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WhatsApp Business Blue Tick: Everything You Need to Know to Get Verified
What is WhatsApp Blue tick?
WhatsApp Blue Tick Verification is different from WhatsApp API Verification. The Blue Tick is a badge that appears on your WhatsApp API number profile once your business has been successfully verified by WhatsApp as an Official Business Account. This verified checkmark confirms the authenticity of your business and assures users that they are interacting with a genuine and trustworthy brand.
It’s important to understand that not all businesses using the WhatsApp API have the Blue Tick. While a business may be approved to use WhatsApp APIs, it may not necessarily receive the Blue Tick. Only notable and recognized businesses that meet specific criteria set by WhatsApp are eligible for this verification, making it a mark of credibility and public trust.
Benefits of a verified badge?
A blue tick badge indicates that your brand is genuine, one-of-a-kind, and trustworthy.
1. Builds Trust & Credibility
The verified badge signals that your business is authentic and officially recognized by WhatsApp, which increases customer confidence and trust.
2. Enhanced Brand Image
A verified profile looks more professional and authoritative, helping your business stand out from unverified or fake accounts.
3. Higher Engagement Rates
Customers are more likely to open, read, and respond to messages from verified accounts, improving overall communication effectiveness.
4. Protection Against Impersonation
Verification reduces the chances of your brand being impersonated, as customers can easily identify the official account.
5. Priority Display of Business Name
Even if the user hasn’t saved your number, your verified business name appears instead of just the number—creating a stronger brand impression.
6. Competitive Advantage
A verified badge adds an edge over competitors who might not have it, especially in industries where trust and credibility are crucial.
→ WhatsApp is exploring newer ways to connect with the businesses that matter to their customers. Once WhatsApp has verified that your phone number belongs to a business, the blue tick badge appears next to your profile picture. The green tick badge confirms that WhatsApp verifies your phone number.
→ You can apply for Blue Tick after being approved for WhatsApp Business APIs. Very few businesses meet WhatsApp’s official business account criteria. WhatsApp typically grants Blue Tick or an Official Business account to minimal and highly reputed businesses.
Types of business accounts
There are two types of WhatsApp business accounts:
1. Official Business Account
WhatsApp has verified that an authentic, notable brand owns this account.
An official business account has a green checkmark badge and chat thread headers in its profile.
The business’s name is visible even if the user hasn’t added the business to their address book.
Very few businesses will be official business accounts.
2. Business Account
Any account using the WhatsApp Business API or WhatsApp Business App is a business account.
WhatsApp verifies the authenticity of a brand for every account on the WhatsApp Business API.
Official business account
If your WhatsApp account is an official business account, the display name will be visible in the chat list, chat screens, chat groups, and contacts view instead of the phone number. In addition, there will be a green checkmark beside the displayed name in the contacts view.
Business account (with API access, but without Blue Tick)
If your WhatsApp account is a business account, it will only show the display name in the contacts view in the smaller text; all other views will show the phone number. You can help customers learn more about your company by filling out your business info, including your business website, address, and hours.
How to apply for Blue Tick Verification
1. 1. Access Meta Business Manager
Log into Meta Business Manager.
Go to “WhatsApp Accounts” > “WhatsApp Manager.”
Find the phone number you want to verify.
2. Under Account tools, select ‘phone number’.
3. On the next page, you’ll find your WhatsApp account details. Click the ‘Settings’ icon to proceed.
4. Click ‘Profile’, fill in all the details, and click the ‘Submit Request’ button.
5. Once the request is submitted, you can see that your request is in review status.
You can reapply for blue tick badge verification after 30 days if your application gets denied. However, META suggests that businesses take the time to establish their presence in news articles before reapplying.
Note: You can follow these recommendations which increase your chance to get the green badge:
Increase media coverage (3-4 organic articles about your brand)
Initiate more WhatsApp Conversations to reach tier 2 or above messaging level.
Add a WhatsApp link to your social handles to increase interaction.
Some ad spends from Facebook
The high number of followers on Facebook or Instagram shows brand credibility.
FAQs
Q. Can I still use WhatsApp APIs without a blue tick?
Yes. Not having a Green Tick on your account does not limit you from using WhatsApp Business APIs. You can continue to use WhatsApp Business APIs without a Green Tick. You will have access to all WhatsApp API features.
Q. What are the eligibility criteria to get a blue badge?
You must be using WhatsApp API Approved Business Account
You must enable 2-Step Authentication
Facebook Business Manager account must be verified by Facebook
Must be a business (Individuals are not allowed as of now)
Recommended you are in Tier 2 or above messaging level
Must be a notable and reputed brand
Q. How long does the blue tick verification process take?
Green Tick application decision takes typically about 1-2 business days. However, in rare cases, it may take up to a week.
Q. What should you do if your blue badge application is rejected?
The only distinction is how your profile and contact information appear to customers. So yes, the blue badge makes it seem more official, but everything else remains the same, and you can run campaigns and support customers just like any other brand with the badge.
You can also try again after 30 days if you want.
Q. What’s the most critical factor in obtaining blue tick verification?
Having 3-5 PR articles about your company increases the likelihood of your account getting the blue tick.
Q.Which businesses are not eligible for WhatsApp blue tick verification?
WhatsApp disallows certain business categories for WhatsApp API and hence for WhatsApp Blue Tick Verification. Businesses dealing in the following products/services cannot be approved for using WhatsApp Business APIs:
Drugs
Tobacco Items
Gambling Businesses
Alcohol Brands
Weapons & Ammunition Businesses
Live Animals
Alcohol Brands
Weapons & Ammunition Businesses
Live Animals
Adult Product/Services
Medical & Healthcare Products
Dating Services
Cryptocurrencies