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Reseller Short URL


What is a Short URL?

A URL shortener is a feature that converts a regular URL (the web address that starts with http://) into its condensed format. You can now save credits by cutting short the SMS length with our smart URL Shortener. Using this feature will automatically convert the long URL present in your SMS content into a short one. Once the SMS is delivered and the receiver clicks on the short URL received, it will redirect him/her to your original long URL.


How you can use Short URL for your account? 

  • Login to your MSG91 account. 

  • Go to the settings and under Company settings, you will find an option of Short URL service to enable it. 


  • Simply click on the toggle button to enable it and click on "Yes" after reading the details & once after enabling it, system will automatically start shortening the long URLs. 



How you can enable the short URL for clients?

Go to the Reseller Settings and click on 'More', select 'Short URL', and toggle it on. 


A confirmation pop-up will appear—click 'Yes' to enable.



Limitations (The URL will only be replaced if)


The length of URL with hostname > 9 & URL without hostname > 5.

For example:

URL: http://testdevu.mywire.org/welcome/

URL with hostname: testdevu.mywire.org/welcome/

URL without hostname: /welcome/


Auto-convert short URLs will not work for "cutt.ly", "t.ly", "bit.ly", "bl.ink", "rb.gy", "bit.do", "is.gd", "ow.ly"

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How this will help you? 

This helps with CTA whitelisting on DLT. As per TRAI guidelines, if you're using a Redirection URL in your SMS, you must use a Short URL, and your header should be included in that URL.

To use the URL shortener, whitelist the domain https://m.9m.io/ with all your headers on your DLT portal.

Example: If your header is ABCDEF, whitelist https://m.9m.io/ABCDEF on the DLT portal.


Happy messaging!