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Suffix in SMS Sender Id

Suffix in SMS Sender Id

Applicable ​f​or sending domestic SMS​s ​to Indian Numbers


As per the TRAI mandate, from 6th May 2025, DLT platforms will add a Suffix at the end of your Sender Id based on the Template category.

This ​process will affect the way​ Sender I​d appears to the end-user on their device.


Here are the Suffix​es that will be added​ based on DLT templates category:

Sender Id

DLT Template Category

Suffix

Modified Sender Id

MSG91

Promotional​ /​ Service Explici​t

P

MSG91-P

MSG91

Service Implicit

S

MSG91-S

MSG91

Transactional​ (Banking OTPs)

T

MSG91-T

MSG91

Government (TRAI-exempted ​S​ender IDs)

G

MSG91-G


Additional Notes:

  • The suffix will be appended automatically by the DLT platforms.

  • There are no changes required by Principal Entities (PEs) or Telemarketers (TMs).
     

DLTSMSSuffixSender ID
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