Suffix in SMS Sender Id
Applicable for sending domestic SMSs to Indian Numbers
As per the TRAI mandate, from 6th May 2025, DLT platforms will add a Suffix at the end of your Sender Id based on the Template category.
This process will affect the way Sender Id appears to the end-user on their device.
Here are the Suffixes that will be added based on DLT templates category:
Sender Id | DLT Template Category | Suffix | Modified Sender Id |
---|---|---|---|
MSG91 | Promotional / Service Explicit | P | MSG91-P |
MSG91 | Service Implicit | S | MSG91-S |
MSG91 | Transactional (Banking OTPs) | T | MSG91-T |
MSG91 | Government (TRAI-exempted Sender IDs) | G | MSG91-G |
Additional Notes:
The suffix will be appended automatically by the DLT platforms.
There are no changes required by Principal Entities (PEs) or Telemarketers (TMs).
DLTSMSSuffixSender ID
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