WhatsApp Subscription

WhatsApp Subscription Charges:

500/-per month per WhatsApp Number (Platform charges)

WhatsApp Message Charges:

Meta pricing - zero margin

Step 1: Go to the MSG91 Dashboard and click on WhatsApp. 

Step 2: Click on the ‘Upgrade’ button from the left side panel at the bottom.

Step 3: After clicking "Upgrade", click the "Show Details" of the number in which you want to add the amount for WhatsApp template campaigns. You can simply add the amount by clicking on plus (+), for the same.

In case of Expiry of the subscription plan for a number : Click “Renew” button for the WhatsApp number you want to start again for the WhatsApp campaigns. Add the amount and get your WhatsApp campaign again.

Key Terms to understand:


A. Remaining Prepaid Balance: This balance is reserved exclusively for WhatsApp usage. Adding it helps prevent communication failures due to low balance and reduces the need for frequent postpaid deductions.

Note: This balance will be used only after you've exhausted your included WhatsApp balance, and it is non-refundable to the wallet. 

B. Balance Auto-Recharge: In this section, there are two amounts. The "Threshold Amount" sets a limit, and when that limit is reached during a campaign, the "Recharge Amount" is automatically deducted from the wallet.

This feature is typically enabled to ensure the campaign runs smoothly without any interruptions due to insufficient funds.

C. Extra Balance Charges: MSG91 provides a postpaid limit of ₹90, allowing you to use this amount if your main wallet doesn't have sufficient funds. The postpaid amount will be deducted once you recharge your main wallet.

Note: You'll need to clear the dues within 4 working days after you've reached the limit. If not, your WhatsApp Subscription plan will expire.

Due to insufficient balance if the number renewal expires then in that case your auto-recharge will also not work automatically and you need to add the balance manually to the prepaid balance of Whatsapp.

 D. Monthly Limit: This is a postpaid monthly spending limit, separate from your prepaid balance. It's useful if you're using multiple services and want to allocate a specific amount for a particular service.