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WhatsApp- FAQ
Q. What is WhatsApp messaging limit changes effective from October 7, on Meta?
Ans:
Feature / Rule | Before (Old System) | After Oct 7, 2025 (New System) |
|---|---|---|
Where limits apply | Per phone number – each number had its own daily limit | Per business portfolio – all numbers under one business share the same limit |
New number’s limit | Started separately at 250 or 1,000 messages/day | Starts with 250 messages/day and shares the portfolio’s limit instantly |
Limit upgrades | Evaluated every 24 hours | Evaluated and upgraded within 6 hours |
Limit inheritance | Each number scaled on its own | Portfolio inherits the highest limit among its numbers |
Downgrade due to quality drop | Numbers could be flagged and downgraded after 7 days of low quality | Flagged state removed – no downgrade due to low quality |
Scaling criteria | Based on individual number’s quality & usage | Based on overall portfolio quality & usage |
Limit tiers shown (1K, 10K, 100K, etc.) | Defined per phone number | Still visible, but now represent portfolio capacity, not per-number tiers |
Q. What all nature of messages can be shared via WhatsApp with the end-user?
Ans.
WhatsApp messages to end-users can include various types, such as:
Text Messages – Informational or conversational content.
Multimedia Messages – Images, videos, GIFs, voice notes.
Documents – PDFs, Word files, spreadsheets, etc.
Links/URLs – Direct links to websites or apps.
Location Sharing – Geographical location data.
Interactive Messages – Buttons, quick replies, and carousels (via WhatsApp Business API).
These can be used for customer support, promotions, updates, and interactive experiences.
Q. What type of file attachment is possible in the header part of the message ?
Ans.
Types of File Attachments:
Images (JPEG, PNG, GIF)
Videos (MP4, MOV)
Documents (PDF, DOCX, XLS, PPT, etc.)
Audio files (MP3, WAV)
Q. How many messages I can send in 24 Hours i.e., what are WhatsApp Messaging Limits?
Ans:
WhatsApp messaging limits are applied at the business portfolio level (shared across all WhatsApp numbers under your business), not per phone number. Each business portfolio inherits the highest limit among its associated numbers.
For context, the old per-number tiers will transition as follows:
• New portfolios and numbers will start with 250 messages/day.
• The limit will scale automatically when criteria are met, with upgrades happening within 6 hours (instead of 24 hours).
• Under the new system, “flagged” status and downgrades based on quality are removed — your messaging limit will not be reduced due to quality rating drops.
Q. How to get a green label on your WhatsApp account?
Ans:
Your account must represent a well-known, often searched brand or entity. we review account that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review. Our criteria for WhatsApp official business account are based on a number of factors and are different from policies on other platforms.
Please note that you will be able to submit another request for review only after 30 days. In the meantime, this decision doesn't limit your ability to share your business details. For example, each phone number also has a business profile which includes a profile picture, email, website, and business description. These are fields that you can edit at any time.
Learn More
Q. Can I use the WhatsApp Business number on mobile after WhatsApp service activation?
Ans:
Once you migrate your number to the API, you will no longer be able to use the WhatsApp Business App with that number.
Q. Can I check the number before sending the WhatsApp messages to ensure the number is available on WhatsApp?
Ans:
It is not possible to check WhatsApp availability before sending WhatsApp messages.
Q. Can I use an existing WABA associated with a different Vendor/Payment line with MSG91?
Ans:
Yes, you can use it, provided that only one payment line can be associated with a given WABA at a particular instance. If you are using the WABA with another vendor, then you need to migrate the WABA to us.
Q. How many variables can we have in the WhatsApp template, and what is the character limit for each variable?
Ans: You can have up to 60 variables ( {{1}}, {{2}}, etc.) in a single WhatsApp template. Each variable can hold up to 1024 characters.
Q. Why was my WhatsApp template rejected as a scam?
Templates are often rejected if Meta detects suspicious or unverified activity. Below are the most common reasons and how to fix them.
Q. What happens if my business is unverified?
If Meta can’t confirm your business identity, your template might be flagged or rejected.
Fix: Complete your Business Verification process in Meta Business Manager.
Q. Can overly promotional or pushy language cause rejection?
Yes. Words or phrases like “Grab now,” “Win big,” “Limited time offer” can trigger spam or scam detection.
Fix: Use professional, clear, and non-aggressive language.
Q. Are shortened or suspicious links a problem?
Yes. Links like bit.ly or unknown domains can look unsafe to Meta’s review systems.
Fix: Always use branded, trustworthy, and direct URLs.
Q. Why should I mention my brand name in the template?
Templates without brand identity may appear misleading or impersonating others.
Fix: Always include your business name in the message.
Q. What kind of promises or claims lead to rejection?
Unrealistic guarantees, financial schemes, or “too good to be true” offers (e.g., “Earn ₹10,000 daily!”) can get flagged.
Fix: Keep your content honest and realistic.
Q. How does the template category affect approval?
Choosing the wrong category (like “Utility” instead of “Marketing”) can cause rejection.
Fix: Always select the correct template category based on message intent.