Call Masking or 2 Way call

What is Call Masking or 2 way call? 

Number masking or call masking is an advanced data protection measure designed to safeguard the personal details of both the agent and the caller. It allows two parties to communicate seamlessly over a call without revealing their actual phone numbers, ensuring privacy while maintaining a secure connection.

From cab aggregators to online classifieds, many industries are adopting number masking solutions to build trust and enhance data security in their interactions between clients and customers. This technology helps protect personal information while ensuring seamless communication.

Benefits of using Call Masking:-

1. Privacy Protection: Call masking hides the real phone numbers of both parties, ensuring their personal information is kept secure and preventing any unwanted contact or misuse of their details.

2. Better Customer Trust: When customers know their contact details are protected through number masking, they feel more secure, which fosters trust and enhances overall customer satisfaction.

3. Controlled Communication: Call masking enables businesses to track and monitor conversations while keeping personal details private, ensuring secure and regulated communication.

4. Uphold the brand reputation: Call masking also reinforces the brand’s role as a trustworthy intermediary, making customers more likely to continue using the service. 

Who uses Call Masking?

1. E-commerce: Call masking is an essential tool in the e-commerce industry, particularly for delivery services and online shopping platforms, as it helps protect the privacy of both customers and delivery personnel during communication.

2. Customer Support: Businesses often use masked phone numbers to offer secure and flexible communication, enhancing the overall customer experience while protecting personal information.

3. Ride Sharing: Call masking gives users of ride-sharing apps a sense of security by allowing them to communicate with drivers without revealing their personal phone numbers.

Step-by-step process to configure Call Masking:

1. Login to MSG91.

2. Purchase caller ID for your business, here is the detailed HelpDoc to learn more about caller ID and its pricing. 

3. Select the voice option from the dashboard, under "Voice", click "Support" in the sidebar & Select the API documentation option on the dropdown.

4. API documentation will be opened.

5. Now, please mention your "caller Id" from the voice section. In the "destination", enter the contact number of the first person. For "destinationB", you can add the other person's number.

6. After entering the parameter, just pass the "Authkey" for the MSG91 account and click on "Try". When the call is received, the caller ID will be visible at both destination and destination B.

 If you face any issue with any of the above steps you can reach us at [email protected] and we will be glad to assist you further.