradesh	Y
Maharashtra	Z
Mumbai	M
North East	N
Orissa	O
Punjab	P
Rajasthan	R
Tamilnadu	T
UP-East	E
UP-West	W
West Bengal	V

Therefore, if you get a message like MM-MSGIND, you can interpret that you've got the message through the MTNL operator from Mumbai.

What is the meaning of prefixes like DZ, DM, IZ, etc.?

Nov 11, 2024