How to Set Opt-Out Rules in WhatsApp Channel

Login to Your MSG91 Panel - Go to the WhatsApp channel from the dashboard.

Navigate to Opt-Out Rules - After opening the WhatsApp channel, click on "Opt-Out Rules" from the left-side menu.
Select the number for which you want to set the opt-out rule.

Create a New Rule - Click on "Create New Rule" located at the top-right corner. A pop-up will open where you can add keywords such as STOP, UNSUBSCRIBE, etc.

-These keywords can be set for Marketing, Utility, and Authentication messages.

Select Specific Templates - You can also choose a particular template to which you want to apply the opt-out rule

Blacklist Numbers: The numbers that opt out will be shown in the blacklist section of WhatsApp.

Edit : Click on the three dots beside each number, you can edit the template category- so they can also be blocked or unblocked from certain category.

You can also block that particular number for other channels as well, like RCS …

Unblock Number: Click on the three dots beside each number, you can unblock the number.